Tomgrow is the developer of MediumX, a growth medium that can hold water and nutrients for long periods before releasing them to plants on demand, significantly improving growing efficiency, plant transportation, water conservation, and ease of care. MediumX powers Selfgrow plants and effectively takes the guesswork out of plant care. The medium frees plants from their reliance on humans and their black thumbs, instead enabling the plants to take in water and nutrients on demand, thus keeping them in optimum condition. Selfgrow independent plants are an innovative answer to the question of how to bring more nature indoors. The plants only need to be watered once or twice a year, a dramatic reduction compared to regular plants that need watering once or twice a week.