WINEing serves as a DTC enabler for merchants, facilitating the unit economy across groups and audiences. The platform allows merchants to upload multiple quantity-based deals in real-time, inviting individual buyers to participate and drive higher turnover. For merchants, WINEing offers a solution for ongoing, holiday, and premium sales futures, as well as tasting room sales, store and website promotions, and gamified online and offline sales. Buyers receive alerts based on interests and location, enabling them to join hands, juggle pledges, act as advertisers, and get rewarded, ultimately enjoying case-level discounts for non-case pledges.