Wiply enables eCommerce websites and brands to gamify their online shopping experience in order to increase revenue and provide engaging experiences. With Wiply, online retailers can offer their customers a unique online shopping experience through playable ads. Instead of a set discount, Wiply provides a chance to win a variety of coupons by playing a fun game. Wiply's clients have seen their click-through-rate, cost-per-click, eCommerce conversion rates, and gross sales increase when implementing one of the games on their eCommerce website.