Furious Corp. Overview
Furious Corp. offers an inventory management solution designed to help premium video programmers maximize revenues across digital distribution platforms. The company provides broadcasters and publishers with a platform that supports upfront client planning and pricing. As an independent technology provider, Furious Corp. connects disparate advertising delivery systems to make advertising data actionable for all facets of the user's business. Furious Corp. is the developer of PROPHET, an enterprise-level media-planning and optimization platform that brings data from across partner sources into a single user-friendly interface that visualizes the user's inventory value, availability, and performance across channels.
Cumulative Funding Raised Over Time ($)
Latest News
growth-positive
Furious Corp's Ashley Swartz: The U.K.'s Collaborative Spirit Will Come to the U.S. - Beet.TV
Ashley J. Swartz, CEO and founder of Furious Corp, discusses the cooperation and willingness to work together in the European advertising market compared to the US market. She highlights the positive results of cooperation, such as making addressable media actionable and meaningful faster. Swartz also mentions the positive impact of industry-wide privacy and security policies like GDPR in the UK. However, she expresses concern about the lack of a concerted initiative in the US to make addressable media easier for buyers and brands. Swartz is hopeful that the collaborative spirit will increase in the US in 2020 due to the opportunity presented by political advertising. The article was published in December 2019.
CustomersPartners
growth-negative
New Furious Corp. President Schaffer On Reengineering The Television Industry - Beet.TV
Furious Corp.s new president, Neil Schaffer, discusses the challenges facing the media industry and the need for open systems and process automation. He emphasizes the importance of becoming platform agnostic, achieving more efficient distribution, and gaining scale. Schaffer believes that the industry must harmonize and streamline the transaction process, both within media companies and between buyers and sellers of media. The article highlights the challenges of legacy infrastructure, closed systems, and siloed business units. The date of the event described in the article is June 6, 2018.
PartnersCustomers
growth-negative
Ad Tech Has Made Life Harder And More Expensive: Furious' Swartz - Beet.TV
The proliferation of ad technology platforms is making the business of video harder and more costly, according to Furious Corp CEO Ashley C. Swartz. Ad tech brings efficiencies but also adds complexity and expense to the industry. Furious Corp aims to simplify the process by acting as the connective tissue between various technologies, allowing advertisers to buy ads across screens and platforms without using Excel. The company is preparing to announce its first customers, including a US broadcaster and a Latin American firm.
Customers
growth-positive
Nielsen Backs Furious Corp To Replace Excel For TV Ad Planning - Beet.TV
Furious Corp, a digital video expert company, has received a $1.1m investment from Nielsen’s Innovate fund, Laconia Ventures, and angel investors. The investment will be used to launch Prophet, a platform that connects various technology platforms to help online publishers sell ads more efficiently. Prophet aims to combine data from content management systems, inventory, pricing, and more into combined dashboards, providing forecasting, planning, workflow management, and optimization tools. The platform is designed to help the digital video industry catch up with other industries that have adopted enterprise-level solutions for business planning. Mexico’s TV Azteca is already using Prophet. The development of Prophet will take place in Israel.
Investment
| Sector | Business Software |
Funding
| Total funding | $6.13M |
| Last funding | $5M |
| Stage | Mature |
| Rounds | 2 |
| Investors | 13 |
Team Members
3
Employees: 1-10
Web & Social Links
| Website | www.furiouscorp.com/ |
| Careers | Careers page |
Locations
Abba Eban Street 2, Jerusalem, Israel
122 E 42nd St, New York, New York, USA
Photos & Videos
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