FUGU Overview
FUGU is a post-payment solution that tracks online payments after checkout, recording information revealed by the customer during the delivery process. FUGU is designed to build trust between online merchants and their customers while fulfilling more transactions, increasing conversions, reducing false positives, and fighting chargebacks.
Cumulative Funding Raised Over Time ($)
$600KMar 2021
Latest News
growth-positive
World's largest reinsurer to insure Israeli startup's algorithm | CTech
Munich Re, the largest reinsurer in the world, will insure the algorithm of Israeli startup FUGU, which is developing a system to detect fraud in e-commerce transactions. The deal is seen as growth-positive for Munich Re. FUGUs solution aims to tackle complex e-commerce frauds, helping merchants avoid overblocking normal transactions. Munich Res involvement in insuring FUGUs algorithm allows the startup to have growth potential by mitigating the risks associated with AI and fraud detection.
Partners
growth-positive
Israel's FUGU raises seed round for online consumer fraud protection
Israeli startup FUGU has completed a seed round of approximately $600,000 led by an international venture fund and private investors. FUGU uses machine learning technology to help online businesses identify fraudulent payments at the post-purchase stage. The company provides continuous and up-to-date information on transaction risks, allowing businesses to make decisions such as cancellation before shipment. FUGU aims to protect merchants from fraud committed by cardholders abusing consumer protection regulations. The increase in online payments and e-commerce during the Covid-19 era has raised concerns about fraudulent transactions. FUGUs solution is available for installation on platforms like Shopify and Magento, with customers in the U.S and Israel.
Customers
| Sector | Business Software |
Funding
| Total funding | $600K |
| Last funding | $600K |
| Stage | Seed |
| Rounds | 1 |
| Investors | 2 |
Team Members
2
Employees: 11-50
Web & Social Links
| Website | fugu-it.com/ |
Locations
Ahad Ha'Am Street 99, Tel Aviv-Yafo, Israel
Photos & Videos
No files yet
FUGU Business
Business models
B2B
Product stage
Released
Employees
11-50
Sector
Business SoftwareSales & Marketing SolutionsFintech & InsurtechMoney Transfer & ManagementTarget Customer
Commerce & RetailDistribution ChannelseCommerce PlatformsConsumer GoodsCore Technology
SensingGeolocationBiometricsArtificial IntelligenceNatural Language ProcessingMachine LearningDeep LearningPlatforms & InterfacesAPIData StorageCDNTags (6)
web-platformpaymentsfintechecommercemachine-learningonline-shoppingFUGU Financials
$600K
Total funding
Undisclosed
Capital raised
$600K
Last funding
Seed
Funding stage
1
Total rounds
2
Investors
Cumulative Funding Raised Over Time ($)
$600KMar 2021
Private Equity Funding
Seed
Mar 2021
$600K
Samurai Incubate Israel, Intempo Ventures
FUGU Lifecycle
Cumulative Funding Raised Over Time
$600KMar 2021
All Events
Seed
Mar 2021
$600K
Samurai Incubate Israel, Intempo Ventures
FUGU News
2 articles
growth-positive
World's largest reinsurer to insure Israeli startup's algorithm | CTech
Munich Re, the largest reinsurer in the world, will insure the algorithm of Israeli startup FUGU, which is developing a system to detect fraud in e-commerce transactions. The deal is seen as growth-positive for Munich Re. FUGUs solution aims to tackle complex e-commerce frauds, helping merchants avoid overblocking normal transactions. Munich Res involvement in insuring FUGUs algorithm allows the startup to have growth potential by mitigating the risks associated with AI and fraud detection.
Partners
growth-positive
Israel's FUGU raises seed round for online consumer fraud protection
Israeli startup FUGU has completed a seed round of approximately $600,000 led by an international venture fund and private investors. FUGU uses machine learning technology to help online businesses identify fraudulent payments at the post-purchase stage. The company provides continuous and up-to-date information on transaction risks, allowing businesses to make decisions such as cancellation before shipment. FUGU aims to protect merchants from fraud committed by cardholders abusing consumer protection regulations. The increase in online payments and e-commerce during the Covid-19 era has raised concerns about fraudulent transactions. FUGUs solution is available for installation on platforms like Shopify and Magento, with customers in the U.S and Israel.
Customers
Employee Info
| Employees (range) | 11-50 |
| Exact count | 17 |
| Team members | 2 |
Similar Companies
Similar companies data is computed dynamically and not stored in the entity profile. This section requires implementing a similarity query (e.g. by classification overlap, sector, district).
This entity has 21 classification IDs that could be used for matching.
FUGU Internal
Recent Updates
No update log entries.
Note: Free-text notes visible in the original Finder "Internal" tab are not present in the imported profile data. Only the update audit log is available.
Admin Info
| Confidence | 97/100 |
| Missing | video or image, markets |
| BI Verification | Jenny Sotnik-Talisman |
| Registrar ID | 515817245 |
| Crunchbase | fugu-risk-ltd |
| Phone | +972546645100 |
| Creator | Amir Sadras |
| Creator email | amir.sadras@gmail.com |
| Last updater | Jenny Sotnik-Talisman |
| Updater email | jenny.sotnik@sncentral.org |
| Last update | 2023-01-16T00:00:00.000Z |
| Created | 2020-04-26T00:00:00.000Z |
| Claimed | Yes |