The Platform is an entrepreneurship and innovation center with a vision of developing and promoting entrepreneurship and innovative urbansocial initiatives to improve the quality of life in the south Tel Aviv Neve Shaanan neighborhood and surrounding neighborhoods. Through the Platform The Tel Aviv Municipality is harnessing Tel Aviv's startup ecosystem and talent with the aim of disrupting the way cities are approaching their challenges.The Platform hosts an international accelerator at the forefront of urban innovation. In addition, the platform serves as a capacity- building entrepreneurship center for local communities, providing training and access to the tools of entrepreneurship. The Platform is run by Tel Aviv Global, a company managed by the Tel Aviv mayors office with a goal of increasing the citys global brand via economic development, tourism, and strategic communication.