Connatix Overview
Connatix is a complete native advertising solution for both advertisers and publishers seeking to display branded content across web and mobile media properties. The platform allows publishers to easily create native ad placements, and its marketplace connects them to thousands of brand stories from a variety of premium advertisers. Real-time matching ensures that only the most relevant content is displayed to each individual user.
Cumulative Funding Raised Over Time ($)
—Jul 2021
$15.0MOct 2017
Latest News
Connatix and JW Player Merge To Create the Industry's Largest Video Technology and Monetization Platform
growth-positive
Video Technology Leader Connatix Announces Significant Investment from Court Square Capital Partners
Connatix, a video technology company, has signed a definitive agreement to receive a significant investment from Court Square Capital Partners. The partnership aims to accelerate M&A, expand global reach, and accelerate product innovation. Connatix, founded in 2014, provides an end-to-end platform for premium publishers and advertisers, offering online video players, monetization formats, and an integrated ad server and exchange. The company plans to leverage AI and automation technologies to enhance its contextual targeting and insights solutions. The investment from Court Square Capital will support Connatixs growth through strategic M&A initiatives and expansion into international markets. David Kashak, CEO of Connatix, expressed excitement about the partnership and the shared vision for the companys growth potential.
Partners
growth-positive
Connatix Recognized as a Fast-Growing Company in North America on Deloitte's 2020 Technology Fast 500™
Connatix, a video technology company, has been named to Deloittes Technology Fast 500 list of North American companies. The company achieved 512% growth over the past three years and was ranked 7th out of 24 companies in the Digital Content / Media / Entertainment category. Connatix helps publishers and advertisers deliver successful video experiences to online audiences. They have launched several technology innovation initiatives, including the Video Insights Engine, Live stream, Playspace, Smart Stories, and Social Stories. AccuWeather recently integrated Connatixs Playspace on their mobile app and saw a 50% increase in engagement. Connatix works with over 3,000 publishers worldwide and is headquartered in New York City.
Partners
growth-positive
Playspace by Connatix Emerges as Key Technology for Publishers to Improve Engagement and Video Monetization
Connatix, a video technology company for publishers, has announced that multiple publishing partners, including AccuWeather, Gray TV, and The Washington Times, have successfully integrated with its Playspace platform. Playspace is a video monetization technology that creates swipeable story units featuring content highlights from articles and videos. Since its launch, Connatix has seen a 30% increase in publisher integrations and significant growth in engagement and revenue for its partners. AccuWeather, Gray TV, and The Washington Times have all experienced positive results after integrating Playspace. Connatix continues to innovate with new features, such as Social Stories and Discovered Stories, to enhance the video experiences for publishers.
PartnersCustomers
growth-positive
Connatix Research Shows Gen Z Prefers Multifaceted Content Experiences
Connatix, a video technology company for publishers, conducted a study on the media consumption habits of Gen Z. The study found that Gen Z prefers a multifaceted content experience that includes audio, video, polls, quizzes, and user recommendations. They value curation and recommendations, and use these features along with social media and user-generated content to guide their content choices. Gen Z is more inclined to comment directly on news sites and gravitates toward Reddit as a news source. They also prefer articles with interactive features and video summaries. Short video ads and relevant audio content keep them engaged with news articles. Gen Z is willing to pay for content that meets their experiential demands. Publishers need to pay attention to Gen Zs needs and preferences as they become influential drivers of revenue.
Customers
| Sector | Media & Entertainment Technologies |
Funding
| Total funding | $15M |
| Last funding | Undisclosed |
| Stage | Acquired |
| Rounds | 2 |
| Investors | 2 |
Team Members
4
Employees: 51-200
Web & Social Links
| Website | connatix.com |
| Careers | Careers page |
Locations
Yigal Alon Street 114, Tel Aviv-Yafo, Israel
666 Broadway, New York, New York, USA
Ploiesti Street 36, Cluj-Napoca, Romania
Photos & Videos
2 item(s)
Connatix Business
Business models
B2B
Product stage
Released
Employees
51-200
Sector
Media & Entertainment TechnologiesDigital Content DistributionBusiness SoftwareSales & Marketing Solutionse-Commerce ToolsAdvertising PlatformsTarget Customer
Media & EntertainmentPublishingEnterprise & Professional ServicesMarketing & SalesAdvertisingCore Technology
Artificial IntelligenceMachine LearningPlatforms & InterfacesMobileWebTags (14)
videocontent-distributionadvertiserscontent-marketingaudience-targetingmonetizationadtechmobile-advertisingpublishersbrandingvideo-platformvideo-advertisingartificial-intelligencecampaign-optimizationGeographic Markets
GlobalConnatix Financials
$15M
Total funding
Undisclosed
Capital raised
Undisclosed
Last funding
Acquired
Funding stage
2
Total rounds
2
Investors
Cumulative Funding Raised Over Time ($)
—Jul 2021
$15.0MOct 2017
Private Equity Funding
Undisclosed Round
Jul 2021
Undisclosed
Court Square Capital Partners
A Round
Oct 2017
$15M
Volition Capital (Lead)
Public Offering / Exit
MNAEvent
Oct 2024
Undisclosed
Mergers & Acquisitions
MNAEvent
Feb 2019
Undisclosed
Connatix Lifecycle
Cumulative Funding Raised Over Time
—Jul 2021
$15.0MOct 2017
All Events
Undisclosed Round
Jul 2021
Undisclosed
Court Square Capital Partners
A Round
Oct 2017
$15M
Volition Capital (Lead)
MNAEvent
Oct 2024
Undisclosed
MNAEvent
Feb 2019
Undisclosed
Connatix News
9 articlesConnatix and JW Player Merge To Create the Industry's Largest Video Technology and Monetization Platform
growth-positive
Video Technology Leader Connatix Announces Significant Investment from Court Square Capital Partners
Connatix, a video technology company, has signed a definitive agreement to receive a significant investment from Court Square Capital Partners. The partnership aims to accelerate M&A, expand global reach, and accelerate product innovation. Connatix, founded in 2014, provides an end-to-end platform for premium publishers and advertisers, offering online video players, monetization formats, and an integrated ad server and exchange. The company plans to leverage AI and automation technologies to enhance its contextual targeting and insights solutions. The investment from Court Square Capital will support Connatixs growth through strategic M&A initiatives and expansion into international markets. David Kashak, CEO of Connatix, expressed excitement about the partnership and the shared vision for the companys growth potential.
Partners
growth-positive
Connatix Recognized as a Fast-Growing Company in North America on Deloitte's 2020 Technology Fast 500™
Connatix, a video technology company, has been named to Deloittes Technology Fast 500 list of North American companies. The company achieved 512% growth over the past three years and was ranked 7th out of 24 companies in the Digital Content / Media / Entertainment category. Connatix helps publishers and advertisers deliver successful video experiences to online audiences. They have launched several technology innovation initiatives, including the Video Insights Engine, Live stream, Playspace, Smart Stories, and Social Stories. AccuWeather recently integrated Connatixs Playspace on their mobile app and saw a 50% increase in engagement. Connatix works with over 3,000 publishers worldwide and is headquartered in New York City.
Partners
growth-positive
Playspace by Connatix Emerges as Key Technology for Publishers to Improve Engagement and Video Monetization
Connatix, a video technology company for publishers, has announced that multiple publishing partners, including AccuWeather, Gray TV, and The Washington Times, have successfully integrated with its Playspace platform. Playspace is a video monetization technology that creates swipeable story units featuring content highlights from articles and videos. Since its launch, Connatix has seen a 30% increase in publisher integrations and significant growth in engagement and revenue for its partners. AccuWeather, Gray TV, and The Washington Times have all experienced positive results after integrating Playspace. Connatix continues to innovate with new features, such as Social Stories and Discovered Stories, to enhance the video experiences for publishers.
PartnersCustomers
growth-positive
Connatix Research Shows Gen Z Prefers Multifaceted Content Experiences
Connatix, a video technology company for publishers, conducted a study on the media consumption habits of Gen Z. The study found that Gen Z prefers a multifaceted content experience that includes audio, video, polls, quizzes, and user recommendations. They value curation and recommendations, and use these features along with social media and user-generated content to guide their content choices. Gen Z is more inclined to comment directly on news sites and gravitates toward Reddit as a news source. They also prefer articles with interactive features and video summaries. Short video ads and relevant audio content keep them engaged with news articles. Gen Z is willing to pay for content that meets their experiential demands. Publishers need to pay attention to Gen Zs needs and preferences as they become influential drivers of revenue.
Customers
growth-positive
Connatix Announces Launch of Elements, the First Online Video Platform with Built-in Revenue for Publishers
Connatix, a video technology company, has launched Elements, an online video platform that aims to help publishers generate revenue and engage readers. Elements offers an integrated technology stack with an advanced video player, content management tools, and a video-first ad server. It operates on a revenue-share model, eliminating up-front costs for publishers. Connatix has completed its beta program and is working to integrate the technology with premier publishers. The companys mission is to help publishers deliver successful content experiences, and it also offers unique video formats like Stories and Highlights. Connatix plans to roll out Elements to new and existing clients to further support publishers in their video strategies.
PartnersCustomers
growth-positive
Automated Infographics Startup Kamidoo Acquired by Connatix
Automated infographics startup Kamidoo Ltd. has been acquired by video advertising company Connatix Native Exchange Ltd.
PartnersAcquisition
growth-positive
Israeli video tech co Connatix raises $15m
Video technology provider Connatix has closed a $15 million financing round led by Volition Capital. The funding will be used for rapid expansion and strategic innovation, allowing Connatix to help publishers overcome monetization challenges and stay ahead of emerging trends. Connatix simplifies the development of unique video content and monetization channels for publishers, serving more than 3 billion video views-per-month. The company has offices in Tel Aviv, New York, and Kluj. Larry Cheng, managing partner at Volition Capital, will join Connatixs board of directors.
InvestmentManagement Changes
https://www.martechadvisor.com/news/display-native-ads/connatix-launches-new-native-video-platform-to-create-native-video-placements-to-increase-video-inventory/
Connatix Team
Employee Info
| Employees (range) | 51-200 |
| Exact count | 101 |
| Team members | 4 |
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Connatix Internal
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Admin Info
| Confidence | 102/100 |
| Missing | markets |
| BI Verification | Yanina Wainscheinker |
| Registrar ID | 515167047 |
| Crunchbase | connatix |
| Creator | Jenny Sotnik-Talisman |
| Creator email | genys30@yahoo.com |
| Last updater | Matan Eblagon |
| Updater email | matane@sncentral.org |
| Last update | 2025-01-21T00:00:00.000Z |
| Created | 2017-10-25T00:00:00.000Z |
| Claimed | Yes |
| Status detail | Acquired by JW Player on Oct, 2024 |