TruLux is the premier AI-driven authentication and traceability solution for luxury items, leveraging advanced multimodal sensing to distinguish genuine products and track them throughout their life cycle, ensuring trust and integrity in the luxury market. Trulux aims to provide absolute trust in all luxury related transactions. By combating the proliferation of imitations in the market, TruLux is removing barriers and offering a safe market access to all segments of customers, from first time buyers to professional collectors. Our solutions can document exact and complete provenance throughout the item’s life time, upholding brand value while enhancing customer engagement with provenance driven insights.