UMo Urban Mobility develops technology designed to promote a culture of sustainability. Focusing initially on sustainable urban mobility, Umos AI-Urban Brain enables smart cities to engage their citizens, using incentives and rewards to reduce the use of private vehicles while increasing sustainable modes of urban mobility such as walking, cycling, public transportation, and carpooling. Umos AI-Urban Brain tracks individuals transportation behavior using mobile devices, IoT networks, city data, and third parties. The data is then processed and analyzed for customized display on city dashboards, with insights and analytics to help cities monitor their progress. The AI-Urban Brain continuously analyzes the data, identifying patterns and trends. By matching its findings with each citys strategy and policies, Umos AI-Urban Brain is able to provide predictive analysis and recommendations as well as actionable items to save money, increase the citys desired sustainability score, and improve the quality of life for its citizens.