RishonStartUp was established as part of Rishon's broader vision of turning the city into Israel's hottest new business center. It offers a municipal space for entrepreneurs and the start-up community, as well as a place to hold business meetings and events. It is available to anyone who wishes to develop and promote their ideas in a pleasant atmosphere of innovation, creativity, and cooperation. RishonStartUp is a shared workspace where members of the start-up community can focus on their own work, come up with new ideas, meet other entrepreneurs, engage in discussions and brainstorming, and get involved in cooperative ventures. RishonStartUp offers a dynamic and supportive work environment with an abundance of work energy, cross-pollination, and thinking outside the box. It has dozens of workstations that are available to entrepreneurs in exchange for a monthly usage fee for a period of 6 to 12 months.