Selectika offers a real-time data and analytics system designed to help online retailers become more efficient even before the manufacturing process begins, while also providing marketing teams with actionable insights to improve customer engagement and retention. Selectika uses image recognition and data science to extract rich product attributes from the customers catalogue (e.g. fabric type, shape, neckline, style, occasion, etc.); analyzes shopper particulars, such as proportions, personal style, size, emotion, and so forth; and based on its algorithms, provides each shopper with their own optimized collection to choose from.