XLMedia provides digital marketing services to businesses through the use of its proprietary tools and methodologies. Its services focus on four areas: media purchasing, publishing, an affiliate program, and web, mobile, and social presence. XLMedias advertising campaigns include a development and testing process by which the company tracks the flow and quality of traffic going to its customers and their sites. It then analyzes the quality and conversion into revenue to achieve an improved return on investment. The companys publishing branch comprises more than 2,000 websites in nearly twenty languages. XLMedia manages its affiliate program with its proprietary Reed Media platform, which encourages visitor traffic. Finally, XLMedias web, mobile, and social presence centers on its attraction campaign, focusing on high-value customers and their conversion rates.