BLender

Company Overview

Snapshot

Founded in October 2014 by Dr. Gal Aviv, Boaz Aviv, and Barak Gur, BLender operates with 11–50 employees. The company has raised $45.4 million across 5 funding rounds from 7 investors. In February 2021, BLender became public on the TASE.

Business overview

BLender is a global e-lender specializing in cross-border lending services, functioning as both a point-of-sale (B2B2C) and B2C lender. The company's core technology leverages big data and machine learning within its cloud-based credit platform. BLender serves consumers and financial institutions, offering digital credit and BNPL solutions. It is active in Italy, Israel, and Central Europe, also providing white-label solutions to banks and financial institutions. The company operates within the Fintech & Insurtech sector, specifically in Lending & Financing.

Strategic signal

In June 2024, BLender Technologies announced a strategic partnership with Sapiens International Corporation to expand its global reach. This collaboration is significant as it allows BLender to leverage Sapiens' extensive network in the insurance industry, marketing its cloud-based credit platform to financial institutions worldwide. This partnership signals BLender's continued focus on global expansion and strategic alliances to penetrate new markets and diversify its product portfolio within the credit sector.

Company Intelligence Q&A

What was the most recent strategic partnership announced by BLender?

In June 2024, BLender Technologies partnered with Sapiens International Corporation to expand its global reach, leveraging Sapiens' network in the insurance industry to market BLender's cloud-based credit platform to financial institutions worldwide.

When did BLender implement open banking-based prediction models in Israel?

In January 2024, BLender Financial Technologies successfully implemented open banking-based prediction models in its Israeli operations, becoming the first fintech company to use open banking for credit approval processes in the country.

What was the nature of the partnership between Blender Pay and World of Cinema?

In May 2023, Blender Pay, a joint venture between BLender and Bank Hapoalim, partnered with the World of Cinema network. This integration allows customers to use Blender Pay's platform for installment payments on purchases at World of Cinema stores and its website.

When did BLender launch blenderPay BNPL with Bank Hapoalim?

In January 2023, BLender Technologies launched blenderPay BNPL, a joint venture with Bank Hapoalim, after receiving a license to provide extended credit. This service offers digital consumer credit for purchases at points of sale and e-commerce websites in Israel.

What was a significant acquisition made by BLender in Europe?

In January 2022, BLender Financial Technologies acquired a Lithuanian credit union, which was in the process of obtaining a specialized banking license. This acquisition was intended to accelerate BLender's banking license process, triple its credit portfolio, and reduce funding costs in Europe.