Dentsu International News
3 articles
growth-positive
Tokyo-listed Dentsu Backs Digital Communication Startup Imprint
Dentsu Inc., a Tokyo-listed Japanese advertising and public relation corporation, has invested in Imprint, a Tel Aviv-based digital communication startup. The exact amount of investment was not disclosed but is in the millions of dollars. This is not Dentsus first investment in Israel, as they previously acquired abaGada Internet Ltd. in 2015. Dentsu also announced the establishment of a new division in Israel to scout for investment and collaboration opportunities with Israeli startups. Imprint, founded in 2013, conducts market research on social media to gain insights and develop messaging strategies for target audiences. The company employs 100 people.
Investment
growth-positive
Dentsu Scouting for Israeli Investments and Collaborations
Dentsu Inc., a Japanese advertising and public relation corporation, is scouting Israeli startups for investment and collaboration opportunities. They have established a local division in Israel called the solution intelligence center and have signed a partnership with Israeli data-based marketing company Optimove. Optimove will provide Dentsu with online marketing tools. Dentsu previously acquired Israeli digital performance marketing agency abaGada Internet Ltd. Optimove is also expanding its operations in Singapore and plans to recruit 60 additional employees in Israel.
PartnersExpand
growth-positive
Dentsu Aegis Network acquires abaGada, launches iProspect in Israel
Dentsu Aegis Network has acquired abaGada digital performance marketing agency for a reported price of $60 -$90 million, marking its first Israeli acquisition. abaGada will become part of Dentsu Aegis Network and serve as its iProspect branch in Israel.
Acquisition
