Meta Overview
Meta Platforms Inc is a multinational technology conglomerate holding company. It is the parent organization of Facebook, Instagram, and WhatsApp, among other subsidiaries. Facebook's Israel R&D center is based on the acquisition of Onavo. Facebook Israel Ltd was involved in the development of the Internet.org and Safety Check projects. Safety Check is an app thatenables users to announce their situation in case of disasters. This technology was built by engineers working for Facebook in Tel Aviv. Also, the engineering office in Israel has led to the development of Facebook Lite, a lightweight version of the regular Facebook app for mobile phones.
Latest News
growth-negative
Restructuring targets legacy research groups as Meta builds new AI division.
Meta is set to cut around 600 roles within its AI division as it reorganizes to focus on its new superintelligence team, TBD Lab. The layoffs will impact the Fundamental AI Research (FAIR) unit and AI product and infrastructure teams. This move follows a year of expansion and restructuring, including a $14.3 billion investment in Scale AI and hiring its CEO, Alexandr Wang, to lead Metas AI division. The reorganization aims to streamline decision-making and consolidate AI efforts under a single vision. Affected employees can apply for other positions within Meta.
LayoffsManagement Changes
growth-positive
Amazon, Google, and Meta lead massive capital push as Apple plays catch-up in the AI race.
The article discusses the significant capital expenditures by major U.S. tech companies, including Meta, Amazon, Google, Microsoft, and Apple, in the AI race. Meta has doubled its capital spending to $17.01 billion, driven by the need to develop advanced AI models. Despite the high investments, the returns are modest, with Metas advertising revenue increasing by 21.5% last quarter. Amazon led in absolute investment volume but faced concerns over profit margins. Microsoft and Google also increased their spending to enhance AI infrastructure. Apple, however, lags behind in AI capabilities. The article highlights the gap between current spending and tangible business results, with investor optimism hinging on future AI-driven profits.
Investment
growth-positive
Meta has released a new family of AI models, Llama 4 — the latest in its Llama open model series.
Meta has launched a new collection of AI models, Llama 4, which includes models like Llama 4 Scout, Maverick, and Behemoth. These models are designed to have broad visual understanding and are trained on large datasets. The release comes in response to competition from Chinese AI lab DeepSeek. The models are available through Metas partners, including Hugging Face, with some restrictions for EU users due to data privacy laws. Llama 4 models use a mixture of experts (MoE) architecture, making them more efficient. The models have been updated to be less restrictive in answering contentious questions, addressing criticisms of political bias in AI. The release marks a significant step in Metas AI development, with plans for further expansion.
Product StagePartners
growth-positive
The funding comes just weeks after Tiger, a former Meta engineering VP and founder of Onavo, raised $20 million in Seed funding for the stealth startup.
Roi Tiger, a former Meta engineering executive, is raising $55 million for a stealth cybersecurity startup, following a recent $20 million Seed round. The company is valued at $400 million, with Greenoaks leading the current round. The startup is co-founded by Tiger, Pini Pinhasov, Ophir Arie, and Omer Singer, all with significant backgrounds in cybersecurity. The rapid investment highlights strong investor interest in Israeli cybersecurity firms, especially after Alphabets $32 billion acquisition of Wiz. While details about the startup are limited, its high valuation suggests it aims to tackle significant cybersecurity challenges, potentially in cloud security or AI-driven threat detection.
Investment
growth-negative
Facebook parent company accused of misusing phone numbers provided for security.
Meta, the company behind Facebook and Instagram, has agreed to a settlement in a class action lawsuit filed in Israel. The lawsuit accused Meta of misusing phone numbers provided for two-step verification by making them available to advertisers. Meta denied the allegations but agreed to a settlement without admitting fault. As part of the settlement, Meta will pay approximately $338,000 to the Israel Class Action Fund. The company has also updated its policies to ensure phone numbers used for two-step verification are not used for advertising purposes. The court approved the settlement, emphasizing the importance of privacy and proper consent in handling user information.
Team Members
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Employees: 500+
Web & Social Links
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Locations
Rothschild Blvd 22, Tel Aviv-Yafo, Israel
Derech Menachem Begin 121, Tel Aviv-Jaffa, Israel
Menlo Park, CA, USA
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Meta News
62 articles
growth-negative
Restructuring targets legacy research groups as Meta builds new AI division.
Meta is set to cut around 600 roles within its AI division as it reorganizes to focus on its new superintelligence team, TBD Lab. The layoffs will impact the Fundamental AI Research (FAIR) unit and AI product and infrastructure teams. This move follows a year of expansion and restructuring, including a $14.3 billion investment in Scale AI and hiring its CEO, Alexandr Wang, to lead Metas AI division. The reorganization aims to streamline decision-making and consolidate AI efforts under a single vision. Affected employees can apply for other positions within Meta.
LayoffsManagement Changes
growth-positive
Amazon, Google, and Meta lead massive capital push as Apple plays catch-up in the AI race.
The article discusses the significant capital expenditures by major U.S. tech companies, including Meta, Amazon, Google, Microsoft, and Apple, in the AI race. Meta has doubled its capital spending to $17.01 billion, driven by the need to develop advanced AI models. Despite the high investments, the returns are modest, with Metas advertising revenue increasing by 21.5% last quarter. Amazon led in absolute investment volume but faced concerns over profit margins. Microsoft and Google also increased their spending to enhance AI infrastructure. Apple, however, lags behind in AI capabilities. The article highlights the gap between current spending and tangible business results, with investor optimism hinging on future AI-driven profits.
Investment
growth-positive
Meta has released a new family of AI models, Llama 4 — the latest in its Llama open model series.
Meta has launched a new collection of AI models, Llama 4, which includes models like Llama 4 Scout, Maverick, and Behemoth. These models are designed to have broad visual understanding and are trained on large datasets. The release comes in response to competition from Chinese AI lab DeepSeek. The models are available through Metas partners, including Hugging Face, with some restrictions for EU users due to data privacy laws. Llama 4 models use a mixture of experts (MoE) architecture, making them more efficient. The models have been updated to be less restrictive in answering contentious questions, addressing criticisms of political bias in AI. The release marks a significant step in Metas AI development, with plans for further expansion.
Product StagePartners
growth-positive
The funding comes just weeks after Tiger, a former Meta engineering VP and founder of Onavo, raised $20 million in Seed funding for the stealth startup.
Roi Tiger, a former Meta engineering executive, is raising $55 million for a stealth cybersecurity startup, following a recent $20 million Seed round. The company is valued at $400 million, with Greenoaks leading the current round. The startup is co-founded by Tiger, Pini Pinhasov, Ophir Arie, and Omer Singer, all with significant backgrounds in cybersecurity. The rapid investment highlights strong investor interest in Israeli cybersecurity firms, especially after Alphabets $32 billion acquisition of Wiz. While details about the startup are limited, its high valuation suggests it aims to tackle significant cybersecurity challenges, potentially in cloud security or AI-driven threat detection.
Investment
growth-negative
Facebook parent company accused of misusing phone numbers provided for security.
Meta, the company behind Facebook and Instagram, has agreed to a settlement in a class action lawsuit filed in Israel. The lawsuit accused Meta of misusing phone numbers provided for two-step verification by making them available to advertisers. Meta denied the allegations but agreed to a settlement without admitting fault. As part of the settlement, Meta will pay approximately $338,000 to the Israel Class Action Fund. The company has also updated its policies to ensure phone numbers used for two-step verification are not used for advertising purposes. The court approved the settlement, emphasizing the importance of privacy and proper consent in handling user information.
growth-negative
Tech giant dismisses 40 employees as it moves forward with 3,600 global job cuts announced in January.
Meta has initiated a new round of layoffs, affecting approximately 3,600 employees globally, including 40 from its Israeli offices. This move is part of a broader strategy announced by CEO Mark Zuckerberg in January to reduce the workforce by 5%, targeting low-performing employees rather than reducing overall headcount. The layoffs are consistent across various global offices, including those in Australia, China, India, Singapore, and several European countries. The company has not commented on the layoffs in Israel, which represent about 5% of its local workforce. This decision marks a shift in Metas approach to workforce management, focusing on performance rather than expansion.
Layoffs
growth-negative
Meta (Facebook) is simultaneously laying off 5% of its employees at all the company's centers worldwide including in Israel.
Meta (Facebook) is laying off 5% of its global workforce, including 40 employees in Israel, as part of a workforce enhancement round targeting low-performing employees. This move, announced by CEO Mark Zuckerberg, has drawn criticism for potentially stigmatizing affected employees as low performers. The practice of laying off a percentage of employees is not uncommon in large companies, but public declarations of such actions are rare and often criticized. The layoffs are part of Metas broader strategy to manage its workforce size and performance.
Layoffs
growth-negative
As TikTok rises and regulations tighten, Meta aligns with the new political establishment.
The article discusses Metas strategic realignment with the political establishment, particularly in light of Donald Trumps potential second term as U.S. President. Mark Zuckerberg, Metas CEO, has shifted the companys policies to align more closely with Trumps administration, including changes in content moderation and diversity policies. This pivot is seen as a response to the growing influence of TikTok and tightening regulations, especially from the European Union. Metas move away from its liberal roots is portrayed as a pragmatic decision to secure government support and minimize regulatory oversight. The article highlights the broader trend of tech giants adjusting their stances to align with political power for business benefits.
growth-negative
Users of Meta-owned WhatsApp from across the world have reported problems with both sending and receiving messages. Some users are also reporting issues with other Meta services like Facebook, Instagram, and Threads.
Meta-owned WhatsApp experienced a significant service disruption on Wednesday, affecting users worldwide who reported issues with sending and receiving messages. The outage also impacted other Meta services, including Facebook, Instagram, and Threads. According to Downdetector, over 10,000 reports were logged in a short period, indicating the widespread nature of the problem. This incident follows a previous major outage in April, which did not affect WhatsApp but impacted other Meta services. Meta has not yet provided an update or comment on the current outage.
growth-positive
As CEOs rush to congratulate him, Trump’s impact on Silicon Valley’s future remains unpredictable.
The article discusses the potential impact of Donald Trumps election victory on major tech companies, particularly Apple. CEOs from companies like Apple, Facebook, Google, Amazon, and Microsoft have congratulated Trump, hoping to influence his administrations policies. Trumps approach to tech companies is expected to be unpredictable, but historically, Republican administrations have been more lenient on big corporations. Apple, under Tim Cooks leadership, could benefit from Trumps administration due to Cooks previously cultivated relationship with Trump. The article also touches on potential regulatory changes in antitrust cases against companies like Meta and Google, and discusses Trumps stance on issues like AI, cryptocurrency, and the chip industry. Elon Musk is highlighted as a significant supporter of Trump, potentially benefiting from regulatory relief.
growth-negative
With coffee cuts and meal reductions, the tech industry shifts its approach to benefits.
The article discusses the reduction of employee benefits in the tech industry, with a focus on Intels recent decision to discontinue free coffee service for employees in Israel. This move is part of a broader trend among tech companies to cut costs amid challenging economic conditions, including layoffs and reduced investment. While some companies in Israel have increased their food budgets, others like Meta have faced backlash for misuse of food stipends. The article highlights the importance of benefits in attracting talent and fostering innovation, especially in a hybrid work environment. The reduction in benefits is seen as a response to changing work habits and economic pressures.
Layoffs
growth-negative
Meta lays off employees across multiple teams | TechCrunch
Meta recently conducted layoffs affecting multiple teams, including Reality Labs, Instagram, and WhatsApp, as part of a strategic reallocation of resources. The company confirmed these changes were made to align with long-term goals and location strategies. Some employees were offered different roles or severance packages, with more than a dozen employees notified via video calls. The layoffs are part of Metas ongoing efforts to rightsize the company following previous workforce reductions in 2022 and 2023. Notably, Threads, recruiting, and legal operations were not impacted by this reorganization. The layoffs reflect Metas continued adjustments after aggressive hiring during the pandemic.
Layoffs
growth-positive
Meta picks 10 Israeli AI startups for Tel Aviv accelerator program | CTech
Meta has launched AI Accelerator TLV, a new program in Israel aimed at supporting early-stage B2C AI startups. The initiative will provide ten selected startups with technical guidance, advanced computing resources, and access to Metas AI technologies, including Llama 3.1. The program will last three months and offer working space, mentoring, and training for founders and leadership teams. Masterclasses will be conducted by notable figures from Meta and other tech companies. The Israeli Innovation Authority will also present funding opportunities. The program aims to foster growth and development in AI startups by leveraging open-source solutions.
Partners
growth-negative
90 laid off in Israel as Meta trims metaverse program
In January, Meta Platforms Inc. laid off 90 development engineers in Israel, a move delayed due to the October 7 massacre. This decision follows Metas shift in focus from developing chips for the metaverse to prioritizing artificial intelligence. The internal chip development department was shut down, and contracts were signed with Qualcomm to develop the chips. The layoffs affected a team that joined Meta through its 2021 acquisition of Inomize. Meta continues to invest in Israel, employing hundreds in the country. The layoffs are part of broader streamlining efforts announced by Meta.
LayoffsPartners
growth-negative
Meta ends global AR chip development, shuts down Israeli operations | CTech
Meta, the parent company of Facebook, Instagram, and WhatsApp, is shutting down its global augmented reality (AR) chip development operations, including those in Israel. This decision is part of a strategic shift to redirect resources towards artificial intelligence (AI) development. The closure affects around 90 employees from the team in Israel, many of whom were part of the Netanya-based firm Inomize, acquired by Meta in 2021. The layoffs began in October of the previous year and were completed by January, with the head of the Israeli center, Ofer Shacham, leaving in August 2023. Meta will continue to employ a small team to manage relationships with external suppliers and maintain its investment in Israel.
LayoffsAcquired-by
growth-negative
הפרויקט השאפתני קוצץ — ומטא חיסלה את פעילות פיתוח השבבים בתל אביב
Meta has decided to shut down its chip development and hardware center in Tel Aviv, resulting in the termination of all its employees, approximately 90 engineers. The center was established three years ago with the ambitious goal of developing chips for Metas future augmented reality (AR) smart glasses. However, the project faced delays and difficulties, leading to the decision to close the center. This move reflects a strategic cutback by Meta, possibly due to the challenges faced in the development process.
Layoffs
Growth-Negative
Meta shuts down Israeli network pushing AI-generated propaganda in U.S. and Canada | CTech
Meta has removed a network of hundreds of Facebook and Instagram accounts that operated from Israel and launched an influence campaign targeting users in the U.S. and Canada, according to the companys quarterly threat report. The Israeli network included 510 Facebook accounts, 11 pages, one group, and 32 Instagram accounts. Meta also took down an Iranian network that was targeting users in Israel. The network operators used fake or stolen accounts, with many identified and neutralized by Metas automated systems. The operator of the network was identified as STOIC, a Tel Aviv-based company specializing in political marketing and business intelligence.
Customers
Federal judge rules against Meta in data scraping case
growth-negative
Meta fined for two unreported acquisitions in Israel
Meta has been fined NIS 25 million by the Israel Competition Authority for failing to report its acquisitions of Redkix and Servicefriend in 2018 and 2019. The regulator stated that a company with a monopolistic market share must inform it about any acquisition agreements and wait for its decision before proceeding. After negotiations, Meta agreed to pay the fine and pledged to report any future mergers as long as it continues to be defined as a monopoly in the field of social networks for private users.
Acquisition
Meta Israel cuts recruitment team from 90 to 3
growth-positive
תוכנית חדשה של מטא מלמדת קרנות ישראליות על השקעה...
Meta has launched the Meta Investors Program, a new initiative aimed at venture capital investors. The program, led by Nir Oren, VP of Customers at Meta Israel, is designed to provide investors with tools and knowledge, particularly in the B2C sector. The program is a response to the fact that many local funds still do not know how to handle the B2C sector. The investors participating in the new program are mostly those who have worked with the company before.
InvestmentPartners
growth-negative
Meta cuts Tel Aviv office space
Meta (formerly Facebook) will be leaving its offices in the Azrieli Sarona Tower in Tel Aviv in 2025 when the lease ends. The company will also reduce its space when it moves to the Landmark TLV Tower, subletting seven out of the twenty floors it leased. This represents a significant reduction in the space Meta intends to occupy. The decision to leave the Azrieli Tower was prompted by the approaching end date of the lease. Meta has recently announced layoffs of 10,000 employees globally, including in Israel. Azrieli Group will need to find replacement tenants for the twelve vacant floors in the tower.
ExpandLayoffs
growth-negative
Second wave of Meta layoffs to hit Israel next week | CTech
Tech giant Meta is implementing a second wave of layoffs in Israel, affecting employees from various fields including programmers and engineers. The total number of people being laid off is estimated to be many dozens. The layoffs will reach the core of the company and its development center, not just marketing, administration, and HR employees. Meta had previously announced plans to lay off 10,000 workers globally, and the number may not be final. The company employs about 900 workers in Israel.
Layoffs
growth-negative
Meta Plans Thousands More Layoffs as Soon as This Week
Meta Platforms Inc., the owner of Facebook and Instagram, is planning to cut thousands of employees in a fresh round of layoffs. The company aims to become a more efficient organization and has already reduced its workforce by 13% in November. This upcoming round of cuts will be in addition to the previous layoff of 11,000 workers, which was the companys first major layoff. Meta Platforms Inc. has been restructuring its organization, offering buyout packages to managers and eliminating nonessential teams. The impact of the article on the company is growth-negative.
Layoffs
growth-negative
Meta downsizing reaches Israel
Meta (Facebook) is reportedly laying off between 50 and 100 employees at its R&D center in Tel Aviv, Israel. The layoffs are part of a global downsizing effort, which will result in a 13% reduction in Metas workforce, affecting over 11,000 employees worldwide. The initial layoffs in Israel include recruitment staff, organizational development experts, salespeople, and liaison for external partners. Metas share price has fallen by over 70% this year, leading to a decrease in its market cap from $1 trillion to $255 billion. However, following the news of the layoffs, the share price has risen by more than 6%.
Layoffs
growth-negative
Meta to lay off over 50 in Israel
Facebook is planning to make layoffs in Israel, focusing on relatively new and junior employees at the development center, as well as people from the marketing and sales department. The layoffs are expected to affect over 50 employees, with the possibility of deeper cuts next year. Some employees have already left the company. Despite considering lease reconsideration in the US, Facebook has no plans to cancel its lease for 20 floors in the Landmark project in Tel Aviv. The companys workforce in Israel has shrunk by 2.5% since July. The article was published on November 7, 2022.
Layoffs
growth-positive
Hebrew U to open joint PhD program, research partnership with Meta AI
The Hebrew University of Jerusalem is partnering with Meta AI, a research laboratory controlled by Meta, Inc. (Facebooks parent company), to open a joint PhD program. The program will provide doctoral students with scholarships, mentors, and access to Metas facilities and computational infrastructure. The partnership also extends to HUJIs Yissum technology transfer company. The research conducted by the two bodies will be published to advance academia and technology. The collaboration aims to combine theoretical and practical experience for the students and highlights the significance of the partnership with Hebrew University. This collaboration follows a similar mentorship program launched by the University of Washington with Meta AI.
PartnersInvestment
growth-positive
Meta touts AI tool, developed partly in Israel, that translates spoken-only language
Meta has developed a speech-to-speech translation system powered by AI that can translate primarily oral languages without a widely used writing system. The system was built as part of Metas long-term effort to build language tools and machine translation systems for most of the worlds languages. The first language that the system can translate is Hokkien, a Taiwanese language that lacks a standard written form. Meta used a variety of methods, including speech-to-speech translations and speech-to-unit translations, to overcome the lack of a writing system for Hokkien. The translation technology will be shared for others to use, and Meta sees it as a step toward a future where simultaneous translation between languages is possible.
Customers
growth-positive
Meta names Guy Rosen chief information security officer CTech
Meta Platforms has appointed Guy Rosen as its first Chief Information Security Officer (CISO). Rosen, who has been with the company since 2013 when it acquired his startup Onavo, previously led the companys product safety and integrity efforts. In his new role, he will oversee safety and security risks faced by users, the company, and the industry. This appointment is seen as a step to elevate security work within Meta Platforms and strengthen leadership and governance on security issues. The previous Chief Security Officer, Alex Stamos, left in 2018. Since the acquisition of Onavo, its technology has been criticized and Facebook pulled Onavo Protect from the iOS App Store in 2018.
Management Changes
growth-positive
עסקת השנה: פייסבוק שוכרת 20 קומות בת"א תמורת 750 מיליון שקל
Facebook is set to rent 51,000 square meters of office space in the first of two towers being built in the Landmark project in the Sarona area of Tel Aviv. The project is jointly owned by real estate company Melisron, controlled by Leora Ofer, and EPI Assets, controlled by Big. Facebook plans to move its development employees in Israel to the new towers, while also maintaining its current locations in the Sarona Tower and Rothschild Boulevard. The offices will be rented in Tower A of the project, which is expected to be completed by the end of next year. The lease is for a period of seven years, with two options for extension, each for three years. The annual rent is estimated at NIS 100 million, and the contract is estimated at NIS 750 million.
Expand
growth-negative
פייסבוק סוגרת עוד מוצר שנוי במחלוקת שפותח בתל אביב
Meta, formerly known as Facebook, is closing its WiFi network operations that were marketed in developing countries. The project was managed from Israel and originated from products promoted in the company following the acquisition of an Israeli company named Snaptu. Despite the product closure, due to a shortage of quality employees, Meta will not lay off but integrate the employees into other units. The product that is closing, Express WiFi, connected neglected areas to wireless internet through collaborations with internet providers, equipment manufacturers, and local marketers funded by Meta.
Layoffs
growth-positive
Israeli startups prepare to play major role in building metaverse
The article discusses the development of the metaverse and the involvement of various companies, including Facebook (now Meta). The metaverse is a virtual world where people can meet, work, and play using virtual reality, augmented reality, and artificial intelligence technologies. The Glimpse Group, a publicly listed company with subsidiaries working on virtual tools and software, has partnered with Israeli startup D-ID to bring the metaverse to life. D-ID specializes in video reenactment technology using AI and deep learning. The partnership aims to create realistic digital personas and immersive experiences within the metaverse. The article highlights the need for privacy regulations and responsible use of AI in the synthetic media landscape. Facebook/Meta is mentioned as a major player in the metaverse, but the success of the concept depends on the involvement of other companies as well. D-ID is backed by Pitango Ventures, Maverick Ventures, and Y Combinator.
PartnersExpand
growth-positive
Meta joins forces with Israel's yellowHEAD to launch Meta Startup Hub
Israeli digital marketing agency yellowHEAD has announced a collaboration with Meta (formerly Facebook) to launch the Meta Startup Hub. The collaboration aims to provide professional support to startups in various sectors, including Commerce, Digital Health, and Fintech. The Startup Hub will focus on the development and implementation of digital marketing activities, helping companies build marketing strategies and implement them on social media channels. The partnership is seen as unique, as Meta and yellowHEAD can provide a one-stop-shop for startups needs. The collaboration aligns with Metas new vision of the metaverse, and they expect more companies to invest in AR and align with the new industry standards.
PartnersExpand
growth-positive
Meta to partner up with Israeli firm for 'metaverse' chips
Meta, formerly known as Facebook, has entered into a partnership with Israeli R&D company Inomize to develop advanced chips for its future virtual reality technology, the metaverse. The partnership will involve 100 of Inomizes best employees working on cutting-edge VR and AR technologies at Metas Reality Labs in Tel Aviv. This collaboration is seen as a strategic move to stay at the forefront of technological advancements in the field of chips. Meta CEO Mark Zuckerberg and senior engineer Dr. Offer Shaham have expressed strong support for the initiative, highlighting the metaverse as the next major evolution of the internet.
Partners
growth-positive
פרסום ראשון: מטא תפתח שבבים למטאברס בישראל
Meta, formerly known as Facebook, is planning to hire 100 employees from Israeli company Inomize to develop chips for its metaverse technologies. The employees will join Metas Reality Labs in Tel Aviv and work on augmented reality (AR) and virtual reality (VR) technologies, which are fundamental to the metaverse. The Inomize team will support the development of these products in various aspects, from transistors and architecture to firmware and algorithms. The Reality Labs division of Meta has about 10,000 employees and is responsible for Oculus Quest 2 VR glasses and the companys future AR glasses.
AcquisitionExpand
growth-positive
פייסבוק החלה בתוכנית גיוס עובדים שאפתנית באירופה - וגם בתל אביב
Facebook announces plans to recruit 10,000 employees in the European Union and continues to recruit for 250 open positions in its research and development center in Tel Aviv. The company aims to create new employment opportunities and collaborate with European governments to identify suitable markets and quality workforce. Facebook also introduced Horizon Workrooms, virtual reality workspaces, as part of its vision for the Metaverse. The workrooms allow people to have virtual meetings and work together. The company envisions a future where people can have richer virtual experiences and closer personal communication.
Expand
growth-negative
Israeli Team Leads Facebook Initiative To Help World Access Reliable Internet Faster
Facebooks R&D center in Israel introduced innovative technologies and upgrades to improve network deployment processes. The companys initiatives include Express Wi-Fi, a platform that partners with mobile network operators to provide affordable internet access. Facebook is also involved in subsea cable projects, including the 2Africa cable system connecting Africa, Europe, and Asia. They also discussed Terragraph, a wireless technology for high-speed internet, and Bombyx, a robot for fiber deployment. The article mentions a recent global outage experienced by Facebook, as well as the Wall Street Journal series and whistleblower allegations. The impact on the company is growth-negative due to the negative publicity.
CustomersPartners
growth-positive
Facebook Israel: "The market realized how important our products are" during Covid-19
The article discusses how Facebook responded to the COVID-19 pandemic, highlighting the positive impact on the companys employees and market perception. Facebook provided support to its employees by sending work equipment to their homes and adapting the onboarding process to a virtual format. The companys products, such as Instagram and WhatsApp, played a crucial role in connecting people during the pandemic. The HR leader, Tahg Adler, mentioned that the care provided by the company and the relevance of its products enhanced its attraction and brand affiliation in the talent market. However, maintaining team culture in a remote work environment posed challenges. Facebook is actively hiring and has adapted its recruitment process to the virtual environment. The company may continue some virtual practices even after the pandemic.
Customers
growth-negative
Israel said seeking to fine Facebook hundreds of millions over merger laws
The Israel Competition Authority is investigating Facebook for failing to adequately report its acquisitions in Israel, which could result in a fine of hundreds of millions of shekels. The authority is also looking into whether other tech giants like Google have similarly failed to fulfill their legal obligations. Foreign companies are required to report acquisitions to Israeli authorities if they have previously purchased at least 25 percent of an Israeli company. Facebook has acquired six Israeli startups and companies since 2011. This development comes after the US filed antitrust lawsuits against Facebook, seeking to force the company to sell off Instagram and WhatsApp.
Acquisition
growth-positive
https://www.jpost.com/israel-news/facebook-israel-announces-new-instagram-lite-app-with-cupcakes-646304
Facebook Israel has announced the launch of Instagram Lite, a lightweight version of the popular social media app. The app is designed to operate on low-memory phones, making it accessible to users in developing countries with limited resources. Instagram Lite only takes up 2 MB of memory, allowing users to access the app even with slow internet connections. The development of Instagram Lite is part of Facebooks efforts to expand its reach and provide a better user experience for individuals who have limited access to technology. The app will offer the same content as the regular Instagram app, including topics like gay rights and Black Lives Matter. Facebook is also exploring monetization options for Instagram Lite, such as introducing a virtual wallet for online purchases in developing markets. The Facebook Israel office, where the app was developed, is the second largest Facebook center outside the US.
CustomersExpand
growth-positive
Israeli programmer reveals uphill battle to launch Facebook Shops remotely
Facebooks Israel campus played a crucial role in developing the companys new platform, Shops, which makes it easier for businesses to set up digital storefronts. The Tel Aviv-based team worked remotely with the London office to accomplish their goal. The team in Israel focused on building a computer vision model and a natural language processing model to enhance the platforms features. Facebook Shops aims to provide relief to businesses affected by COVID-19 and has already generated over 200 billion euros for businesses in the European Union. The platform has evolved from a beta version to a worldwide release, and Facebook has also expanded Live Shopping on Instagram and introduced new features to Live Shopping on Facebook.
CustomersPartners
growth-positive
Work from home? Facebook expanding Tel Aviv office space despite Covid-19
Facebook Israel has signed a deal to rent two additional floors in the Azrieli Sarona Tower in Tel Aviv, expanding its office space. The two floors were previously occupied by Magic Leap, an augmented reality startup that recently laid off a significant amount of its staff. The deal is estimated to be worth NIS 750,000 a month and NIS 45 million over five years. Facebooks employees are currently working from home and there is no set date for their return to the offices. The expansion is seen as a positive growth move for Facebook Israel.
Expand
growth-positive
Israeli Coders Lead Development, Security of Facebook's Novi Digital Wallet
Facebooks digital currency project, led by its Tel Aviv team, has announced a rebranding of its digital wallet from Calibra to Novi. The team continues to work on developing the main components of the wallet, including user security, with plans to expand the team. Novi remains a Facebook subsidiary, with the wallet originally set to be launched and integrated in WhatsApp and Messenger later this year. The project has faced many regulatory hurdles since its announcement last year. The Libra Association recently updated its white paper, shifting away from its initial plan of building a global stablecoin tied to a basket of fiat currencies and securities.
Management ChangesExpand
growth-positive
https://www.jpost.com/Jpost-Tech/How-Israel-and-Facebook-are-working-together-to-connect-the-world-608217
Facebook Lite, a low-bandwidth version of Facebook designed for low-speed connections and low-spec phones, is making waves in emerging markets. The app functions on 2G networks, which are still popular in many developing economies. It addresses the issue of expensive data in these markets and provides a better download experience in low connectivity areas. Facebook Lite was developed in Israel, known as the Start-Up Nation, where the ecosystem and culture allow larger companies like Facebook to incorporate start-ups and their teams. Israel is a world leader in technology innovation.
Customers
growth-positive
Facebook aims to give Israeli startups a leg up at The Playground
Facebook COO Sheryl Sandberg inaugurates The Playground, a new physical space for startups, communities, nonprofits, and businesses in Facebook Israel. The Playground aims to bring together entrepreneurs, businesses, NGOs, and communities, and is expected to reach 15,000 people per year with programs, trainings, and mentoring. It also serves as the new address for 13 consumer startups in Facebook Israels Startup Growth Program. Sandbergs visit to Israel also included meetings with Lean In, Israeli President Reuven Rivlin, and a donation to United Hatzalah.
Customers
growth-positive
Facebook has acquired Servicefriend, which builds 'hybrid' chatbots, for Calibra customer service
Facebook has acquired Servicefriend, a startup that built bots for customer service teams. The acquisition will likely contribute to the development of a bot network for the customer service layer of Facebooks Calibra digital wallet. The goal is to provide accessible and reliable customer service for users of Calibras financial services. Servicefriend has previously worked with Facebook, building hybrid bots for Messenger. Facebooks previous attempts at implementing bots have been problematic, but the focus now is on building services that complement human teams. The success of Calibras customer service will impact Facebooks credibility and relationships with partners and regulators.
Partners
growth-negative
Israeli Insurance Company Sues Facebook for Using the Name Libra
Libra Insurance, an Israel-based online insurer, has filed a NIS 5 million lawsuit against Facebook over the name of its new cryptocurrency, Libra. The company is demanding monetary compensation and that Facebook stops using the Libra brand in Israel to avoid misleading consumers. Libra Insurance claims to own all the rights to the Libra trademark in Israel and argues that Facebooks use of the name would violate its registered trademark. Facebook has declined to comment on the lawsuit.
PartnersCustomers
growth-positive
https://www.jpost.com/Jpost-Tech/Business-and-Innovation/Facebook-launches-Tel-Aviv-Playground-to-support-local-innovators-598611
Facebook Chief Operating Officer Sheryl Sandberg inaugurated the social media giant’s “Playground” in central Tel Aviv on Wednesday, establishing a new platform for the local business and start-up community. The Playground aims to serve as a bridge between Israeli start-ups and global customers, between traditional businesses and innovators, and between the hi-tech ecosystem and underrepresented groups in Israeli society. The new space will also host events for the wider business community and offer professional tracks for CEOs, CTOs, vice presidents of product, and vice presidents of marketing. Facebook plans to train 15,000 people annually and help more businesses replicate the success of leading Israeli start-ups. Sandberg also emphasized Facebooks efforts to cut down fake news and ensure greater transparency of political advertising.
CustomersPartnersInvestmentExpand
growth-positive
Companies Must Invest in Research Unrelated to Their Product, Says Facebook Exec
Facebooks director of artificial intelligence research, Antoine Bordes, discusses the companys research efforts in robotics and AI multilinguality. Bordes emphasizes the importance of investing in research beyond a companys core products to explore new opportunities and challenges. Facebook aims to be prepared as an early adopter in emerging fields. The company is focused on developing software that can learn without pre-tagged information and is exploring intuitive physics to better understand how machines learn. Bordes also suggests that teaching machines how to create deepfakes can help in identifying and combating them. In Israel, Facebooks local AI team is working on solutions for creativity, including a universal musical translator. The research is open-source, potentially benefiting future startups.
InvestmentExpand
growth-negative
Facebook Israel's R&D Director Relocates to Facebook's California HQ
Joey Simhon, the director of Facebook’s research and development center in Israel, is relocating to the company’s headquarters in Menlo Park, California. Simhon was appointed to a new management position on Facebook’s product, safety, and integrity team.
Management Changes
growth-positive
If in 50 Years Libra Will Account for 5% of Global Transactions, it Will Be a Rousing Success, Says Facebook VP
Facebook, along with other corporations, released a white paper for its new cryptocurrency, Libra. The independent Libra Association aims to reach millions of users worldwide and make payment services more accessible. Facebook also announced the development of a cryptocurrency wallet called Calibra. The wallet will be available as an independent app and as a feature on Facebooks messaging apps. Libras launch in 2020 could have a significant impact on the global economy and establish Facebook and its partners as key influencers in the financial system.
CustomersPartners
growth-positive
Facebook Sets Up AI Team in Tel Aviv
Facebook has set up a new artificial intelligence team called Data.AI in its Tel Aviv research and development center. The 10-person team will focus on machine learning algorithms to improve the companys internal interface and create new data analysis tools. The team aims to make Facebooks infrastructure smarter and capable of learning from previous experience to help engineers solve problems, predict future events, and access relevant data more quickly. This move indicates Facebooks commitment to advancing its AI capabilities and leveraging machine learning for enhanced data analysis.
Expand
growth-positive
Facebook sets up blockchain R&D team in Tel Aviv
Facebook Israel has set up a blockchain team and is hiring a product manager for the blockchain sector. There are reports that Facebook plans to issue its own cryptocurrency in the next year. The cryptocurrency would allow users to send money to their contacts via Whatsapp. Facebook has over 50 engineers working on the project and has launched a division for initiatives in the blockchain sector. David Marcus, a former president of PayPal, has been appointed to head the division.
PartnersInvestment
growth-negative
Apple removed Facebook's Onavo from the App Store for gathering app data
Apple has deemed Facebook-owned app Onavo in violation of its App Store policies and will be removing it. Onavo, which Facebook bought in 2013, functions as a VPN for regular consumers but also collects app usage data for Facebook. The app had been downloaded over 33 million times before being removed from Apples App Store. It is still available on Googles app store.
Customers
growth-positive
Facebook-owned Onavo quietly launches Bolt App Lock, a data-tracking app that locks other apps
Onavo, a data-security app maker acquired by Facebook in 2013, has launched a new app called Bolt App Lock. The app allows users to lock down any app on their Android device using a PIN code, pattern, or fingerprint. Onavos primary interest, with the support of Facebook, is to monitor mobile activity and learn about new apps that could be taking attention away from Facebooks social network. The app collects information about users mobile devices and installed apps, which is then shared with Facebook. Onavos new app, Bolt App Lock, could help expand its user base and provide Facebook with more access to mobile user data. The app was launched on March 5, 2018, and is available as a free download on Google Play.
Customers
growth-positive
Facebook launches Marketplace in Israel
Facebook has launched Marketplace, an online arena for buying and selling products, in Israel. The marketplace will be accessible in Hebrew and Arabic and will gradually roll out over the coming weeks. Marketplace operates in 51 countries and has over 550 million active users. Sellers can list products with descriptions and prices, and buyers can find products using various filters. Transactions are conducted through Facebook Messenger. Facebook has set rules for the types of products that can be sold on Marketplace and violations can be reported. Entry to Marketplace is restricted to users over 18. The launch of Marketplace follows the formation of many local selling groups on Facebook.
Customers
growth-positive
Facebook-Backed Accelerator Offers A Hand To The Mature Entrepreneur
The Future accelerator and investment program, in collaboration with private investors and Facebook Israel, is targeting mature entrepreneurs with 20 years of professional experience. The aim is to help these older aspiring entrepreneurs overcome marketing and development challenges in the era of social media. The program will include workshops and personal mentors from industry experts. The goal is to expand the circle of older entrepreneurs and provide them with the tools to succeed.
PartnersInvestment
growth-positive
Facebook Israel team led development of Lite app
Facebook Lite, a lightweight version of the regular Facebook app, has doubled its number of users in less than a year and now serves more than 200 million monthly active users globally. The app is popular in many countries and was developed for users in areas with slow internet connections or low-end devices. Facebook Lite uses less data, installs fast, loads quickly, and works on all types of Androids. The companys engineering office in Israel has led the development of the app. Facebook also announced the launch of the app in four additional countries and plans for further expansion.
Customers
growth-positive
Joey Simhon to head Facebook Israel R&D center
Joey Simhon has been appointed as the manager of Facebooks Israeli R&D center, replacing Roi Tiger. Simhon is responsible for the team developing Facebook Lite, a special version of Facebook for users in developing countries. The segment of users for Facebook Lite is growing, with over 100 million people currently using it. Facebook acquired Onavo in 2013 for $150 million, which formed the basis of its Israel R&D center. Tiger will be moving to a managerial position at Facebook headquarters in Menlo Park, California. Simhon expressed his excitement about the new role and the opportunity to continue the offices growth. The article also mentions that Facebook held a hackathon in support of Gay Pride Week.
Management Changes
growth-positive
The Israeli bringing Facebook next billion users
Facebooks acquisition of startup Onavo in Israel marked a change in direction for the company. Instead of moving the acquired companys management and development team to its headquarters, Facebook decided to open a development center in Israel. The goal of this acquisition was to connect the next billion users to Facebook and provide free internet access in developing countries through the Internet.org project. Facebook is focused on connecting more people, not for economic reasons, but to make a positive impact in the world. The company is also working on providing internet connectivity in remote places, including using a satellite made by Israel Aerospace Industries. The acquisition of Onavo has also led to the creation of new startups in Israel.
AcquisitionExpand
growth-positive
Office Tour: Facebook - Tel Aviv Offices
Setter Architects has designed the Israeli offices of Facebook, creating a functional and collaborative workspace that incorporates elements from the local urban environment. The design emphasizes flexibility, spontaneity, and creativity, with open and dynamic spaces. The office also features recycled materials and architectural elements that provide a local urban feel. The design includes a vertical green wall, vintage wood panels reconstructed into a library, and a stairwell with custom artwork. The goal of the design is to serve the personnel and provide diverse seating and working areas. The article does not mention any specific impact on the company.
Partners
growth-positive
Facebook expanding Israel office
Facebook is planning to expand its workforce in Israel by hiring 30 more development center employees and 10 more marketing personnel. The company has acquired two Israeli startups in the past four years, with Onavo becoming the cornerstone of Facebooks offices in Israel. Facebooks business in Israel is managed from four rented floors in a building in Tel Aviv. The company also plans to establish GYM, a special operation aimed at training relevant parties in the market in the use of Facebooks tools and platforms. Facebooks Israeli team is involved in projects such as internet.org and Safety Check.
Expand
Meta Team
Employee Info
| Employees (range) | 500+ |
| Exact count | 1100 |
| Team members | 3 |
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Admin Info
| Confidence | 71/100 |
| Missing | product stage, sector, business model, funding rounds, markets, not claimed |
| BI Verification | Yanina Wainscheinker |
| Crunchbase | |
| Last updater | Maor Perlov |
| Updater email | maor.perlov@sncentral.org |
| Last update | 2023-07-17T00:00:00.000Z |
| Created | 2016-03-30T00:00:00.000Z |