CHEQ Overview
CHEQ specializes in providing solutions for go-to-market organizations seeking to secure their businesses from invalid traffic. The company is at the forefront of cybersecurity innovation, leading the growth of go-to-market security. CHEQs brand safety, viewability, and ad fraud prevention engine is designed to protect advertisers from negative content association and digital ad fraud. It utilizes natural language processing and machine learning to prevent brands from serving ads to brand-damaging content and fake bot traffic in real time. The companys mission is to provide security for online advertisers and to restore trust in the digital ecosystem. CHEQ has offices in New York, Tokyo, Shanghai, Tel Aviv, and Sydney. CHEQ won the Tech Transparency Award at the M&M Global Awards in 2019 and was named a cool vendor in Cool Vendors in AI for Marketing, 2020 by the Gartner Research Group.
Cumulative Funding Raised Over Time ($)
$150.0MFeb 2022
$155.0MJun 2018
$171.0MNov 2019
$171.0MSep 2021
Latest News
growth-positive
Israeli co CHEQ to help Musk battle bots on X
Elon Musks company X, formerly Twitter, has signed an agreement with Israeli cybersecurity company CHEQ to combat the issue of fake users and bots on the social media platform. The deal was reportedly facilitated by Musks direct involvement with CHEQ. The Israeli company claims it can combat fake content by neutralizing bots, which are often used by political campaign managers or for psychological warfare by states. CHEQ generates most of its revenue by working with advertisers to ensure that their campaigns on social media are exposed only to real users.
PartnersCustomers
growth-positive
CHEQ helps ecommerce businesses fake out the 'fake web'
Go-to-market security provider CHEQ has announced its acquisition of cybersecurity company Ensighten. CHEQ helps marketing companies identify and thwart bots, fake users, skewed data, and other invalid traffic. The acquisition will bolster CHEQs capabilities in customer safety, privacy enforcement, and data security. The fake web, which includes bots clicking on ads and automated site traffic, costs businesses roughly $42 billion every year. CHEQs research shows that 32% of all organic and direct traffic to retailer websites comes from invalid sources, and 25% of invalid traffic comes from automated tools. The global bot-management solution market is expected to grow to $3.2 billion by 2030. CHEQ has raised a total of $183 million in funding to date.
Acquisition
growth-positive
Following $150M Series C with Tiger Global, CHEQ announces series of new key appointments
CHEQ, a Go-to-Market Security leader, announced that COO Omri Tamir will become the President & COO, joining the co-Founding team. Omri will work with the CEO and the board to drive further global growth. CHEQ also made several executive hires, including a Chief Growth Officer and a Head of APAC. The company aims to protect Go-to-Market teams from bots, fake users, and malicious visitors. CHEQ is trusted by 12,000 customers worldwide and deployed across over 50,000 websites.
Management ChangesExpand
growth-positive
CHEQ enters Unicorn club with $150 million Series C at $1 billion valuation CTech
Israeli cybersecurity company CHEQ has raised $150 million in a Series C funding round led by Tiger Global, bringing its total funding to $183 million. The companys valuation is estimated to be $1 billion. CHEQ develops Go-to-Market Security solutions that utilize AI and natural language processing to protect companies from ad fraud. Its technology ensures that ads are seen by human users and not bots, and are placed in safe environments. CHEQ plans to triple its growth in 2022 across North America, EMEA, and APAC. The funding will be used for expansion and potential acquisitions. CHEQ currently has 200 employees and aims to increase that number to 350.
InvestmentExpand
CHEQ named a Gartner Cool Vendor (2020)
| Sector | Cyber Security |
Funding
| Total funding | $171M |
| Last funding | $150M |
| Stage | C |
| Rounds | 4 |
| Investors | 6 |
Team Members
12
Employees: 201-500
Web & Social Links
| Website | cheq.ai |
| Careers | Careers page |
Locations
Yehuda ha-Levi Street 23, Tel Aviv-Yafo, Israel
22 West 19th Street, New York, New York, NY 10011, USA
1 Chome-6-5 Marunouchi, Chiyoda City, Tokyo, Japan
Photos & Videos
No files yet
CHEQ Business
Business models
B2B
Product stage
Released
Employees
201-500
Sector
Cyber SecurityApplication & Website SecurityTarget Customer
Enterprise & Professional ServicesResearch & Consulting ServicesMarket ResearchMarketing & SalesAdvertisingCore Technology
Artificial IntelligenceMachine LearningNatural Language ProcessingTags (16)
cyber-securityunicorn-2022publishersadvertisersmarketingartificial-intelligencepreventionbrand-protectionbot-detectionadvertisingmobile-advertisinganti-fraudmachine-learningnatural-language-processingauthenticationbehavior-analyticsGeographic Markets
New ZealandWest AsiaAustraliaNorth AmericaAfricaEuropeOceaniaCHEQ Financials
$171M
Total funding
Undisclosed
Capital raised
$150M
Last funding
C
Funding stage
4
Total rounds
6
Investors
Cumulative Funding Raised Over Time ($)
$150.0MFeb 2022
$155.0MJun 2018
$171.0MNov 2019
$171.0MSep 2021
Private Equity Funding
C Round
Feb 2022
$150M
Tiger Global Management (Lead)
,
Hanaco Ventures, Key1 Capital, Phoenix Insurance, Battery Ventures
Undisclosed Round
Sep 2021
Undisclosed
Hanaco Ventures
B Round
Nov 2019
$16M
Battery Ventures (Lead)
,
MizMaa Ventures
A Round
Jun 2018
$5M
Battery Ventures (Lead)
Mergers & Acquisitions
MNAEvent
Aug 2022
Undisclosed
MNAEvent
Sep 2020
Undisclosed
CHEQ Lifecycle
Cumulative Funding Raised Over Time
$150.0MFeb 2022
$155.0MJun 2018
$171.0MNov 2019
$171.0MSep 2021
All Events
C Round
Feb 2022
$150M
Tiger Global Management (Lead)
,
Hanaco Ventures, Key1 Capital, Phoenix Insurance, Battery Ventures
Undisclosed Round
Sep 2021
Undisclosed
Hanaco Ventures
B Round
Nov 2019
$16M
Battery Ventures (Lead)
,
MizMaa Ventures
A Round
Jun 2018
$5M
Battery Ventures (Lead)
MNAEvent
Aug 2022
Undisclosed
MNAEvent
Sep 2020
Undisclosed
CHEQ News
14 articles
growth-positive
Israeli co CHEQ to help Musk battle bots on X
Elon Musks company X, formerly Twitter, has signed an agreement with Israeli cybersecurity company CHEQ to combat the issue of fake users and bots on the social media platform. The deal was reportedly facilitated by Musks direct involvement with CHEQ. The Israeli company claims it can combat fake content by neutralizing bots, which are often used by political campaign managers or for psychological warfare by states. CHEQ generates most of its revenue by working with advertisers to ensure that their campaigns on social media are exposed only to real users.
PartnersCustomers
growth-positive
CHEQ helps ecommerce businesses fake out the 'fake web'
Go-to-market security provider CHEQ has announced its acquisition of cybersecurity company Ensighten. CHEQ helps marketing companies identify and thwart bots, fake users, skewed data, and other invalid traffic. The acquisition will bolster CHEQs capabilities in customer safety, privacy enforcement, and data security. The fake web, which includes bots clicking on ads and automated site traffic, costs businesses roughly $42 billion every year. CHEQs research shows that 32% of all organic and direct traffic to retailer websites comes from invalid sources, and 25% of invalid traffic comes from automated tools. The global bot-management solution market is expected to grow to $3.2 billion by 2030. CHEQ has raised a total of $183 million in funding to date.
Acquisition
growth-positive
Following $150M Series C with Tiger Global, CHEQ announces series of new key appointments
CHEQ, a Go-to-Market Security leader, announced that COO Omri Tamir will become the President & COO, joining the co-Founding team. Omri will work with the CEO and the board to drive further global growth. CHEQ also made several executive hires, including a Chief Growth Officer and a Head of APAC. The company aims to protect Go-to-Market teams from bots, fake users, and malicious visitors. CHEQ is trusted by 12,000 customers worldwide and deployed across over 50,000 websites.
Management ChangesExpand
growth-positive
CHEQ enters Unicorn club with $150 million Series C at $1 billion valuation CTech
Israeli cybersecurity company CHEQ has raised $150 million in a Series C funding round led by Tiger Global, bringing its total funding to $183 million. The companys valuation is estimated to be $1 billion. CHEQ develops Go-to-Market Security solutions that utilize AI and natural language processing to protect companies from ad fraud. Its technology ensures that ads are seen by human users and not bots, and are placed in safe environments. CHEQ plans to triple its growth in 2022 across North America, EMEA, and APAC. The funding will be used for expansion and potential acquisitions. CHEQ currently has 200 employees and aims to increase that number to 350.
InvestmentExpand
CHEQ named a Gartner Cool Vendor (2020)
growth-positive
https://www.jpost.com/israel-news/cheq-acquires-tel-aviv-based-cybersecurity-start-up-clickcease-643236
International cybersecurity firm CHEQ has announced its acquisition of Israeli start-up ClickCease. The acquisition is expected to boost CHEQs presence in the PPC/SEM space and expand its reach to small and medium-sized business advertisers. ClickCease specializes in click fraud prevention and has a large client base. CHEQ believes that the acquisition will open the door to millions of small business advertisers who primarily spend money on search engine optimization. CHEQs founder and CEO, Guy Tytunovich, expressed excitement about the acquisition and the growth opportunities it presents. ClickCeases founders also expressed enthusiasm about joining the CHEQ family and leveraging its resources and technology for ambitious targets. CHEQ is an international company with offices in New York, Tel Aviv, Shanghai, and Tokyo, specializing in delivering ad-verification cybersecurity to big-name advertisers and media agencies.
Acquisition
growth-positive
Cheq raises another $16M to fight ad fraud
Cheq, a startup focused on preventing ad fraud and ensuring brand safety, has raised $16 million in Series B funding. The company takes a proactive approach to ad verification, blocking ads from being served in real time. Cheq examines 1,200 different factors to identify anomalies and fraud. Despite the growing number of companies tackling ad fraud, Cheq estimates that fraud will cost advertisers $23 billion this year. The funding round was led by Battery Ventures and MizMaa Ventures. Cheq plans to expand into new areas like connected TV and console gaming, with the goal of becoming the immune system of the internet by addressing issues like fake news and improving digital advertising.
Investment
growth-positive
ADK, Japan's Third-Largest ad agency, partners with CHEQ for Brand Safety and Anti-Fraud Prevention
ADK, Japans third-largest ad agency, has chosen CHEQ to provide AI-based brand safety, viewability, and anti-fraud prevention for its advertisers. ADK will offer CHEQ as a service for clients seeking real-time prevention of fraud and brand safety incidents. The move comes as the Japanese online advertising sector prioritizes measures to prevent fraud, brand safety violations, and lack of viewability on campaigns.
Partners
growth-positive
CHEQ and RiskIQ Partner to Combine Autonomous Ad Verification with Digital-Threat Prevention for End-to-End Solution
Military-grade ad-verification company CHEQ and RiskIQ, the global leader in attack-surface management, have announced a partnership to provide clients with a suite of digital advertising-security solutions. The partnership aims to offer advertisers, platforms, and publishers greater security and control over their online presence. CHEQs brand safety, viewability, and ad-fraud prevention, combined with RiskIQs ad-scanning for malware and ad injection, will create visibility and protection across the entire digital advertising supply chain. The partnership will help eliminate digital risk and increase ROI on ad-spend. The companies shared commitment to innovation in the ad space and their complementary technologies make them a strong proposition for organizations participating in the digital advertising ecosystem.
Partners
growth-positive
Former NBA Star Dikembe Mutombo Joins Autonomous Brand Safety Company CHEQ
Military-grade ad-verification company CHEQ has appointed Dikembe Mutombo as Chief Blocking Officer and launched an advertising campaign featuring him. Mutombos reputation as a shot blocker in the NBA aligns with CHEQs mission to block ads from being served in unsavory environments. The online campaign includes a video where Mutombo demonstrates various scenarios where he can block something. CHEQ aims to protect advertisers from the risks of online advertising and help them regain confidence in the space.
Partners
growth-positive
Anti Ad Fraud Company Cheq Appoints Eyal Balicer as Chief Global Operations Officer
Cheq Technologies has appointed Eyal Balicer as chief global operations officer. Balicer was previously a principal at Glilot Capital Partners and head of research and analysis for the Israeli National Cyber Bureau. Cheq offers a cybersecurity platform that uses AI and natural language processing to protect against ad fraud. In June, the company raised $5 million in a Series A funding round led by Battery Ventures. Balicers role will involve forming international partnerships and expanding Cheqs client base and global presence.
PartnersExpand
growth-positive
CCI looks to take brand safety to the next level in Japan after partnering CHEQ
Cyber Communications Inc. (CCI) has partnered with cybersecurity company CHEQ to offer advertisers and publishers an AI-driven brand safety solution. The partnership aims to tackle brand-safety, adfraud, and viewability in real-time, allowing advertisers to prevent negative brand association and fake bot traffic. Advertisers will also be able to purchase only effective impressions, while publishers can increase advertising revenue. CCI, owned by Dentsu Group, chose CHEQ as its partner due to shared values and a passion for innovation. The partnership will help CCI take the lead in ensuring brand safety and viewability in the Japanese market. CCI previously signed a deal with SpotX in August 2018 to bring programmatic solutions to television networks in Japan.
Partners
growth-positive
Interview with Daniel Avital, Chief Strategy Officer at CHEQ - The Digital Enterprise
Daniel Avital, Chief Strategy Officer at CHEQ, a cybersecurity company, discusses the companys aim to transform the ad-verification industry. The company uses military-grade AI to tackle issues of brand safety and non-human traffic. Unlike first-generation ad-verification solutions, which measure and report damage after it has occurred, CHEQs platform acts autonomously and preemptively to prevent damage before it occurs. The company is currently working on pioneering audio and video brand safety. Avital also discusses the importance of changing mindsets in order to effect transformation.
CustomersExpand
growth-positive
Cheq raises $5M for a proactive, AI-driven approach to safe ad placement
Cheq, an ad verification company, has developed an approach using artificial intelligence for autonomous brand safety. The company can detect fraudulent impressions and prevent ads from being served in real time. Cheq has raised $5 million in Series A funding led by Battery Ventures, which will be used for further product development. Cheq is focused on the American and Japanese markets, with customers including Coca Cola, Turner, and Mercedes-Benz.
Investment
CHEQ Team
Asaf Botovsky
Co-founder & CTO
Founder
Employee Info
| Employees (range) | 201-500 |
| Exact count | 263 |
| Team members | 12 |
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CHEQ Internal
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Admin Info
| Confidence | 100/100 |
| Missing | video or image, markets |
| BI Verification | Yanina Wainscheinker |
| Registrar ID | 514957703 |
| Crunchbase | cheq |
| Creator | Daniel Avital |
| Creator email | dnlavital@gmail.com |
| Last updater | Yanina Wainscheinker |
| Updater email | yanina.wainscheinker@sncentral.org |
| Last update | 2023-05-16T00:00:00.000Z |
| Created | 2017-12-04T00:00:00.000Z |
| Claimed | Yes |