UST provides digital technology services and leads companies through critical digital transformations to drive higher business value. UST Global specializes in six next-generation digital services: design, cybersecurity, mobile, social, analytics, and cloud. UST Innovation Israel is part UST SPARK innovation hubs, it is focused on growth opportunities and innovative use cases in the Israeli innovation ecosystem. UST Global creates business partnerships with Israeli tech and its clients in healthcare, retail, BFS (banking & financial services), telecom, media, and technology sectors. UST Innovation Israel's primary business model is based around joint growth with startups as true partners, both internally and towards USTs clients.