Feature Forward News
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Feature Forward Releases Its Header Bidding Solution for Publishers
Feature Forward, a programmatic advertising company, has announced the launch of their header bidding technology code, which allows publishers to access their large-scale demand and increase monetization. The code is based on proprietary technology and offers a better user experience. Feature Forward has recently onboarded new partners and experienced double-digit growth in the U.S., and they plan to use these partnerships to further enhance their digital advertising capabilities. The company, founded in 2008, is a technological leader in the programmatic advertising space and is focused on providing programmatic tools for efficient video advertising across multiple channels.
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Programmatic Tech Company Feature Forward Launches New Exchange: FeFoX
Feature Forward, a leading programmatic tech company, has announced the release of a new open RTB exchange called FeFoX. This new platform promises premium inventory reach, improved efficiency, and a built-in quality assurance mechanism for programmatic advertisers. FeFoX uses automated decisioning and a smart QPS throttling mechanism to reduce infrastructure costs and improve connectivity. The platform offers transparency tools, fraud detection, and viewability for RTB buyers. It also provides access to global inventory and features automated lookalike targeting. Feature Forward is a tech leader in programmatic advertising and has been providing algorithmic solutions for clients since 2008. The company is based in Tel Aviv and New York.
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