zBengShop has developed an online grocery marketplace that provides the infrastructure necessary for direct-to-consumer sales. The company's fulfillment operation is conducted locally through a network of new, lean, effective micro-fulfillment centers powered by local entrepreneurs and franchisees for fast, widespread deployment. zBengShop is a B2B2C2A software company that coordinates between parties involved for a complete, end-to-end direct-to-consumer distribution solution. The company's patent-pending technology can also be used by food retailers to establish lean and effective micro-fulfillment centers designated solely for online grocery orders.