GameLock News
2 articles
growth-positive
GameLock goes live - startup guarantees a trade-in price when you buy a game
Israeli startup GameLock is the first game retailer to offer customers the chance to lock in a trade-in price when buying a new game. The site enables users to buy new and used games with the trade-in price built into the upfront cost, positioning itself as an easier and more open alternative to GameStop. GameLock believes that customers want to know what their games are worth 30, 60, and 90 days from the purchase date. The company is also considering involving publishers in the resale of games.
Customers
growth-positive
GameStop should feel threatened: Tiny startup GameLock is changing the game trade-in business
GameLock is an online store that aims to simplify the process of buying new releases, finishing them, and trading them in. The company provides consumers with upfront information about the trade-in value of games, allowing them to make informed decisions. GameLock plans to capture some of the market dominated by GameStop, which made $1.7 billion from used games in 2013. The company also aims to give a percentage of each resale to publishers. GameLock currently focuses on physical games but has plans to shift to downloadable software in the future. The company may also expand into other product categories and offer its technology to other retailers.
Customers
