BidShake News
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growth-positive
Voodoo acquires Bidshake to offer mobile games and apps marketers a next gen self-service growth automation platform
Voodoo, a mobile games publisher, has acquired Bidshake Ltd., a cross-channel marketing automation platform for mobile games and apps. Bidshake aims to be a one-stop platform for user acquisition and monetization, offering data aggregation, analytics, and campaign management. The acquisition will allow Voodoo to address the growth needs of the mobile games and app ecosystem. Bidshake will continue to operate independently and expand its services for mobile developers. The legal advisors for the acquisition were Horn & Co. Law Offices, Kramer Levin Naftalis & Frankel LLP, and Volovelsky Dinstein & Co. KPMG Somekh Chaikin provided financial and tax transaction services. Voodoo is a leading mobile games publisher with over 300 million monthly active users and 5 billion downloads.
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