Funnelyzer News
2 articles
growth-negative
The David and Goliath eCommerce War: Israel vs. the world, small businesses vs. large retail companies
The article discusses the issue of cart abandonment in the Israeli eCommerce market and emphasizes the importance of improving user experience to retain local purchasers. The CEO and founder of Funnelyzer, Achishay Buchnick, argues that Israeli eCommerce websites lag behind in terms of technology and user experience compared to those in developed countries. He highlights the potential of the local eCommerce market and the need for small and mid-size businesses to focus on eCommerce to compete with larger retailers. The article suggests implementing advanced omnichannel methodologies and technologies to improve key performance indicators and reduce cart abandonment rates. Funnelyzer specializes in analyzing and improving eCommerce website performance.
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