The Right Cup has developed a fruit-flavored cup that tricks the brain into believing that plain water is flavored. The perception of flavor is the result of a combination of scent and taste. While the tongue recognizes five primary taste sensations (sweet, bitter, sour, salty, and umami), the sense of smell is actually responsible for 80% of the flavor experience. The Right Cup inserts the same FDA-approved aromatic fruit flavors used by beverage companies in their drinks directly into the cup itself. The cups design positions the nose directly over the opening, allowing it to fully experience the fruit aroma while enabling the tongue to detect a hint of sweetness.