Yingele creates early-childhood apps that provide educational materials designed to make learning fun. The company's flagship product, Counting Parrots, provides a basic math learning experience for children aged three to seven. The game is designed to be noncompetitive, leveraging only the child's innate desire to learn and feel effective as skills are enhanced. All Yingele products are based on educational and psychological research on the acquisition and development of language and numerical skills.