ViVi is a social TV-companion app based on communities of fans sharing their knowledge and discoveries. By watching TV and engaging with ViVi, viewers contribute to the organization of relevant knowledge. Viewers can take a more active role by sharing their discoveries about actors, filming locations, artifacts, soundtracks, cultural references, or any other piece of show-related information, helping to give other viewers a knowledge-enriched TV experience. ViVi blends AI and user-friendly interfaces to help contributors easily link their content with relevant scenes and drive traffic to their favorite sites. The company then analyzes viewers' behavior to improve content relevance and find more content on the web.