Way2Go is an Israeli social venture designed with a vision of equality for people with physical disabilities. Its proprietary route-optimization system offers an accessibility map and search options to serve various corporate and municipal transportation needs. The Way2Go map has pins for businesses, with corresponding text and pictures detailing the accessibility situation of each business. These profiles include parameters such as parking, ramps, accessible surroundings, and accessible restrooms. The information is gathered by Way2Go personnel, with photos taken on smartphones without the use of filters.