Sidelines Group specializes in sports technology and digital media, providing data-driven solutions for sports betting enthusiasts. Its flagship product, PropShop, serves as an all-in-one marketplace for player bets, offering users a comprehensive suite of tools and insights to enhance their betting experience. By leveraging advanced analytics, Sidelines Group helps users make informed betting decisions, improving accuracy and engagement. Founded in 2017 by former Google employees, the company has grown rapidly, securing significant funding to expand its offerings.