Zynga Inc. is an American developer running social video game services. Zynga is a global leader in interactive entertainment with a mission to connect the world through games and a wholly-owned label of Take-Two Interactive Software, Inc. With a massive global reach in more than 175 countries and regions, the combined diverse portfolio of popular game franchises has been downloaded more than 5 billion times on mobile, including CSR Racing™, Dragon City™, Empires & Puzzles™, FarmVille™, Golf Rival™, Hair Challenge™, Harry Potter: Puzzles & Spells™, High Heels!™, Merge Dragons!™, Merge Magic!™, Monster Legends™, Toon Blast™, Top Eleven™, Toy Blast™, Two Dots™, Words With Friends™ and Zynga Poker™. Zynga Israel was established following the acquisition of the Israeli startup Storemaven, which develops a system that helps companies and gaming developers increase the number of installations of their games, optimize games, perform A/B tests, and increase revenue from those games. The company's system can flood different ideas and versions of the app and game pages in app stores so that ultimately the developers can increase their conversion rates.