Trusty is an insurance technology startup developing a new digital distribution channel based on an innovative marketplace and price-comparison platform for insurance brokers, insurance companies, and consumers. Trustys platform allows insurance sellers to offer policies directly to consumers, without any integration or marketing, while enabling insurance buyers to easily compare offers and prices from multiple competing suppliers on a single platform. Trusty was founded in 2018 with the vision of transforming insurance shopping from an intimidating experience to a simple and comfortable one. Trusty currently serves over 60 insurance distributors in the Israeli market and is now setting its sights on the European market.