vCita develops online engagement solutions for small and midsize businesses. The company aims to transform traditional static websites into dynamic, client-centric portals in order to strengthen customer relationships and provide personalized customer experiences. The vCita Web Engagement Platform includes messaging, self-service scheduling, and online payments via any device. With vCita, businesses can drive growth and increase their business opportunities from web, mobile, email, and social channels. vCita also offers a white-label, reseller, and solution-provider program for online marketers and web professionals seeking to enhance their clients' web presence. vCita has also partnered with Mastercard in Europe to launch Business Unusual, a learning and management solution tailored for small businesses.