Fetcherr Overview
Fetcherr was founded in 2019 by a team of experts in deep learning, algo-trading, and e-commerce with a vision to revolutionize how businesses operate. Our core innovation is the Large Market Model (LMM), an advanced AI engine that generates real-time market insights and seamlessly executes critical business decisions. Central to our philosophy is a transparent, data privacy-centric approach. With its "glass-box" methodology, the LMM provides explainable insights for predictive pricing, inventory management, and resource optimization, all while operating exclusively on market-level data—never personal information. Our secure, cloud-based solution integrates easily with existing infrastructure, positioning any enterprise to automate operations, maximize growth, and lead in an ever-evolving market with complete confidence and compliance
Cumulative Funding Raised Over Time ($)
$12.5MApr 2023
$13.9MAug 2019
$16.2MAug 2020
$106.2MJun 2024
$116.2MMay 2022
$158.2MSep 2025
Latest News
Fetcherr Raises $42M in Series C Funding
growth-positive
Fetcherr nets $90 million for GenAI pricing engine | CTech
Israeli startup Fetcherr, which has developed an AI-driven pricing, inventory, and publishing engine, has raised $90 million in a Series B funding round. The round was led by Battery Ventures and included participation from all existing investors. Fetcherrs technology, which aims to disrupt traditional revenue systems, is initially targeting the airline industry. The company has recently announced partnerships with Viva Aerobus and WestJet, adding to existing partners such as Virgin Atlantic, Royal Air Maroc, and Azul Airlines. Fetcherr plans to expand its capabilities into other markets in 2025.
InvestmentPartnersExpand
growth-positive
Fetcherr appoints former J.P. Morgan Chase executive as President and GM of New Markets | CTech
Fetcherr, an AI pricing, inventory and publishing engine, has appointed Ziv Gafni as President and General Manager of New Markets. Gafni has previously worked at J.P. Morgan Chase and Bank Hapoalim. Fetcherrs technology allows airlines to access granular high-frequency pricing, inventory management, and publishing capabilities. The company recently onboarded two new airlines, Virgin Atlantic and Royal Air Maroc, and completed a $12.5 million Pre-Series B funding round.
Management ChangesCustomersInvestmentExpand
Growth-Positive
Virgin Atlantic deploys Fetcherr’s AI-driven pricing systems
The article discusses the journey of Scooter Braun, a successful music executive. It highlights his early days as a college dropout and party promoter in Atlanta, his time as manager of Justin Bieber and Asher Roth, his role in acquiring Big Machine Records, and eventually selling his own company for $1 billion.
Acquired-byAcquisition
growth-positive
Virgin Atlantic Partners With Fetcherr To Implement Generative Pricing Engine (GPE)
Virgin Atlantic has partnered with Fetcherr to implement its Generative Pricing Engine (GPE), an AI-native algorithmic pricing optimization solution. This partnership makes Virgin Atlantic the first airline to use Fetcherrs fully automated generative AI pricing technology. The GPE scans the entire network 24/7, optimizes and justifies pricing recommendations to generate hidden or lost revenue, saves manpower by publishing fares in real-time to all distribution channels, and accurately predicts demand and inventory in all markets. This technology will help Virgin Atlantic offer competitive pricing for customers and support revenue generation.
PartnersCustomers
| Sector | Business Software |
Funding
| Total funding | $158.2M |
| Last funding | $42M |
| Stage | C |
| Rounds | 6 |
| Investors | 4 |
Team Members
4
Employees: 51-200
Web & Social Links
| Website | www.fetcherr.io |
| Careers | Careers page |
Locations
Ha-Gavish St 4, Netanya, Israel
Photos & Videos
3 item(s)
Fetcherr Business
Business models
B2B
Product stage
Released
Employees
51-200
Sector
Business SoftwareIT, R&D & Data SolutionsIT & Network ManagementData Analysis & Decision SupportSales & Marketing Solutionse-Commerce ToolsTarget Customer
Financial ServicesFinancial ProductsCommodityInsuranceTravel & TourismTravelTravel AgenciesAirlinesEnterprise & Professional ServicesEnterprisesMarketing & SalesMedia & EntertainmentFashionSportsEventsCommerce & RetailTransportation & LogisticsTransportation InfrastructureCore Technology
Artificial IntelligenceDeep LearningMachine LearningGenerative AIChatbotsTags (23)
management-solutionsenterprise-solutionspricinglegacy-softwareonline-shoppingcompetitive-intelligencemachine-learningsaascargocloudentertainmentbig-databusiness-intelligenceweb-platformairlinesenterprisesecommerceenterprise-softwarecargo-managementdecision-supportdata-analyticsartificial-intelligenceprice-comparisonGeographic Markets
AfricaEuropeSouth AmericaAsiaMiddle AfricaGlobalNorth AmericaFetcherr Financials
$158.2M
Total funding
Undisclosed
Capital raised
$42M
Last funding
C
Funding stage
6
Total rounds
4
Investors
Cumulative Funding Raised Over Time ($)
$12.5MApr 2023
$13.9MAug 2019
$16.2MAug 2020
$106.2MJun 2024
$116.2MMay 2022
$158.2MSep 2025
Private Equity Funding
C Round
Sep 2025
$42M
Salesforce Ventures (Lead)
,
Left Lane Capital, Battery Ventures, M-Fund Club
B Round
Jun 2024
$90M
Battery Ventures (Lead)
SAFE
Apr 2023
$12.5M
M-Fund Club, Left Lane Capital
A Round
May 2022
$10M
Seed
Aug 2020
$2.3M
Pre-Seed
Aug 2019
$1.4M
Fetcherr Lifecycle
Cumulative Funding Raised Over Time
$12.5MApr 2023
$13.9MAug 2019
$16.2MAug 2020
$106.2MJun 2024
$116.2MMay 2022
$158.2MSep 2025
All Events
C Round
Sep 2025
$42M
Salesforce Ventures (Lead)
,
Left Lane Capital, Battery Ventures, M-Fund Club
B Round
Jun 2024
$90M
Battery Ventures (Lead)
SAFE
Apr 2023
$12.5M
M-Fund Club, Left Lane Capital
A Round
May 2022
$10M
Seed
Aug 2020
$2.3M
Pre-Seed
Aug 2019
$1.4M
Fetcherr News
16 articlesFetcherr Raises $42M in Series C Funding
growth-positive
Fetcherr nets $90 million for GenAI pricing engine | CTech
Israeli startup Fetcherr, which has developed an AI-driven pricing, inventory, and publishing engine, has raised $90 million in a Series B funding round. The round was led by Battery Ventures and included participation from all existing investors. Fetcherrs technology, which aims to disrupt traditional revenue systems, is initially targeting the airline industry. The company has recently announced partnerships with Viva Aerobus and WestJet, adding to existing partners such as Virgin Atlantic, Royal Air Maroc, and Azul Airlines. Fetcherr plans to expand its capabilities into other markets in 2025.
InvestmentPartnersExpand
growth-positive
Fetcherr appoints former J.P. Morgan Chase executive as President and GM of New Markets | CTech
Fetcherr, an AI pricing, inventory and publishing engine, has appointed Ziv Gafni as President and General Manager of New Markets. Gafni has previously worked at J.P. Morgan Chase and Bank Hapoalim. Fetcherrs technology allows airlines to access granular high-frequency pricing, inventory management, and publishing capabilities. The company recently onboarded two new airlines, Virgin Atlantic and Royal Air Maroc, and completed a $12.5 million Pre-Series B funding round.
Management ChangesCustomersInvestmentExpand
Growth-Positive
Virgin Atlantic deploys Fetcherr’s AI-driven pricing systems
The article discusses the journey of Scooter Braun, a successful music executive. It highlights his early days as a college dropout and party promoter in Atlanta, his time as manager of Justin Bieber and Asher Roth, his role in acquiring Big Machine Records, and eventually selling his own company for $1 billion.
Acquired-byAcquisition
growth-positive
Virgin Atlantic Partners With Fetcherr To Implement Generative Pricing Engine (GPE)
Virgin Atlantic has partnered with Fetcherr to implement its Generative Pricing Engine (GPE), an AI-native algorithmic pricing optimization solution. This partnership makes Virgin Atlantic the first airline to use Fetcherrs fully automated generative AI pricing technology. The GPE scans the entire network 24/7, optimizes and justifies pricing recommendations to generate hidden or lost revenue, saves manpower by publishing fares in real-time to all distribution channels, and accurately predicts demand and inventory in all markets. This technology will help Virgin Atlantic offer competitive pricing for customers and support revenue generation.
PartnersCustomers
Growth-Positive
The Evolution of Airline Revenue Management: The Impact of Emerging Technologies | Travel Tech | OAG
The airline industry is undergoing a significant technology transition, with a focus on revenue management. Airlines are moving towards more flexible, real-time, cloud-native solutions to maximize profits. The future of revenue management in the airline industry will be shaped by AI-related technologies that allow airlines to capture and analyze big data in real-time and automate pricing decisions. This process is often referred to as continuous pricing. Several airlines have already invested heavily in the development of sophisticated AI-driven systems that better forecast demand and manage inventory and pricing. However, the implementation of new technologies can be complex and requires a significant long-term investment.
InvestmentCustomersPartners
growth-positive
Fetcherr raises $12.5 million to help airlines increase revenue with AI-powered pricing system | CTech
Fetcherr, an Israeli Algo Trading-based startup, has raised $12.5 million in a Pre-Series B investment round led by M-Fund and with participation from Left Lane Capital. The company has developed an AI-powered pricing system using reinforcement AI models to increase airline revenue. The funding will be used to onboard additional airline partners, open a North American headquarters, and expand into other global markets. Fetcherr aims to disrupt traditional, rule-based revenue systems through deep learning methodologies, starting with the airline industry. The investment comes at a time when the aviation industry is facing challenges due to the global quarantine and the collapse of legacy revenue management systems. M-Fund has been supporting Fetcherrs growth with previous investments and sees the opportunity to solve the industrys broken infrastructure with Fetcherrs dynamic real-time pricing system.
InvestmentExpand
growth-positive
Fetcherr partners with Azul Airlines to pilot pricing optimization system | PhocusWire
Israeli startup Fetcherr has partnered with Brazilian airline Azul Airlines to pilot Fetcherr’s demand prediction and algorithm pricing technology. Azul Airlines is the first to trial Fetcherr’s platform, which uses AI and deep learning to predict demand and provide pricing recommendations. The partnership aims to transition legacy airline infrastructure to a new retailing cloud-based environment. Azul Airlines has already witnessed improved revenue performance and optimized workflows since incorporating Fetcherr’s pricing optimization system.
Partners
AI Takeover : Disruption in the sky
growth-positive
Michal Wachterman joins Fetcherr as Director of U.S. Operations
Michal Wachterman, former Director of the United Airlines IT Department, is joining pricing-intelligence startup Fetcherr Ltd to manage the companys operations in the United States. This appointment is part of Fetcherrs extensive business development system and its aim to expand in the US market. Fetcherr uses an artificial intelligence algorithm to provide insights on future sales. The company has recently added senior executives, including former British Airways CEO and Chairman Alex Cruz, to help with its growth. Fetcherr has developed a system for forecasting demand and continuous pricing in the aviation and tourism field. It currently works with two leading airline companies and is in negotiations with international companies in the cargo, hotels, and car rental sectors. Fetcherr is based in Netanya, Israel and has raised $4.5 million.
Expand
growth-positive
המנכ"ל היוצא של בריטיש איירוויז מצטרף לסטארט-אפ Fetcherr
Former CEO of British Airways, Alex Cruz, has joined the Israeli startup Fetcherr as a director and expert advisor. Fetcherr has developed an AI-based model that predicts demand and continuously prices flight tickets. Cruz will be responsible for opening new markets, creating partnerships with other airlines, and upgrading services. Fetcherrs system analyzes big data from various sources and platforms to determine pricing based on market data. The company has raised $5 million and currently works with two leading airlines. Cruzs appointment is seen as a vote of confidence in Fetcherrs system and its potential to bring significant change to the global airline industry.
Partners
growth-positive
המיזם שרוצה לשנות את מודל רכישת כרטיסי הטיסה
Fetcherr, an Israeli start-up founded in 2018, has developed a system that uses artificial intelligence and machine learning to predict the optimal pricing for airline tickets and hotel rooms. The system takes into account hundreds of factors, many of which are not directly related to the aviation or tourism industry, such as real estate prices. An airline company has already piloted the system before the coronavirus pandemic and even made an acquisition offer, which Fetcherr declined. The company is also in negotiations with a global car rental company and a credit card company.
CustomersPartners
growth-positive
Coronavirus awakens ailing travel sector to need for technology cures
The article discusses how Israeli travel tech startups are innovating to adapt to the new normal in the travel industry due to the COVID-19 pandemic. Companies like Binah.ai, Refundit, Nobio, Wishbox, and Fetcherr are developing solutions to ensure hygiene, health, and social distancing in the travel industry. Binah.ai has developed an application that uses a smartphone camera to measure vital signs at medical-grade precision. Refundits app is used by tourists to get the value-added tax they paid refunded. Nobio has developed a spray that disinfects surfaces and keeps them that way for an extended period. Wishbox has developed an online platform for hotel check-in, room upgrades, and service. Fetcherrs algorithm helps airlines and hotels with pricing.
InvestmentCustomersExpand
growth-positive
Startup aims to predict cost of post-pandemic plane fares
Israeli startup Fetcherr claims to have developed an artificial intelligence tool that can predict prices up to a year in advance with 90% accuracy. The tool considers hundreds of data sources and can even account for unexpected events like a global pandemic. Fetcherr is currently working with an unspecified airline in Asia and has demonstrated that its system could have added 2% to the airlines revenue in 2019. The companys goal is to build a downloadable AI toolkit that provides transparency into its insights. Fetcherr has raised a total of $1.4 million and employs 15 people.
Customers
תרסיס שיניים יחטא את הידית במטוס: כך תשנה הקורונה את הטכנולוגיה בשוק התעופה והתיירות
growth-positive
From underwear to airline tickets, Israeli startup Fetcherr harnesses AI to predict prices
Israeli startup Fetcherr claims its artificial intelligence algorithm can predict prices with 90% accuracy up to a year in advance. The company uses deep price neural network (DPNN) technology to gather and analyze data points from various industries. Fetcherr completed a $1.2 million seed round and is securing pilots with major companies in the hotel and car rental fields.
CustomersInvestmentPartners
Fetcherr Team
Employee Info
| Employees (range) | 51-200 |
| Exact count | 167 |
| Team members | 4 |
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Fetcherr Internal
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Admin Info
| Confidence | 98/100 |
| Missing | markets |
| BI Verification | Yotam Maman |
| Registrar ID | 516005956 |
| Crunchbase | fetcherr |
| Creator | Jenny Sotnik-Talisman |
| Creator email | genys30@yahoo.com |
| Last updater | Jenny Sotnik-Talisman |
| Updater email | jenny.sotnik@sncentral.org |
| Last update | 2023-06-21T00:00:00.000Z |
| Created | 2019-04-03T00:00:00.000Z |
| Claimed | Yes |