Reins
Formerly Picafuel
Global Mobility Payments And Orchestration Platform For Fleet And Financial Institutions
Startup Seed Automotive & Mobility Technologies Est. 2017
Total Raised
Undisclosed
Seed
Last Round
Undisclosed
1 rounds
Investors
1
1 public
Team
3
11-50 employees
Confidence
100/100
News
1
articles
Patents
1
About
Reins provides a global mobility payments and orchestration platform designed for fuel retailers, fleet operators, and financial institutions. The company enables these players to manage end-to-end mobility programs across closed-loop and open-loop models, covering fuel, EV charging, parking, and tolls through a single unified payments layer. By serving as a gateway for digital banks and fintech companies, Reins allows traditional financial entities to extend existing card programs into the mobility sector without building dedicated infrastructure from scratch. The platform is built on a three-layer architecture that combines API-first infrastructure, payment controls, and commercial growth tools. This system integrates policy management, fraud prevention, and real-time settlement visibility with modular features for loyalty programs and dynamic pricing. By replacing fragmented legacy systems with a cloud-native environment, Reins allows organizations to manage complex payment flows, reduce operational friction, and utilize real-time data for automated decision-making and scalable growth
Classification
Sector
Fintech & InsurtechMoney Transfer & ManagementAutomotive & Mobility TechnologiesUrban Mobility
Core Technology
Artificial IntelligenceMachine LearningPlatforms & InterfacesMobileData StorageCloud
Target Customer
Commerce & RetailDistribution ChannelsBrick & MortarEnergy, Utilities & Waste ManagementFossil FuelsGasConsumersTransportation & MobilityDrivers
Business Model
B2B
Tags
patent-pendingdriversmachine-learningelectric-vehiclesmobile-paymentscustomer-servicemobile-applicationsuser-engagementanti-fraudcloud-basedautomotivemarketingsmart-mobilityauthenticationpersonalization
Funding & Events
Apr 2021
Undisclosed Round Undisclosed
Wind Ventures
News (1)
Oct 4, 2021 ยท www.calcalist.co.il
growth-positive
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Customers
Details
Product Stage
Released
Employees
11-50
Exact Count
20
District
Center District
Founded
2017
Registrar
515738284
Crunchbase
picafuel
Locations
Gronemann Street 6, Tel Aviv, Israel
Links
Website
LinkedIn
Admin
Last Update
Feb 5, 2026
Verified by
Yanina Wainscheinker
Claimed
Yes
Missing
markets
Team (3)
Zion Ginat
Founder & CEO
Founder
Tal Ginat
VP BD
Noam Braude
Marketing Manager
Internal
Created by
Jenny Sotnik-Talisman (genys30@yahoo.com)
Created
2018-01-15T00:00:00.000Z
Last editor
Maor Perlov (maor.perlov@sncentral.org)