Atly

growth-positive

Travel app Atly has launched, aiming to simplify the process of finding locations seen on social media posts. The app merges social media with maps, allowing users to create and join communities around topics and interests all centred around a map. The app then shows posts from community members with recommendations for nearby locations. The concept was tested with community reviews centred around a map, rather than a feed, and gained 10,000 users organically within a few days.

growth-positive

Israeli startup Atly, previously known as Steps, has raised $18 million in funding for its social-location app. Atly allows users to create theme-specific communities for mapping and discovering places to go, similar to Reddit for real-world places. The app has gained popularity during its beta period, with over 120,000 members and 6,500 map-centric communities created. The funding will be used to enhance the product as Atly prepares for its official launch. The company plans to introduce new features, including community management and monetization tools. Atly aims to generate revenue by allowing community managers to charge for access to subscription-only maps. The competitive landscape includes platforms like Instagram, Facebook, and Reddit, but Atly aims to provide a more comprehensive and trustworthy social platform for location-based information.

growth-positive

Steps is a mapping platform that uses user-generated content to discover the best places to go and things to do. The company bridges the gap between social media recommendations and traditional mapping platforms, providing personalized and up-to-date location information. Steps has experienced significant organic growth and plans to continue optimizing the app for user experience. In the future, Steps aims to become the go-to source for finding the best places to go and things to do, particularly among younger audiences. The platform also offers creators and influencers a new avenue for connecting with their followers.