Zefr

growth-positive

Zefr, a global company that determines the suitability of ads across popular platforms, has acquired Israeli AI ad-verification company AdVerif.ai. AdVerif.ai provides verification solutions for advertisers, publishers, and ad networks, and integrates over 50 fact-checking organizations worldwide to train machine learning algorithms to identify and measure misinformation. The acquisition will help Zefr in its mission to scale brand suitability across large platforms. Zefr uses its patented Cognition AI technology to offer brands more accurate and transparent targeting, helping them control their content adjacency on platforms including YouTube, TikTok and Meta.