Terrific is a social commerce startup providing a customizable live shopping platform for brands. The company’s platform has the potential to benefit industries such as sports, retail, fashion, gaming, and more. Terrific offers a number of advantages, including data ownership, customization, and higher conversion rates. With Terrific, customers retain full ownership of live event data, enabling them to gain valuable insights and make informed decisions about products and marketing efforts. The platform is also fully customizable, enabling brands to use their own identity and leverage built-in features such as the discount feature to increase sales and exposure. In addition, live shopping has been shown to have higher conversion rates than traditional eCommerce, making it an effective way to increase sales.