Eggmented Reality Overview
Eggmented Reality’s vegan, fermented protein offers a highly soluble, transparent, and amino acid-rich solution, well-suited for fortifying a range of foods and beverages. Key benefits include its high solubility, nutritional density, transparency, lack of taste, and robust stability. Founded in February 2022 through a partnership with Fresh-Start, Tnuva, Tempo, Finistere VC, OurCrowd, and Migal, Eggmented Reality is led by Scientific Co-Founders Dr. Itamar Yadid and Itai Bloch, Chief Egg Officer Jon Rathauser, and Chief Technology Officer Helit Rozen.
Cumulative Funding Raised Over Time ($)
$1.2MMar 2022
$1.2MMar 2024
Latest News
growth-positive
Cracking The Code Of Creating A Better Egg - Without The Chicken
Israeli startup Eggmented Reality has developed a vegan egg alternative using a naturally occurring protein and precision fermentation. The product is designed to provide the same functionality as a real egg in cooking, including gelling, binding, and foaming, without the challenges associated with the egg industry such as Avian Flu and salmonella outbreaks. The company has partnered with food and beverage giants such as Tnuva and Mondelēz and has received investment from Fresh Start, the Israel Innovation Authority, and online investment platform OurCrowd. The company aims to have its product in food items by 2026.
PartnersInvestment
What’s the Deal with Methylcellulose and What Alternatives are Available?
growth-positive
What is Methylcellulose? And Why Is It in Plant-Based Meat?
The use of methylcellulose in plant-based meat products has been a point of contention, with critics arguing it is unhealthy and overprocessed. However, the substance, which is used for its binding and gelling properties, is approved by food safety authorities and forms less than 2% of the total weight of burger patties from Beyond Meat and Impossible Foods. As the focus on cleaner labels increases, startups are developing alternatives to methylcellulose. These include Fiberstars citrus fibre, Mealas functionally activated proteins, Eggmented Realitys precision fermentation proteins, Plantible Foods duckweed-based solution, and Revyves microbial biomass.
CustomersPartnersInvestment
Now is the time to invest in Israel’s food technology startups, says global guru
growth-positive
Israeli Food Tech Startups are Cooking Up Solutions for Sustainable Foods - Sponsored Content | The Times of Israel
The article discusses the innovative solutions developed by Israeli tech companies in the food tech sector to improve sustainability and ensure food safety. It highlights the environmental impact of the global food sector and the need for change in the way we produce and consume food. The key topics covered include reducing food waste in the supply chain, extending the shelf-life of fresh produce, sustainable packaging solutions, personalized nutrition programs, and alternative animal protein products. The article promotes Start-Up Nation Central as a platform that supports and fosters collaborations in the Israeli food tech ecosystem.
CustomersPartners
| Sector | Agriculture & Food Technologies |
Funding
| Total funding | $1.9M |
| Last funding | Undisclosed |
| Stage | Pre-Seed |
| Rounds | 3 |
| Investors | 2 |
Team Members
4
Employees: 1-10
Web & Social Links
| Website | eggmented.com/ |
Locations
Hatsav Street, Qiryat Shemona, Israel
Photos & Videos
1 item(s)
Eggmented Reality Business
Business models
B2B, B2B2C
Product stage
R&D
Employees
1-10
Sector
Climate TechFood & Land UseSustainable ProteinsAgriculture & Food TechnologiesFood TechNovel Food & IngredientsTarget Customer
Agriculture & FoodProcessed FoodsSnacksIngredientsBeveragesFood Retail & ConsumptionWholesaleCore Technology
BiologicalsMicroorganismsPlatforms & InterfacesTags (6)
food-securityfood-ingredientsbiotechnologyalternative-proteinfoodtechclimate-techGeographic Markets
North AmericaIsraelEggmented Reality Financials
$1.9M
Total funding
Undisclosed
Capital raised
Undisclosed
Last funding
Pre-Seed
Funding stage
3
Total rounds
2
Investors
Cumulative Funding Raised Over Time ($)
$1.2MMar 2022
$1.2MMar 2024
Private Equity Funding
SAFE
Mar 2024
Undisclosed
OurCrowd
Pre-Seed
Mar 2022
$1.2M
Fresh Start (Lead)
Non-Equity Funding
GrantEvent
Nov 2023
$700K
Eggmented Reality Lifecycle
Cumulative Funding Raised Over Time
$1.2MMar 2022
$1.2MMar 2024
All Events
SAFE
Mar 2024
Undisclosed
OurCrowd
Pre-Seed
Mar 2022
$1.2M
Fresh Start (Lead)
GrantEvent
Nov 2023
$700K
Eggmented Reality News
15 articles
growth-positive
Cracking The Code Of Creating A Better Egg - Without The Chicken
Israeli startup Eggmented Reality has developed a vegan egg alternative using a naturally occurring protein and precision fermentation. The product is designed to provide the same functionality as a real egg in cooking, including gelling, binding, and foaming, without the challenges associated with the egg industry such as Avian Flu and salmonella outbreaks. The company has partnered with food and beverage giants such as Tnuva and Mondelēz and has received investment from Fresh Start, the Israel Innovation Authority, and online investment platform OurCrowd. The company aims to have its product in food items by 2026.
PartnersInvestment
What’s the Deal with Methylcellulose and What Alternatives are Available?
growth-positive
What is Methylcellulose? And Why Is It in Plant-Based Meat?
The use of methylcellulose in plant-based meat products has been a point of contention, with critics arguing it is unhealthy and overprocessed. However, the substance, which is used for its binding and gelling properties, is approved by food safety authorities and forms less than 2% of the total weight of burger patties from Beyond Meat and Impossible Foods. As the focus on cleaner labels increases, startups are developing alternatives to methylcellulose. These include Fiberstars citrus fibre, Mealas functionally activated proteins, Eggmented Realitys precision fermentation proteins, Plantible Foods duckweed-based solution, and Revyves microbial biomass.
CustomersPartnersInvestment
Now is the time to invest in Israel’s food technology startups, says global guru
growth-positive
Israeli Food Tech Startups are Cooking Up Solutions for Sustainable Foods - Sponsored Content | The Times of Israel
The article discusses the innovative solutions developed by Israeli tech companies in the food tech sector to improve sustainability and ensure food safety. It highlights the environmental impact of the global food sector and the need for change in the way we produce and consume food. The key topics covered include reducing food waste in the supply chain, extending the shelf-life of fresh produce, sustainable packaging solutions, personalized nutrition programs, and alternative animal protein products. The article promotes Start-Up Nation Central as a platform that supports and fosters collaborations in the Israeli food tech ecosystem.
CustomersPartners
growth-positive
Precision-fermentation company, Eggmented Reality, teams up with Israeli food giant, Tnuva
Comet, a startup developing functional fibers and sweeteners from upcycled ingredients, is opening a manufacturing facility in Denmark to extract prebiotic fiber arabinoxylan from wheat straw. Arabinoxylan has various benefits, and Comet claims to have found a cost-effective way to produce it on an industrial scale. The companys high-tolerability and high-potency make it stand out in the prebiotic space. The article also mentions other startups in the molecular farming space, such as Forte Protein, Eggmented Reality, Clean Crop Technologies, Ergo Bioscience, IngredientWerks, BioLumen, and Kyomei.
Expand
growth-positive
Israeli leaders gear up for future of food through AI innovation and machine learning
The article discusses how AI is being used in the food industry, particularly in the development of sustainable and efficient food production methods. It highlights three Israeli start-ups, Eggmented Reality, Imagindairy, and Alteco.AI, that are utilizing AI to create alternative food products and manage energy usage. The article emphasizes the potential of AI to revolutionize food production and solve the challenges of feeding a growing population. The impact on the company, Fresh Start, is growth-positive as it is a food-tech incubator and leader in the agri-food tech cluster in Galilee. The key theme of the article is the application of AI in the food industry. The key issues discussed are partners and customers. The date of the event described in the article is December 6, 2022. The confidence in the answer is 8.
Partners
growth-positive
STARTUP NATION PART ONE: Israeli food startups to watch, from a flavor revolution with solid state fermentation to boozy shelf-stable creams
The article discusses the potential of pea protein for meat alternatives and the growing demand for plant-forward lifestyles. It also explores consumer insights on citrus flavors and the trends driving innovation in the alcohol industry. The company mentioned in the article is ADM. The impact on the company is growth-positive. The key theme of the article is leveraging innovation in nutrition. The key issues discussed are partners and customers. The date of the event described in the article is not provided. The confidence level is 8.
PartnersCustomers
growth-positive
Israeli startups leading the way in cutting edge foodtech innovation | CTech
Eight startups, including Alteco.io, Blue Tree, Bountica, Eggmented Reality, Pigmentum, ProFuse Technology, Sea2Cell, and Sweet Balance, presented their developments at Fresh Starts Demo Day event. The startups are focused on addressing various challenges in the food industry, such as protein production, food preservatives, cultured fish meat, and plant-based protein. The event highlighted the potential for new opportunities in the foodtech sector. Fresh Start, as a foodtech incubator, aims to support and provide resources for the growth of these startups. The article emphasizes the need for sustainable and innovative solutions in the food industry to address the growing food crisis and changing consumer preferences.
CustomersPartners
Eggmented Reality - FoodTechIL 2022 Finalist
growth-positive
From meat manufactured from tobacco to natural egg substitutes: FoodTech competition final all set | CTech
Six startups have reached the final of Tnuva and Calcalists FoodTech competition. The FoodTech industry requires constant innovation and progress to meet consumer expectations. Israel is an important junction in the global FoodTech industry, but lacks experience in global scale-up. The judges of the competition are looking for companies with a product and customers. The finalists include BioBetter, Eggmented Reality, E-FISHient Protein, Exosomm, Meala Foodtech, and Watersight. Each startup focuses on different aspects of the FoodTech industry, such as alternative protein, protein ingredients, cultured fish meat, innovative nutritional solutions, plant protein substitutes, and monitoring and sensing. The startups have received investments ranging from $1.2 million to $16.5 million.
PartnersInvestment
growth-positive
From cultured fish to fermented protein: Calcalist and Tnuva's FoodTech competition reaches the semifinal stage | CTech
The FoodTech 2022 competition, organized by Tnuva and Calcalist, has seen dozens of startups and companies submit their nominations. The competition is aimed at finding technological solutions to global food market problems, including meat substitutes, protein substitutes, supply chain optimization, and applied AI for marketing food and health products. The Israeli FoodTech industry has seen significant growth in recent years, with increased investment and innovation. The global demand for food technologies is increasing due to the climate crisis, the war in Ukraine, and the demand for healthier and more nutritious food.
InvestmentPartners
growth-positive
These companies came out of stealth this year
The article discusses several startups that have joined the Israeli high-tech industry. Eggmented Reality is a company that produces functional proteins using precision fermentation. Verobotics has developed an autonomous robot for building exterior upkeep. Sentra offers a cloud data security platform. Diptera.ai focuses on mosquito eradication using the Sterile Insect Technique. The article highlights the growth and achievements of these startups.
PartnersInvestment
growth-positive
Eggmented Reality Archives - ISRAEL21c
ISRAEL21c, a company focused on sustainability and combatting climate change, is launching a newsletter. The article discusses the topics covered in the newsletter, including general news, health and wellness, travel and cuisine, innovation and technology, arts and culture, and environment and sustainability. The newsletter aims to create a positive global impact by providing information and resources on sustainability and environmentalism. The impact on the company is growth-positive, as the launch of the newsletter can attract new customers interested in these topics.
Customers
growth-positive
Noga Sela Shalev appointed CEO of Fresh Start foodtech incubator CTech
Noga Sela Shalev has been appointed as the CEO of Fresh Start, a foodtech incubator in Kiryat Shmona. Fresh Start is a leader in the agri-food cluster in eastern Galilee and is run by a consortium of partners including Tnuva, Tempo, OurCrowd, and Finistere Ventures. Shalev, who has over 15 years of experience in the food industry, previously served as VP of Business Development at the incubator. Fresh Start has made eight investments to date, including a $1.2 million investment in Eggmented Reality. The Israel Innovation Authoritys upgraded incubator program allows investments of NIS 5-6.5 million in each company. The goal of Fresh Start is to invest in dozens of foodtech startups and contribute to a sustainable and healthy food industry.
PartnersInvestment
Eggmented Reality Team
Employee Info
| Employees (range) | 1-10 |
| Exact count | 7 |
| Team members | 4 |
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Eggmented Reality Internal
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Admin Info
| Confidence | 100/100 |
| Missing | markets |
| BI Verification | Ortal Wein |
| Registrar ID | 516568763 |
| Crunchbase | eggmented-reality |
| Creator | Matan Eblagon |
| Creator email | matane@sncentral.org |
| Last updater | Ortal Wein |
| Updater email | ortalw@sncentral.org |
| Last update | 2024-11-13T00:00:00.000Z |
| Created | 2022-04-17T00:00:00.000Z |
| Claimed | Yes |