Celery Overview
Celery’s AI automatically calculates, verifies, and monitors eligibility/utilization of overtime, bonuses, and other incentives and policies for all employees, every payroll cycle. It takes 90% of the burden off payroll controllers, empowering them as well as finance and operations execs - to keep expenses in control and identify fraud, glitches, and policy/incentive optimization opportunities.
Cumulative Funding Raised Over Time ($)
$6.3MMay 2025
Latest News
growth-positive
Celery, a Tel Aviv, Israel-based financial operations platform that leverages artificial intelligence to automate internal controls, raised $6.25M in Seed funding
Celery, a financial operations platform based in Tel Aviv, has raised $6.25 million in Seed funding, bringing its total funding to $9 million. The round was led by Team8 with participation from Verissimo Ventures, Centre Street Partners, 97212 Ventures, and angel investors. The company plans to use the funds to expand its market operations, accelerate product development, and launch new audit agents for expense review, fraud detection, and fixed asset controls. Celerys AI-driven platform aids finance teams in detecting financial errors and optimizing profit opportunities. It is currently used by U.S. healthcare providers and is SOC 2 certified.
InvestmentExpand
growth-positive
Company targets labor-heavy industries with audit agents that replace manual reviews.
Celery, an Israeli financial oversight startup, has secured $6.25 million in Seed funding to enhance its AI-driven platform that automates fraud detection, compliance, and financial inefficiencies. The funding round was led by Team8, with participation from Verissimo Ventures, Centre Street Partners, and 97212 Ventures, bringing Celerys total funding to $9 million. The platform is already utilized by numerous U.S. healthcare providers and aims to expand into other sectors like construction and hospitality. Celerys technology reduces manual oversight by up to 91% and has processed over $550 million in payroll data. The company was founded in 2023 and focuses on revenue and expense monitoring, offering a solution that requires minimal setup.
InvestmentCustomers
growth-positive
From Phone Call to $35B Solution: The Inspiring Journey of Celery
Celery, a startup that offers payroll solutions to employers, was born out of a phone call between co-founders Yuval Brot and Hillel. The company aims to solve the problem of employees not understanding their pay stubs and not knowing if theyre being paid correctly. After conducting research and building a minimum viable product (MVP), they leveraged their network to acquire paying customers in the US. The company recently raised $2M in a pre-seed round from investors including Eyal, 97212 Ventures, micro-VCs, and top angel investors.
InvestmentCustomersPartners
growth-positive
Helping CFO's Sleep Better At Night: A Conversation with Yuval Brot, CEO & Co-Founder of Celery
Celery, a company co-founded by Yuval Brot, aims to automate internal controls for finance teams, reducing manual work and errors. The companys system integrates with various financial data sources, automating manual comparisons and checks. The goal is to provide comprehensive data coverage and real-time analysis. The companys solution is particularly beneficial for companies with many hourly employees, multiple locations, high turnover rates, and dynamic salaries, such as those in healthcare, construction, retail, and hospitality. Celerys solution can help these companies ensure their employees are paid correctly and accurately.
CustomersExpand
| Sector | Fintech & Insurtech |
Funding
| Total funding | $6.25M |
| Last funding | $6.25M |
| Stage | Seed |
| Rounds | 1 |
| Investors | 4 |
Team Members
3
Employees: 11-50
Web & Social Links
| Website | www.celeryway.com/ |
| Careers | Careers page |
Locations
HaMasger St 35, Tel Aviv-Yafo, Israel
Photos & Videos
1 item(s)
Celery Business
Business models
B2B
Product stage
Released
Employees
11-50
Sector
Fintech & InsurtechFinancial Operations SoftwareTarget Customer
Industrial ManufacturingManufacturing FacilitiesTransportation & LogisticsReal Estate & ConstructionConstructionHealthcare & Life SciencesFinancial ServicesAccountingCommerce & RetailCore Technology
Platforms & InterfacesSoftwareTags (9)
financeenterprise-softwarefintechartificial-intelligenceaccountingautomationpayrollfuture-of-worksaasSolutions
{"title":"Healthcare, Hospitality, Manufacturing, Construction, Retail, Logistics","description":"Celery provides a workforce management platform with features for time & attendance, scheduling, leave management, and payroll integration, aimed at optimizing labor costs and ensuring compliance.","items":[{"name":"Revenue Growth","value":3,"titleTooltip":"Revenue Growth & Profitability","meterTooltip":{"title":"Substantial / Core","content":"Clear, significant contribution; broad, tangible gains."}},{"name":"Operational Efficiency","value":4,"titleTooltip":"Operational Excellence & Efficiency","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}},{"name":"Customer Acquisition","value":2,"titleTooltip":"Customer Acquisition, Satisfaction & Loyalty","meterTooltip":{"title":"Marginal / Localized","content":"Small, isolated improvement; measurable but not substantial."}},{"name":"Risk Mitigation","value":4,"titleTooltip":"Risk Mitigation & Business Resilience","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}},{"name":"Talent Development","value":3,"titleTooltip":"Talent Development & Employee Empowerment","meterTooltip":{"title":"Substantial / Core","content":"Clear, significant contribution; broad, tangible gains."}},{"name":"Agility & Innovation","value":3,"titleTooltip":"Strategic Agility & Innovation","meterTooltip":{"title":"Substantial / Core","content":"Clear, significant contribution; broad, tangible gains."}}]}
Use Cases
Healthcare, Hospitality, Manufacturing, Construction, Retail, LogisticsGeographic Markets
North AmericaCelery Financials
$6.25M
Total funding
Undisclosed
Capital raised
$6.25M
Last funding
Seed
Funding stage
1
Total rounds
4
Investors
Cumulative Funding Raised Over Time ($)
$6.3MMay 2025
Private Equity Funding
Seed
May 2025
$6.25M
Team8 (Lead)
,
Verissimo Ventures, Centre Street Partners, 97212 Ventures
Celery Lifecycle
Cumulative Funding Raised Over Time
$6.3MMay 2025
All Events
Seed
May 2025
$6.25M
Team8 (Lead)
,
Verissimo Ventures, Centre Street Partners, 97212 Ventures
Celery News
4 articles
growth-positive
Celery, a Tel Aviv, Israel-based financial operations platform that leverages artificial intelligence to automate internal controls, raised $6.25M in Seed funding
Celery, a financial operations platform based in Tel Aviv, has raised $6.25 million in Seed funding, bringing its total funding to $9 million. The round was led by Team8 with participation from Verissimo Ventures, Centre Street Partners, 97212 Ventures, and angel investors. The company plans to use the funds to expand its market operations, accelerate product development, and launch new audit agents for expense review, fraud detection, and fixed asset controls. Celerys AI-driven platform aids finance teams in detecting financial errors and optimizing profit opportunities. It is currently used by U.S. healthcare providers and is SOC 2 certified.
InvestmentExpand
growth-positive
Company targets labor-heavy industries with audit agents that replace manual reviews.
Celery, an Israeli financial oversight startup, has secured $6.25 million in Seed funding to enhance its AI-driven platform that automates fraud detection, compliance, and financial inefficiencies. The funding round was led by Team8, with participation from Verissimo Ventures, Centre Street Partners, and 97212 Ventures, bringing Celerys total funding to $9 million. The platform is already utilized by numerous U.S. healthcare providers and aims to expand into other sectors like construction and hospitality. Celerys technology reduces manual oversight by up to 91% and has processed over $550 million in payroll data. The company was founded in 2023 and focuses on revenue and expense monitoring, offering a solution that requires minimal setup.
InvestmentCustomers
growth-positive
From Phone Call to $35B Solution: The Inspiring Journey of Celery
Celery, a startup that offers payroll solutions to employers, was born out of a phone call between co-founders Yuval Brot and Hillel. The company aims to solve the problem of employees not understanding their pay stubs and not knowing if theyre being paid correctly. After conducting research and building a minimum viable product (MVP), they leveraged their network to acquire paying customers in the US. The company recently raised $2M in a pre-seed round from investors including Eyal, 97212 Ventures, micro-VCs, and top angel investors.
InvestmentCustomersPartners
growth-positive
Helping CFO's Sleep Better At Night: A Conversation with Yuval Brot, CEO & Co-Founder of Celery
Celery, a company co-founded by Yuval Brot, aims to automate internal controls for finance teams, reducing manual work and errors. The companys system integrates with various financial data sources, automating manual comparisons and checks. The goal is to provide comprehensive data coverage and real-time analysis. The companys solution is particularly beneficial for companies with many hourly employees, multiple locations, high turnover rates, and dynamic salaries, such as those in healthcare, construction, retail, and hospitality. Celerys solution can help these companies ensure their employees are paid correctly and accurately.
CustomersExpand
Celery Team
Employee Info
| Employees (range) | 11-50 |
| Exact count | 24 |
| Team members | 3 |
Similar Companies
Similar companies data is computed dynamically and not stored in the entity profile. This section requires implementing a similarity query (e.g. by classification overlap, sector, district).
This entity has 13 classification IDs that could be used for matching.
Celery Internal
Recent Updates
No update log entries.
Note: Free-text notes visible in the original Finder "Internal" tab are not present in the imported profile data. Only the update audit log is available.
Admin Info
| Confidence | 81/100 |
| Missing | sector, markets, not claimed |
| BI Verification | Jenny Sotnik-Talisman |
| Registrar ID | 516623667 |
| Crunchbase | celery-9b18 |
| Creator | Jenny Sotnik-Talisman |
| Creator email | jenny.sotnik@sncentral.org |
| Last update | 2023-12-11T00:00:00.000Z |
| Created | 2023-12-11T00:00:00.000Z |
| Claimed | Yes |