Aniview Overview
Aniview is a global advertising technology and media company whose platform helps deliver efficient and effective video advertising across the open web. The company's end-to-end solutions are highly flexible and transparent, and they operate on desktop, mobile, in-app, connected TV, and over-the-top formats. Aniview's patented video player technology, high-performance ad server, and video marketplace provide flawless video delivery to over 200,000 publishers worldwide and power many of the world's largest web publishing groups. Founded in 2013, Aniview now delivers, on average, 15 billion ad impressions per month. Aniview's offering includes a reliable platform for video hosting and monetization (made up of an ad server, players, CMS, SSAI, SDK, and marketplace) that allows the company's partners to expand the reach of their services with versatile and customizable marketing tools that suit their business needs. Aniview's platform enables publishers and advertisers to interact without intermediaries and gives publishers the freedom to manage monetization themselves, preventing them from spending resources on inefficient campaigns. The platform also runs ads smoothly on any device and offers both publishers and advertisers full security and transparency.
Latest News
growth-positive
The Rise and Rise of CTV: Interview with Michal Ivry, Aniview
The article discusses the opportunities and innovations in the video advertising space, particularly in the OTT and CTV sectors. It highlights the exponential growth of OTT and CTV, the transformation in consumer behavior towards video, and the challenges and solutions in the ad tech industry. Marketers are advised to shift their spend to video and adapt to the changing landscape. The article also emphasizes the popularity and potential of video consumption, particularly on mobile devices and CTV. Aniviews CRO, Michal Ivry, provides insights and recommendations for marketers to take advantage of the video advertising opportunities.
CustomersPartners
growth-positive
Aniview Renews Partnership with HUMAN to Continue Safeguarding Its Video Ad Platform From Sophisticated Bot Attacks
Aniview, a global video technology company, has renewed its partnership with HUMAN Security Inc. to protect its customers inventory from sophisticated automated cybersecurity risks. The partnership allows publishers and advertising networks on the Aniview platform to continue accessing HUMANs MediaGuard advertising fraud product. By implementing HUMANs guidance and adopting industry anti-fraud standards, Aniview aims to eliminate threats and better prepare for future cybersecurity challenges. The partnership has been successful in mitigating attacks, including the exposure and disruption of the PARETO botnet. Aniview and HUMAN plan to further collaborate in the fight against ad fraud.
Partners
AniView Bolsters Its Customers' CTV Ad-serving Capabilities With SSAI
growth-positive
Alon Carmel - AniView - Providing a Full Ecosystem for Managing Video and Video Advertisements Through Its Patented Technology - ValiantCEO
The article features an interview with Alon Carmel, the CEO of Aniview, a video advertising company. Carmel discusses his journey as an entrepreneur and CEO, the importance of passion and teamwork, and the challenges he faced. He also talks about the role of a CEO, the success of Aniview, and the impact of COVID-19 on the companys growth. The article highlights the growth-positive impact on Aniview and the key theme of entrepreneurship. The structured issues discussed include customers and partners. No specific customers or partners are mentioned in the article. The date of the event described in the article is not provided. The confidence level of the answer is 8.
CustomersPartners
Growth-Positive
AniView Adopts Google's Multiple Customer Management (MCM) solution
AniView, a leading provider of end-to-end video ad-serving solutions, has announced its adoption of Googles Multiple Customer Management (MCM) solution. This move will make Google Ad Exchange demand available for its publishers. The MCM program is designed to help publishers streamline their channel partners to increase trust, efficiency, and monetization from the advertiser supply chain. This partnership will ensure that the solutions offered by AniView are of the highest standard, helping to optimize the relationship over time.
Partners
| Sector | Business Software |
Funding
| Total funding | Undisclosed |
| Last funding | Undisclosed |
| Stage | Mature |
| Rounds | 0 |
| Investors | 0 |
Team Members
9
Employees: 51-200
Web & Social Links
| Website | aniview.com |
| Careers | Careers page |
Locations
Sderot HaHaskala 3, Tel Aviv-Yafo, Israel
79 Madison Ave, New York, NY 10016, United States
Photos & Videos
5 item(s)
Aniview Business
Business models
B2B
Product stage
Released
Employees
51-200
Sector
Media & Entertainment TechnologiesDigital Content ProductionDigital Content DistributionDigital Content Engagement & EntertainmentBusiness SoftwareSales & Marketing SolutionsAdvertising PlatformsIT, R&D & Data SolutionsData Analysis & Decision SupportTarget Customer
Media & EntertainmentMediaPublishingEnterprise & Professional ServicesMarketing & SalesAdvertisingCore Technology
Platforms & InterfacesSoftwareAPIWebTags (9)
advertiserssaasadtechmobile-advertisingpublishersweb-platformvideo-advertisingadvertisingmonetizationGeographic Markets
GlobalAniview Financials
Undisclosed
Total funding
—
Capital raised
Undisclosed
Last funding
Mature
Funding stage
0
Total rounds
0
Investors
Aniview Lifecycle
Aniview News
9 articles
growth-positive
The Rise and Rise of CTV: Interview with Michal Ivry, Aniview
The article discusses the opportunities and innovations in the video advertising space, particularly in the OTT and CTV sectors. It highlights the exponential growth of OTT and CTV, the transformation in consumer behavior towards video, and the challenges and solutions in the ad tech industry. Marketers are advised to shift their spend to video and adapt to the changing landscape. The article also emphasizes the popularity and potential of video consumption, particularly on mobile devices and CTV. Aniviews CRO, Michal Ivry, provides insights and recommendations for marketers to take advantage of the video advertising opportunities.
CustomersPartners
growth-positive
Aniview Renews Partnership with HUMAN to Continue Safeguarding Its Video Ad Platform From Sophisticated Bot Attacks
Aniview, a global video technology company, has renewed its partnership with HUMAN Security Inc. to protect its customers inventory from sophisticated automated cybersecurity risks. The partnership allows publishers and advertising networks on the Aniview platform to continue accessing HUMANs MediaGuard advertising fraud product. By implementing HUMANs guidance and adopting industry anti-fraud standards, Aniview aims to eliminate threats and better prepare for future cybersecurity challenges. The partnership has been successful in mitigating attacks, including the exposure and disruption of the PARETO botnet. Aniview and HUMAN plan to further collaborate in the fight against ad fraud.
Partners
AniView Bolsters Its Customers' CTV Ad-serving Capabilities With SSAI
growth-positive
Alon Carmel - AniView - Providing a Full Ecosystem for Managing Video and Video Advertisements Through Its Patented Technology - ValiantCEO
The article features an interview with Alon Carmel, the CEO of Aniview, a video advertising company. Carmel discusses his journey as an entrepreneur and CEO, the importance of passion and teamwork, and the challenges he faced. He also talks about the role of a CEO, the success of Aniview, and the impact of COVID-19 on the companys growth. The article highlights the growth-positive impact on Aniview and the key theme of entrepreneurship. The structured issues discussed include customers and partners. No specific customers or partners are mentioned in the article. The date of the event described in the article is not provided. The confidence level of the answer is 8.
CustomersPartners
Growth-Positive
AniView Adopts Google's Multiple Customer Management (MCM) solution
AniView, a leading provider of end-to-end video ad-serving solutions, has announced its adoption of Googles Multiple Customer Management (MCM) solution. This move will make Google Ad Exchange demand available for its publishers. The MCM program is designed to help publishers streamline their channel partners to increase trust, efficiency, and monetization from the advertiser supply chain. This partnership will ensure that the solutions offered by AniView are of the highest standard, helping to optimize the relationship over time.
Partners
growth-positive
Aniview’s one-stop-shop bringing clarity to advertisers - opinion
Aniview, a New York-based video-ad platform, is tackling the challenge of digital ad fraud and experiencing sustained growth. The company provides transparency and innovative ad serving solutions to prevent bad actors from infiltrating its platform. Aniview has expanded throughout the US market and offers pre-bid server and server-side ad insertion capabilities for publishers. It has partnered with White Ops for bot mitigation and received the TAG Certified Against Fraud Seal. Aniview has also launched a content management service within its online video distribution platform. The companys growth and efforts to combat fraud have had a positive impact.
CustomersPartners
growth-positive
Privacy-First Video Advertising: Q&A with Aniview
The article discusses how video advertising can bolster publisher revenue in the privacy-first era. It highlights the impact of the deprecation of third-party cookies and Apples IDFA on digital marketing. Aniview, a video advertising company, has been preparing for the cookieless era by developing tools for publishers to make their inventory more accessible. The article emphasizes the importance of privacy and regulation compliance for publishers and suggests maximizing efficiency through contextual and relevant content, user engagement, and data-informed decision-making. It also compares independent video platforms with walled gardens like Google and Facebook, stating that companies like Aniview provide supplementary products to address unique needs. The article mentions the ongoing efforts to address transparency and fraud in video advertising through initiatives like ads.txt and sellers.json. The importance of transparency in the connected television (CTV) industry is also highlighted.
CustomersPartners
growth-positive
Aniview Unveils an End-to-End Ad-Ops Service to Boost Publishers Video Ad Revenues
Aniview, a leading provider of video advertising solutions, has launched an end-to-end advertising operations service for direct publishers. The service aims to optimize ad operations for publishers, allowing them to achieve improved revenues and yield. Aniviews proprietary technology enables publishers to minimize third-party costs and gain complete control and visibility of their monetization strategy. The company offers a favorable revenue share model and a competitive CPM tech fee for the usage of its self-managed platform. The service has already shown promising results for publishers.
CustomersPartners
growth-positive
Alon Carmel of Aniview tells us more about the AdTech sphere
Aniview, a video monetization and ad-tech company, has seen significant growth during the COVID-19 pandemic. As more people moved online, the companys publishers had more viewers, creating more space for advertising. This led to a major increase in revenue, ad impressions, and the delivery of ads. The company is now an established premium AdTech company and is looking to continue its growth by developing more revenue streams and hiring fresh talent. Aniviews CEO, Alon Carmel, believes in the importance of innovation and trusting in the expertise of his team.
CustomersExpand
Aniview Team
Employee Info
| Employees (range) | 51-200 |
| Exact count | 65 |
| Team members | 9 |
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Aniview Internal
Recent Updates
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Admin Info
| Confidence | 100/100 |
| Missing | funding rounds, markets |
| BI Verification | Jenny Sotnik-Talisman |
| Registrar ID | 514970607 |
| Crunchbase | aniview |
| Creator | Alon Carmel |
| Creator email | alon@aniview.com |
| Last updater | Yael Schuster |
| Updater email | yael@aniview.com |
| Last update | 2023-01-24T00:00:00.000Z |
| Created | 2017-11-13T00:00:00.000Z |
| Claimed | Yes |