We are working to enable the next generation of toys. Toi Lab is an actual toys-lab for (technology based) toys, the Hub serves as Toys gallery as well. We are excited(!) About the wellbeing, educational narrative and health benefits that come from connecting the world around us with the Internet. But more than that, we are looking forward to this (Toys & IOT) space maturing and learning from what traditional toy makers have done through the ages: make beautiful objects that mean something not just because of what they can do but the timeless stories they connect us to. It is inevitable that technology will continue to permeate into our everyday lives and the toy industry is no exception.