Covver

growth-positive

Snappy, a New York-based corporate gifting platform, has acquired Covver, a corporate merchandise gifting platform. The acquisition aims to integrate Covvers expertise in swag and company store solutions with Snappys gifting platform, enhancing personalization and expanding product solutions. Covver, backed by TLV Partners, specializes in AI-driven swag merchandise and points-based recognition solutions. Snappy, which has raised over $125 million, claims to serve over 47% of Fortune 100 companies, including Microsoft, Amazon, and Comcast. The acquisition is seen as a strategic move to strengthen Snappys position in the $260 billion corporate gifting market. Competitors include Sendoso, Postal, and &Open.