YOURSTORY is an eCommerce start-up primarily focused on a direct-to-consumer model, running a global operation in the United States, Israel, China, and the Philippines and serving hundreds of thousands of customers around the world. YOURSTORY creates international fashion eCommerce stores and brands, with a sophisticated backbone to manage marketing, fulfillment, and customer experience. YOURSTORY promotes its stores worldwide by using reach data, marketing knowhow, and its targeting abilities, together with strategic partners, Google, and Facebook. By keeping creative functions in-house and A/B testing new content and products constantly, YOURSTORY is able to increase its target audience and understand what its customers like most.