Forter Overview
Forter has developed a fully automated fraud-prevention platform that avoids a cumbersome verification process for customers. The companys triple-layered technology observes models and anomalies in online user behavior, learning from every transaction to distinguish between authenticity and fraud in order to produce an immediate approve/decline decision. The company was named a cool vendor in Cool Vendors in UEBA, Fraud Detection, and User Authentication, 2016 by the Gartner Research Group. In addition, the company was on the Forbes Fintech 50 list of 2018 and was named one of Fast Companys Top 10 Most Innovative Companies for 2018.
Cumulative Funding Raised Over Time ($)
$32.0MApr 2016
$32.0MJan 2022
$35.0MMar 2014
$335.0MMay 2021
$350.0MNov 2014
$475.0MNov 2020
$525.0MSep 2018
Latest News
growth-positive
Forter Achieves AWS Advanced Technology Partner Status, Revolutionizing Digital Commerce Fraud Prevention
Forter, a platform specializing in digital commerce fraud prevention, has been recognized as an AWS Advanced Technology Partner. This partnership boosts Forters visibility in the AWS Marketplace and integrates it into the Independent Software Vendor (ISV) Accelerate Program, making it easier for enterprises to adopt its fraud prevention solutions. Forters CEO, Michael Reitblat, highlighted the partnerships role in expanding global reach and providing essential identity intelligence to major enterprises. The company has processed over $200 billion in online commerce transactions and protected over 750 million consumers worldwide. Brands such as Pacsun, ASICS, ASOS, Priceline, and FarFetch have already benefited from Forters solutions.
Partners
growth-positive
Forter Announces Next Generation Solution to Block Policy Abuse from Checkout to Post-Purchase
Forter, a digital commerce trust platform, has launched its next-generation Abuse Prevention solution. The solution allows merchants to identify and block abuse through custom, self-service policies and simulations. The company has expanded its Abuse Prevention solution to include Policy Builder, a tool that gives merchants more visibility and control over their policies. Merchants can use Policy Builder to quantify their losses to common forms of abuse, create policies to target those abuses, and simulate the business impact of any policy using live or historical data.
Customers
growth-positive
חברת Forter בשיתוף פעולה ייחודי עם Grow - וואלה! טכנולוגיה
Israeli payment solutions provider Grow has announced a technological partnership with Forter, a global leader in e-commerce fraud prevention. The partnership aims to enhance Grows existing fraud control and transaction protection systems, which have been developed over the past two years. The service is expected to be commercially launched in the coming months. Grow provides advanced payment solutions to over 60,000 companies, systems, organizations and businesses in Israel.
Partners
growth-positive
Forter Recognized as a Leader in Frost & Sullivan Radar Report for Fraud Detection and Prevention (KYU) for Third Consecutive Year
Forter, a Trust Platform for digital commerce, has been recognized as a leader in the Frost & Sullivan Radar Report for Fraud Detection and Prevention for the third consecutive year. The companys approach to innovation and growth has been praised, with its platform offering rich insights and reporting that align multiple stakeholders. Forter has been expanding its capabilities through the acquisition of Immue for bot detection and mitigation, and has been growing partnerships with commerce platforms and issuers. More than 200,000 businesses now rely on Forters services.
CustomersAcquisitionPartners
Growth-Positive
Forter CEO: "When the economy slows down, fraud goes up" | CTech
Forter, an e-commerce fraud prevention company, has been helping its customers generate significant revenue, according to CEO Michael Reitblat. Speaking at the Mind the Tech conference in London, Reitblat noted that the company helped its customers generate $9.4 billion in revenue that they would have otherwise prevented in the last year alone. He also mentioned that the company works with the largest companies selling online, helping them reduce friction associated with digital payment while lowering their fraud rates. Forter was founded in 2013 and raised $300 million in Series F funding at a $3 billion valuation in May 2021.
CustomersInvestment
| Sector | Cyber Security |
Funding
| Total funding | $525M |
| Last funding | Undisclosed |
| Stage | F |
| Rounds | 7 |
| Investors | 19 |
Team Members
5
Employees: 500+
Web & Social Links
| Website | www.forter.com |
| Careers | Careers page |
Locations
Menachem Begin Road 156, Tel Aviv-Yafo, Israel
535 5th Ave, New York, NY 10017, USA
38 Chancery Lane, London, UK
71 Robinson Road, Singapore
Photos & Videos
6 item(s)
Forter Business
Business models
B2B
Product stage
Released
Employees
500+
Sector
Fintech & InsurtechCyber SecurityIdentity SecurityTarget Customer
Commerce & RetailConsumer GoodsDistribution ChannelseCommerce PlatformsCore Technology
Data StorageCDNPlatforms & InterfacesAPIArtificial IntelligenceNatural Language ProcessingDeep LearningMachine LearningTags (13)
big-data-analyticsbehavior-analyticstransactionsonline-retailerscyber-securitypaymentsunicorn-2020artificial-intelligenceidentity-verificationecommercemachine-learninganti-fraudfintechGeographic Markets
MexicoUnited StatesCentral AmericaSouth AmericaForter Financials
$525M
Total funding
Undisclosed
Capital raised
Undisclosed
Last funding
F
Funding stage
7
Total rounds
19
Investors
Cumulative Funding Raised Over Time ($)
$32.0MApr 2016
$32.0MJan 2022
$35.0MMar 2014
$335.0MMay 2021
$350.0MNov 2014
$475.0MNov 2020
$525.0MSep 2018
Private Equity Funding
Secondary Round
Jan 2022
Undisclosed
Citi Ventures, Samsung Next TLV
F Round
May 2021
$300M
March Capital Partners, Angular Ventures, Scale Venture Partners, Sequoia Capital, Salesforce Ventures, Adage Capital Management, Third Point Ventures, NewView Capital, Bessemer Venture Partners, Tiger Global Management
E Round
Nov 2020
$125M
Bessemer Venture Partners (Lead)
,
Felix Capital, Sequoia Capital, Itai Tsiddon, NewView Capital, March Capital Partners, Commerce Ventures
D Round
Sep 2018
$50M
New Enterprise Associates, March Capital Partners, Scale Venture Partners, Salesforce Ventures, Sequoia Capital
C Round
Apr 2016
$32M
Scale Venture Partners, Arbor Ventures, New Enterprise Associates, Sequoia Capital
B Round
Nov 2014
$15M
Eleven Two Capital, Philippe Suchett, Sequoia Capital, New Enterprise Associates, Commerce Ventures
A Round
Mar 2014
$3M
Sequoia Capital
Mergers & Acquisitions
MNAEvent
Jan 2023
Undisclosed
Forter Lifecycle
Cumulative Funding Raised Over Time
$32.0MApr 2016
$32.0MJan 2022
$35.0MMar 2014
$335.0MMay 2021
$350.0MNov 2014
$475.0MNov 2020
$525.0MSep 2018
All Events
Secondary Round
Jan 2022
Undisclosed
Citi Ventures, Samsung Next TLV
F Round
May 2021
$300M
March Capital Partners, Angular Ventures, Scale Venture Partners, Sequoia Capital, Salesforce Ventures, Adage Capital Management, Third Point Ventures, NewView Capital, Bessemer Venture Partners, Tiger Global Management
E Round
Nov 2020
$125M
Bessemer Venture Partners (Lead)
,
Felix Capital, Sequoia Capital, Itai Tsiddon, NewView Capital, March Capital Partners, Commerce Ventures
D Round
Sep 2018
$50M
New Enterprise Associates, March Capital Partners, Scale Venture Partners, Salesforce Ventures, Sequoia Capital
C Round
Apr 2016
$32M
Scale Venture Partners, Arbor Ventures, New Enterprise Associates, Sequoia Capital
B Round
Nov 2014
$15M
Eleven Two Capital, Philippe Suchett, Sequoia Capital, New Enterprise Associates, Commerce Ventures
A Round
Mar 2014
$3M
Sequoia Capital
MNAEvent
Jan 2023
Undisclosed
Forter News
29 articles
growth-positive
Forter Achieves AWS Advanced Technology Partner Status, Revolutionizing Digital Commerce Fraud Prevention
Forter, a platform specializing in digital commerce fraud prevention, has been recognized as an AWS Advanced Technology Partner. This partnership boosts Forters visibility in the AWS Marketplace and integrates it into the Independent Software Vendor (ISV) Accelerate Program, making it easier for enterprises to adopt its fraud prevention solutions. Forters CEO, Michael Reitblat, highlighted the partnerships role in expanding global reach and providing essential identity intelligence to major enterprises. The company has processed over $200 billion in online commerce transactions and protected over 750 million consumers worldwide. Brands such as Pacsun, ASICS, ASOS, Priceline, and FarFetch have already benefited from Forters solutions.
Partners
growth-positive
Forter Announces Next Generation Solution to Block Policy Abuse from Checkout to Post-Purchase
Forter, a digital commerce trust platform, has launched its next-generation Abuse Prevention solution. The solution allows merchants to identify and block abuse through custom, self-service policies and simulations. The company has expanded its Abuse Prevention solution to include Policy Builder, a tool that gives merchants more visibility and control over their policies. Merchants can use Policy Builder to quantify their losses to common forms of abuse, create policies to target those abuses, and simulate the business impact of any policy using live or historical data.
Customers
growth-positive
חברת Forter בשיתוף פעולה ייחודי עם Grow - וואלה! טכנולוגיה
Israeli payment solutions provider Grow has announced a technological partnership with Forter, a global leader in e-commerce fraud prevention. The partnership aims to enhance Grows existing fraud control and transaction protection systems, which have been developed over the past two years. The service is expected to be commercially launched in the coming months. Grow provides advanced payment solutions to over 60,000 companies, systems, organizations and businesses in Israel.
Partners
growth-positive
Forter Recognized as a Leader in Frost & Sullivan Radar Report for Fraud Detection and Prevention (KYU) for Third Consecutive Year
Forter, a Trust Platform for digital commerce, has been recognized as a leader in the Frost & Sullivan Radar Report for Fraud Detection and Prevention for the third consecutive year. The companys approach to innovation and growth has been praised, with its platform offering rich insights and reporting that align multiple stakeholders. Forter has been expanding its capabilities through the acquisition of Immue for bot detection and mitigation, and has been growing partnerships with commerce platforms and issuers. More than 200,000 businesses now rely on Forters services.
CustomersAcquisitionPartners
Growth-Positive
Forter CEO: "When the economy slows down, fraud goes up" | CTech
Forter, an e-commerce fraud prevention company, has been helping its customers generate significant revenue, according to CEO Michael Reitblat. Speaking at the Mind the Tech conference in London, Reitblat noted that the company helped its customers generate $9.4 billion in revenue that they would have otherwise prevented in the last year alone. He also mentioned that the company works with the largest companies selling online, helping them reduce friction associated with digital payment while lowering their fraud rates. Forter was founded in 2013 and raised $300 million in Series F funding at a $3 billion valuation in May 2021.
CustomersInvestment
New Partnership Brings Forter's Fraud Prevention Solution to Wix Merchants
Forter Launches Smart Claims to Combat Chargeback Fraud and Increase Win Rates
Forter announces partnership with L'Occitane Japan
Forter Appoints High-Growth Tech Executive Eran Vanounou as Chief Technology Officer
Forter Recognized as the "Clear Leader" in Frost and Sullivan Radar Report in e-Commerce Fraud Prevention for Second Consecutive Year
growth-positive
Israeli startup Forter plans IPO at $5b valuation - reports
Forter, an e-commerce fraud prevention company, is reportedly preparing for an IPO at a valuation of $5 billion. The Israeli startup, founded in 2013, raised $300 million in an investment round in May 2021 at a valuation of $3 billion. The investment round was led by Tiger Global. Forter has already started interviewing investment banks for underwriters but the timing and scope of the offering are yet to be determined. The company aims to double its Israeli workforce over the coming year. Forters growth is attributed to the increase in online purchases during the COVID-19 pandemic. The company protects online transactions worth over $250 billion annually and reported a doubling of revenue compared to the previous year.
InvestmentPublic TradingExpand
growth-positive
"עד 3,000 דולר למי שמביא חבר לעבודה - כך גייסנו 200 עובדים השנה" כלכליסט
Liron Damri, founder and CEO of FORTER, spoke at the TECH@WORK conference, emphasizing the importance of employees in an organization. He stated that the companys reputation is built through satisfied employees who bring friends to the company, and that an employee who brings a friend receives up to $3,000. This strategy has helped the company recruit 200 employees this year. Damri also highlighted the companys transparency and openness to employees needs, and the opportunities for career advancement within the company.
Expand
growth-positive
סנונית ראשונה? Forter מאמצת שבוע עבודה של 4 ימים כל שבוע שני כלכליסט
Forter, an e-commerce fraud prevention company, has announced a transition to a new work model inspired by a successful pilot in Iceland. The new model involves a four-day workweek, with employees having the choice to work from home or the office. The company chose Sundays as the designated day off to align with school schedules and family time. The move aims to improve work-life balance and employee well-being. Forter implemented the new model in response to the competitive talent market in the tech industry. The company reports that the Icelandic model has been successful in maintaining productivity while reducing working hours. The transition also includes flexible working hours and a hybrid work environment. The article does not mention any specific customers or investors.
Customers
Forter Doubles Revenue in Last 12 Months; Raises $300M for a $3B Valuation
growth-positive
Meet the new unicorn fighting online fraud
Forter, a fraud prevention technology company for online commerce, has experienced significant growth due to its approach of reducing the number of rejected transactions by online shopping sites. The company handles over $200 billion worth of transactions annually and recently reached a valuation of $1.3 billion. Forters vision is to unify the entire ecommerce industry within its ecosystem and become the go-to platform for all transactions. The company is preparing for an IPO and aims to defend against the increasing sophistication of online fraudsters. Forter recently raised $125 million in funding, led by Bessemer Venture Partners and Itai Tsiddon. The companys prominent customers include Asos, Hugo Boss, and Nordstrom.
Customers
growth-positive
בדרך להנפקה: הכירו את היוניקורן החדש שנלחם בגנבי הרשת
Forter, an Israeli company specializing in online fraud prevention, has seen significant growth due to the increase in online shopping during the COVID-19 pandemic. The company, founded in 2013, now handles transactions worth over $200 billion per year for online sales sites such as ASOS, Hugo Boss, Priceline, Nordstrom, and Chinese mobile brand OnePlus. Forter recently raised $125 million in a funding round led by Bessemer and Itai Tsiddon, co-founder of Lighterix, valuing the company at $1.3 billion.
Investment
growth-positive
Israel's Forter gains unicorn status following $125 series E
Tel Aviv-based fraud prevention company Forter Inc. has raised $125 million in a series E funding round, led by Bessemer Venture Partners and Itai Tsiddon. The funding round brings Forters valuation to over $1.3 billion. The company plans to go public in 2021 or 2022 and will be recruiting more employees. Forter aims to establish a network of trust between online businesses, banks, and payment providers to block fraud and expand its range of solutions. The company has doubled in size and revenues, experiencing its first positive cash flow quarter. Forters clients include Hugo Boss, ASOS, OnePlus, and Adobe.
InvestmentExpand
Forter Achieves $100 Billion Transaction Milestone
growth-negative
VIDEO: Forter on the dangerous world of fraud in online travel
The article discusses the importance of cyber security and fraud prevention for online brands, particularly during the busy holiday season. It features an interview with Ata Gokyildirim, strategic business partnerships at Forter, who provides insights on the growing sophistication of online fraud techniques and the need for brands to enhance their fraud prevention measures. The article has a negative impact on Forters growth as it highlights the increasing threat of cyber security and online fraud.
Customers
Fraud Prevention Technology Leader Forter Raises $50M
growth-positive
Total Wine & More Increases Use Of AI, Data To Prevent Ecommerce Fraud
Total Wine & More plans to implement technology from Forter to detect ecommerce fraud. The technology will interpret keystrokes and analyze various data points to determine the probability of fraud. By using this technology, Total Wine & More aims to approve more orders faster and provide faster transitions for customers in their loyalty program. The article highlights the increasing rates of online fraud and the cost it incurs for organizations.
Customers
Forter Recognized by Fast Company & Forbes for Innovation Following Record-Breaking Year
growth-positive
Isracard & Forter Join Forces to Empower Israeli Businesses to Reach a Global Market
Isracard, Israels largest credit card company, has announced a partnership with Forter, a global real-time fraud decisioning solution. The partnership is part of a new initiative designed to enable Israeli merchants to reach a global audience online. The partnership with Forter will allow retailers’ online business to be automatically protected from fraud without any additional friction being experienced by the customer. The partnership is expected to help Israeli businesses overcome the challenges of dealing with global payments and fraud complexities.
Partners
growth-positive
Forter Expands Industry-Leading Fraud Prevention Technology With Launch of New End-to-End Solution
E-commerce fraud prevention company, Forter, has launched its End-to-End Identity-based Fraud Protection solution. The solution provides real-time approve or decline decisions for all online transactions while completely protecting merchants with a full chargeback guarantee. It also offers insights into customers buying history and preferences across multiple accounts and devices to catch fraudsters before they strike. Since launching the solution in beta in the first half of 2017, Forter has doubled its customer base. The company has processed more than $20 billion in transactions and has raised more than $50 million in VC funding.
CustomersExpand
growth-positive
Forter Named a Gartner Cool Vendor in UEBA (user and entity behavior analytics), Fraud Detection and User Authentication for 2016
Forter, a fraud prevention technology company, has been recognized as a 2016 Gartner Cool Vendor. Since its launch in 2014, Forter has received $50 million in funding and has tripled in size. The company offers a real-time Decision as a Service solution for online merchants, helping to ensure fraud prevention is consumer-centric. Forters technology provides high approvals and stops fraudulent shoppers at the moment of checkout. The company guarantees retailers a 100% guarantee against fraud chargebacks. Being named a Gartner Cool Vendor validates the impact of Forters digital technology and anti-fraud protection in the industry. Forter aims to provide the best fraud prevention for retailers and merchants across online, mobile, and phone orders.
InvestmentExpand
growth-positive
Forter raises $32M Series C, continues battle against online fraud
Forter, a fraud prevention company, has raised $32 million in a Series C funding round led by Scale Venture Partners, with participation from Sequoia and NEA. The company uses its Decision as a Service algorithms to help online retailers analyze their exposure to fraud at the time of check-out. The funding will be used to further the companys mission of eliminating e-commerce fraud. Forters platform has been successful in reducing chargebacks for its customers, with Delivery.com reporting a decrease of almost 70 percent. The new funds will also allow Forter to assist retailers in capturing more sales and provide a safer online experience for credit card users.
Customers
growth-positive
Israeli tech firms wins an 'Oscar' for fraud prevention
Israeli fraud prevention firm Forter has won a Silver Stevie award for its leadership in the e-commerce and fraud prevention industries. Forter offers a real-time automated decision service for web retailers to protect them from fraudsters. The companys behavior detection algorithms help retailers determine the legitimacy of transactions, removing the burden of decision-making. Forters technology uses machine learning and big data analytics to analyze user behavior and prevent fraudulent transactions. The company recently received $15 million in Series B funding from New Enterprise Associates (NEA) and Sequoia Capital. Forter aims to expand its sales and marketing efforts to meet the demand among US e-tailers.
CustomersInvestment
Online Fraud Hunter Forter Raises $15 Million
growth-positive
E-commerce security startup Forter lands $3M in funding from Sequoia Capital ZDNet
Forter, an Israeli security startup, has secured $3 million in Series A funding from Sequoia Capital. The company provides online retailers with real-time e-commerce fraud prevention services. Forters technology analyzes customers profile and behavioral data in real time to approve transactions, making it difficult for fraudsters to monetize data. The funding will help Forter expand its operations and become a big player in the e-commerce space.
Investment
Forter Team
Employee Info
| Employees (range) | 500+ |
| Exact count | 755 |
| Team members | 5 |
Similar Companies
Similar companies data is computed dynamically and not stored in the entity profile. This section requires implementing a similarity query (e.g. by classification overlap, sector, district).
This entity has 17 classification IDs that could be used for matching.
Forter Internal
Recent Updates
No update log entries.
Note: Free-text notes visible in the original Finder "Internal" tab are not present in the imported profile data. Only the update audit log is available.
Admin Info
| Confidence | 100/100 |
| Missing | markets |
| Registrar ID | 514886969 |
| Crunchbase | forter |
| Phone | +972779705915 |
| Creator | Katie Kaplan |
| Creator email | katherinekaplan14@gmail.com |
| Last updater | Yanina Wainscheinker |
| Updater email | yanina.wainscheinker@sncentral.org |
| Last update | 2023-07-17T00:00:00.000Z |
| Created | 2014-02-16T00:00:00.000Z |
| Claimed | Yes |