ADvantage Sports Tech Fund

ADvantage Sports Tech Fund Overview

ADvantage is a global sports tech fund investing in early-stage technology companies aimed at shaping the future of sports. The fund is backed by leAD Sports, an initiative spearheaded by the grandchildren of Adi Dassler to further sports innovation, and global hybrid venture capital platform OurCrowd. ADvantage leverages a strong global network to source leading opportunities in the areas of fan engagement and experience, connected athletes and communities, and derivative sports. Led by serial entrepreneur and accomplished venture builder Christoph Sonnen and venture investor and professional athlete Jeremy Pressman, ADvantage is targeting a diversified portfolio of 15 start-ups from around the world. ADvanatage is the 13th fund of OurCrowd, a global investment platform bringing venture capital opportunities to accredited investors worldwide.

Latest News

Feb 10, 2021 · www.businesswire.com

Veteran Sports CEO Ahron Cohen Joins the ADvantage Sports Tech Fund

Jan 7, 2020 · www.crowdfundinsider.com

https://www.crowdfundinsider.com/2020/01/156029-ourcrowd-backed-advantage-sports-tech-fund-enlists-michael-redd-former-nba-star-and-olympic-gold-medalist/

May 23, 2019 · economictimes.indiatimes.com

growth-positive

Adidas founder's family office seeks partner for sports tech fund

Adidas’ Adi Dassler Family Office (ADFO) is seeking Indian partners to co-invest in its series A sports tech fund, ADvantage. ADFO had initiated leAD Sports as an accelerator program in 2017, which was well-received by Indian start-ups. The company is now looking for a local partner from India to join the ADvantage fund and help develop a vision to bring the leAD ecosystem to India. ADFO is looking at a minimum investment of $5 million to be a part of the $50 million fund. ADvantage has so far invested $10 million in sports tech start-ups.

InvestmentPartners

Feb 1, 2018 · en.globes.co.il

growth-positive

OurCrowd sets up $50m sports-tech fund

OurCrowd has launched its 13th fund, ADvantage, in partnership with leAD Sports. The $50 million fund will focus exclusively on sports-tech and will invest in 15 early-stage sports tech ventures. The fund will be co-managed by venture capitalists Jeremy Pressman and Christoph Sonnen. Pressman highlights the growth potential of the sports tech sector, with over $5 billion invested in the past five years. Sonnen emphasizes the need for new approaches and innovative partners to define the future of sports tech. The partnership aims to become a global powerhouse for sports entrepreneurship.

Investment

Team Members

6

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Locations

Hebron Road 28, Jerusalem, Israel

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