Centrical Overview
Centrical is a gamification company focused on the use of rich graphical narratives to drive skillful change in organizations. Its solution is used by organizations to improve sales, customer support, and training. Centrical's graphical narratives range from sports and racing to virtual city-building and song contests. Through the use of an avatar, the platform accompanies employees throughout the workday and presents them with clear calls to action aligned with corporate goals and an engaging feedback mechanism. The company's solution is easy to implement due to its no-code integration and ability to work across many platforms, presenting enterprises with gamification that goes beyond points and badges. Centrical offers packaged apps for business scenarios including sales, customer service, onboarding and training, and knowledge collaboration. Centrical was named a cool vendor in "Cool Vendors in Human Capital Management, 2016" by the Gartner Research Group.
Cumulative Funding Raised Over Time ($)
$10.0MApr 2018
$11.0MDec 2013
$11.0MDec 2013
$14.0MJan 2015
$21.0MJun 2016
$53.0MMar 2021
$66.0MNov 2019
Latest News
growth-positive
Centrical appoints Linat Polak-Mart as VP of Product CTech
Centrical, an AI-based cloud software company, has appointed Linat Polak-Mart as VP of Product, increasing the percentage of women in the companys top management to 50%. Polak-Mart brings over 15 years of expertise in managing product strategy and operations. Centricals employee success platform uses AI and gamification to enhance employee engagement and performance management. The company has offices in multiple locations and serves customers such as British Telecom, Microsoft, and Novartis. Centrical has raised $66 million in funding from various investors. The appointment of Polak-Mart is expected to help the company implement new technologies and solutions to address workforce management challenges.
Management Changes
growth-positive
הסטארט-אפ הישראלי שעזר לחברות הענק לעבור לעבודה מהבית
גל רימון, founder of סנטריקל, discusses the growth of his company during the COVID-19 pandemic. Despite initial concerns and layoffs, סנטריקל experienced a significant increase in growth after helping its large customers transition to remote work. The company grew sixfold and retained all of its major clients.
Customers
growth-positive
Employee success platform Centrical raises $32m
Centrical, an Israeli employee success platform, has closed a $32 million financing round led by Intel Capital and JVP. The funds will be used to accelerate market engagement, enter new markets, and develop additional solutions for organizations and employees in hybrid work environments. Centrical experienced a six-fold growth in use by customer employees in 2020. The company introduced new modules to its Employee-Centric Success Platform, including Augmented People Intelligence, to enhance employee engagement and well-being. The investment will enable Centrical to bring more solutions to organizations and make employees the center of their business success. The article was published on March 10, 2021.
InvestmentExpand
growth-positive
Centrical Announces Integration with Microsoft Teams
Centrical, a provider of employee engagement and performance management solutions, has announced an integration with Microsoft Teams. The integration allows organizations on Teams to use Centrical to motivate, train, and help employees set and pursue performance goals directly from the Microsoft platform. The integration aims to address the operational challenge of managing remote employees during the COVID-19 pandemic. Centrical for Teams provides a routine for employees new workstyle with familiar elements such as leaderboards, challenges, and missions. It also enables productive conversations between managers and employees and allows for rapid reskilling or upskilling through remote learning programs. The integration is Microsoft-approved and supported by Centricals Customer Success team.
Partners
growth-positive
Work Gamification Startup Centrical Raises $13 Million
Work gamification startup Centrical, formerly known as GamEffective, has raised a $13 million series C funding round. The company develops technology that tracks the performance of employees and provides them with challenges and prizes to incentivize productivity. Centrical has raised $34 million to date and counts Microsoft, Unilever, and HP Inc. among its customers.
Investment
| Sector | Education & Knowledge Technologies |
Funding
| Total funding | $66M |
| Last funding | $32M |
| Stage | C |
| Rounds | 7 |
| Investors | 14 |
Team Members
7
Employees: 51-200
Web & Social Links
| Website | centrical.com/ |
| Careers | Careers page |
| App Store | App Store |
| Google Play | Google Play |
Locations
HaSheizaf St 4, Ra'anana, Israel
462 Broadway, New York, NY, USA
Photos & Videos
1 item(s)
Centrical Business
Business models
B2B
Product stage
Released
Employees
51-200
Sector
Business SoftwareOperations SolutionsHuman Resources ManagementEducation & Knowledge TechnologiesAssessment & VerificationTarget Customer
Enterprise & Professional ServicesHuman Resource & Employment ServicesTrainingCore Technology
Platforms & InterfacesSoftwareData StorageCloudTags (13)
trainingenterprise-solutionscloudcall-centersemployee-engagemente-learningsalescrmworkforce-managementcustomer-servicegamificationedtechhrGeographic Markets
United StatesIsraelUnited KingdomCentrical Financials
$66M
Total funding
Undisclosed
Capital raised
$32M
Last funding
C
Funding stage
7
Total rounds
14
Investors
Cumulative Funding Raised Over Time ($)
$10.0MApr 2018
$11.0MDec 2013
$11.0MDec 2013
$14.0MJan 2015
$21.0MJun 2016
$53.0MMar 2021
$66.0MNov 2019
Private Equity Funding
C Round
Mar 2021
$32M
Intel Capital (Lead)
,
Citi Ventures, JVP, CE Ventures, C4 Ventures, 2B.VC, La Maison Partners, Aleph
C Round
Nov 2019
$13M
2B.VC, Aleph, JVP, La Maison Partners
B Round
Apr 2018
$10M
Yuval Chomski, JVP, 2B.VC, Rami Lipman, CE Ventures, La Maison Partners, Eshbol Ventures, Yaniv Tal
B Round
Jun 2016
$7M
Rami Lipman, 2B.VC, Shaked Ventures, CE Ventures, Verint Systems, La Maison Partners, JVP
A Round
Jan 2015
$3M
2B.VC, Verint Systems
Seed
Dec 2013
$1M
Seed
Dec 2013
Undisclosed
Centrical Lifecycle
Cumulative Funding Raised Over Time
$10.0MApr 2018
$11.0MDec 2013
$11.0MDec 2013
$14.0MJan 2015
$21.0MJun 2016
$53.0MMar 2021
$66.0MNov 2019
All Events
C Round
Mar 2021
$32M
Intel Capital (Lead)
,
Citi Ventures, JVP, CE Ventures, C4 Ventures, 2B.VC, La Maison Partners, Aleph
C Round
Nov 2019
$13M
2B.VC, Aleph, JVP, La Maison Partners
B Round
Apr 2018
$10M
Yuval Chomski, JVP, 2B.VC, Rami Lipman, CE Ventures, La Maison Partners, Eshbol Ventures, Yaniv Tal
B Round
Jun 2016
$7M
Rami Lipman, 2B.VC, Shaked Ventures, CE Ventures, Verint Systems, La Maison Partners, JVP
A Round
Jan 2015
$3M
2B.VC, Verint Systems
Seed
Dec 2013
$1M
Seed
Dec 2013
Undisclosed
Centrical News
10 articles
growth-positive
Centrical appoints Linat Polak-Mart as VP of Product CTech
Centrical, an AI-based cloud software company, has appointed Linat Polak-Mart as VP of Product, increasing the percentage of women in the companys top management to 50%. Polak-Mart brings over 15 years of expertise in managing product strategy and operations. Centricals employee success platform uses AI and gamification to enhance employee engagement and performance management. The company has offices in multiple locations and serves customers such as British Telecom, Microsoft, and Novartis. Centrical has raised $66 million in funding from various investors. The appointment of Polak-Mart is expected to help the company implement new technologies and solutions to address workforce management challenges.
Management Changes
growth-positive
הסטארט-אפ הישראלי שעזר לחברות הענק לעבור לעבודה מהבית
גל רימון, founder of סנטריקל, discusses the growth of his company during the COVID-19 pandemic. Despite initial concerns and layoffs, סנטריקל experienced a significant increase in growth after helping its large customers transition to remote work. The company grew sixfold and retained all of its major clients.
Customers
growth-positive
Employee success platform Centrical raises $32m
Centrical, an Israeli employee success platform, has closed a $32 million financing round led by Intel Capital and JVP. The funds will be used to accelerate market engagement, enter new markets, and develop additional solutions for organizations and employees in hybrid work environments. Centrical experienced a six-fold growth in use by customer employees in 2020. The company introduced new modules to its Employee-Centric Success Platform, including Augmented People Intelligence, to enhance employee engagement and well-being. The investment will enable Centrical to bring more solutions to organizations and make employees the center of their business success. The article was published on March 10, 2021.
InvestmentExpand
growth-positive
Centrical Announces Integration with Microsoft Teams
Centrical, a provider of employee engagement and performance management solutions, has announced an integration with Microsoft Teams. The integration allows organizations on Teams to use Centrical to motivate, train, and help employees set and pursue performance goals directly from the Microsoft platform. The integration aims to address the operational challenge of managing remote employees during the COVID-19 pandemic. Centrical for Teams provides a routine for employees new workstyle with familiar elements such as leaderboards, challenges, and missions. It also enables productive conversations between managers and employees and allows for rapid reskilling or upskilling through remote learning programs. The integration is Microsoft-approved and supported by Centricals Customer Success team.
Partners
growth-positive
Work Gamification Startup Centrical Raises $13 Million
Work gamification startup Centrical, formerly known as GamEffective, has raised a $13 million series C funding round. The company develops technology that tracks the performance of employees and provides them with challenges and prizes to incentivize productivity. Centrical has raised $34 million to date and counts Microsoft, Unilever, and HP Inc. among its customers.
Investment
growth-positive
Workforce performance co GamEffective raises $11m
GamEffective, an Israeli workforce digital motivation and next-generation learning company, has raised $11 million in a Series B funding round. The total amount raised by the company is now $21 million. The funding will be used to develop the companys product and grow its sales and customer success functions. GamEffectives platform is used by large companies worldwide, including Microsoft, Unilever, and Novartis, to drive employee performance and learning. The company uses gamification and real-time feedback to transform productivity and engagement in the workplace. The HR technology space is undergoing widespread change, and GamEffectives employee-centric approach aims to engage employees and improve performance.
InvestmentExpand
growth-positive
GamEffective Appoints Alon Verdnikov as Vice President Global Sales and Announces New Headquarters in New York
GamEffective has appointed Alon Verdnikov as Vice President Global Sales to lead sales, business development, and client expansion projects. This appointment signifies GamEffectives continuous expansion in the United States and solidifies its leadership position in the workforce management software space. Alon Verdnikov brings over 20 years of leadership experience in the high-tech industry and will drive the sales team to help prospects and clients maximize the potential of GamEffectives solutions. With a focus on improving performance, motivation, and learning through personalized gamification and real-time feedback, GamEffective aims to make a difference and create value for its clients.
Management ChangesExpand
growth-positive
GamEffective raises $7 million to gamify worker performance
GamEffective, a company that uses gamification and real-time feedback to improve productivity, engagement, and learning in the workplace, has raised $7 million in a funding round led by Jerusalem Venture Partners (JVP), CE Ventures, and existing investors. The companys customers include several Fortune 500 companies. The funds will be used to further develop its sales, marketing, and R&D efforts in its offices in Charlotte, North Carolina and Ra’anana, Israel.
Investment
Gameffective Gartner 2016 Cool Vendor in HCM
growth-positive
Enterprise gamification co GamEffective raises $3m
GamEffective, an enterprise gamification developer, has raised $3 million in its series A round of financing. The investment round was led by Verint Systems Inc., with participation from existing investors including 2B Angels and Shaked Ventures. GamEffective offers a comprehensive gamification platform to support sales, customer service, social collaboration, and employee training. The platform uses game mechanics and rules to increase employee engagement and drive organizational change. The company believes that gamification will become a staple of enterprise software UX and transform corporate performance management. Verint, a senior VP product strategy, sees gamification as an important technology for the enterprise and a complement to their customer engagement optimization solutions.
Investment
Centrical Team
Employee Info
| Employees (range) | 51-200 |
| Exact count | 112 |
| Team members | 7 |
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Centrical Internal
Recent Updates
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Admin Info
| Confidence | 102/100 |
| Missing | markets |
| BI Verification | Natalia Golczar |
| Registrar ID | 514335389 |
| Crunchbase | gameffective |
| Last updater | Matan Eblagon |
| Updater email | matane@sncentral.org |
| Last update | 2022-07-12T00:00:00.000Z |
| Created | 2014-10-21T00:00:00.000Z |
| Claimed | Yes |