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China's Haier Looks to Israeli Tech to Make Its Fridges Smarter, Says Exec
Haier Group Corporation, a Chinese consumer electronics company, is actively seeking Israeli startups and technologies to incorporate into its home appliances. The company has already signed agreements with Israeli companies and is currently designing a new ice bar fridge for living rooms in Tel Aviv. Haier opened an innovation center in Israel in 2017 to find local innovations in sensor technology, chips, IoT, and energy. The Israeli center refers the technology to Haiers R&D headquarters in China for final approval. Despite recent government regulations on foreign investments in Israel, Haier is confident that its activities in Israel will not be affected. The information was shared by Yifeng (Yael) Zhou, Haier Israels director of business development, during an interview at a business summit in Tel Aviv.
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Haier Establishes Innovation Foothold in Israel
Haier Electronics Group has opened an innovation center in Israel to find local technologies and innovations to incorporate into its products. The center will focus on sensor technology, materials, chips, Internet of Things, smart homes, and energy. Haier will also assist Israeli companies looking to expand to the Chinese market. This move is part of Haiers long-term strategic investment in the Israeli ecosystem. The company currently controls 30% of the Chinese household appliances market and has made numerous venture capital investments. Haier has signed a non-exclusive agreement with Start-Up Nation Central to navigate the local startup ecosystem. The center aims to make Haier more competitive and innovative in its markets.
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