Casino CRM

Casino CRM Overview

"Casino CRM" stands for "Casino Conversion & Retention Masters", an online gaming operation management venture founded by a former gaming industry executive with over 12 years experience in all aspects of 'internal marketing'. Drawing on his experience as both a department founder and manager, product manager and CRM specialist at three leading gaming outfits, the founder envisions a gaming site run according to his proven best-practices. The founder's accomplishments reached their pinnacle during his time at Ad-Gency / William Hill Online where he managed the internal marketing of all of the company's 16 casino sites with 45,000 players, $20 million in deposits and 70-80% monthly net gaming; and was shortlisted as the 9th of 25 key employees when the company was bought by WHO. Among his achievements was raising a casino's revenue 7-fold in 5 months, from $125,000 to $900,000; increasing deposits month-on-month by 15-20% over consecutive years; reducing 1-time depositors to less than half their database; and raising monthly retention of 1-month old players to almost 50%. The plan is to establish a professional and professionally-run licensed gaming site with multiple gaming products, using 3rd party software, game aggregation and payment processing services (either as a 'turnkey' or 'white label' model), while the business itself focuses on recruiting traffic, converting it and retaining it using the founder's proven work methods and analytical models. At present we have a corporate site for the management company and one for the affiliate program (crm-affiliates.com). A suitable software provider has been identified; the venture seeks the necessary initial outlay ($25,000) for the casino's setup. This is an ideal opportunity for a modest investment in exchange for high yield.

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Employees: 1-10

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Jerusalem, Israel

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Casino CRM Internal

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