CodeFuel

growth-positive

Tal Jacobson, General Manager at CodeFuel, discusses the evolution of search advertising and the core trends redefining the market. CodeFuel, as the Search Technology Division of Perion Network, provides technological solutions for Publishers to show ads from companies like Microsoft, Yahoo, and Google. The article highlights the importance of search advertising in reaching customers at the moment of purchase intent and mentions the expansion of search results beyond traditional web search engines to include vertical search engines like Amazon and Pinterest. B2B teams are advised to optimize their search advertising tactics by understanding where their customers are and providing relevant information. The future of B2B advertising is expected to continue growing and play a significant role in the AdTech industry.