DAFNI News
7 articles
Meet Sharon Rabi, the physicist who turned a bad haircut into a multi-million euro beauty empire
Sharon Rabi, a trained physicist and electric engineer, has invented the DAFNI Allure, the worlds first cordless straightening brush. Since launching in 2016, the DAFNI range is now stocked in 15 countries and has recently entered the Irish market. The Allure is a pocket-sized battery operated tool that retails for €159. Sharon Rabi gained popularity through a demonstration video on Facebook, which garnered over 100 million views in 24 hours. A survey of Irish women showed that more than half struggle to style their hair daily and 19% carry a styling tool at all times. DAFNI Allure is stocked at Peter Mark hair salons nationwide.
Customers
DAFNI®, The Original Ceramic Hair Straightening Brush, Wins Prestigious Good Housekeeping Beauty Lab Award
DAFNI, the original heated ceramic hair straightening brush, has received the Good Housekeeping Beauty Lab Award for best Hot Stylin Tool. The brush was created by female engineer and entrepreneur Sharon Rabi, who spent three years developing the product with her father. DAFNI features proprietary Power Core Technology, which allows for efficient styling at the ideal temperature of 365°F. The brush also has a unique 3D surface and a heat isolation panel for extra protection. The Good Housekeeping Beauty Awards recognize top performing products, and DAFNI is honored to have received this recognition. The brush is available for purchase on various online platforms.
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Woman who created a hair was compared to Hagrid's
Sharon Rabi, the creator of the heated straightening hair brush Dafni, has turned over millions with her invention. After being mocked for her shaggy locks, Sharon created the £120 hairbrush that can straighten and smooth hair in just a few minutes. She uploaded a video on YouTube that received over 100 million views in 24 hours, leading to the product selling out within 10 minutes of airing on QVC. Dafni has been recognized by Forbes, and Sharon works with retailers like John Lewis and Harvey Nichols. She has achieved success while balancing her start-up and family life.
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Secrets of a mum and beauty entrepeneur: Sharon Rabi, inventor of the Dafni brush
The article features Sharon Rabi, an entrepreneur and physicist who created the Dafni heated hairbrush. The brush, sold in 15 countries, has been successful due to its easy-to-use design. Rabi emphasizes the importance of trusting oneself and persevering in entrepreneurship. She recalls the journey of developing the brush with her engineer father, taking three years and numerous ideas. The brushs unique features, such as its 3D structure and springy bristles, allow for quick and efficient hair styling. Rabis most rewarding moment was when a demo video of the brush garnered 120 million views on Facebook. Overall, the article highlights Rabis entrepreneurial journey and the success of the Dafni brush.
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Can a hairbrush really straighten your locks in MINUTES?
The article discusses the newly-released DAFNI Ceramic Hair Straightening Brush, which claims to straighten and smooth hair in just a few minutes. The brush has a ceramic plate that heats up to 365°F and can be used to straighten hair while brushing it. The article describes a test conducted by Femails Editor and Beauty Director, who both have frizzy hair. They found that the brush was effective in reducing frizz and straightening their hair, although the results were not as sleek as traditional straighteners. The brush was praised for its ease of use and gentler approach to hair straightening. The article provides styling tips for using the DAFNI brush. Overall, the article has a positive impact on DAFNI as it highlights the effectiveness and convenience of the product.
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#TrueStory: This hairbrush straightens your hair in just 3 minutes!
The article discusses a ceramic hair straightening brush called Dafni, created by an Italian company. The brush is a time-saving and relatively safe way of heat styling, as it heats up to 185 C and takes just 2-3 minutes to straighten unruly hair. It also reaches its working temperature in less than a minute. The Dafni brush is currently priced at Rs 15,000 on Tressmart. The article suggests that it would be a good idea to ask for the brush as a Christmas gift.
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