ironSource Overview
Ironsource is a technology company that provides a comprehensive platform for app developers to manage and monetize their applications. Their product offers solutions for user acquisition, ad monetization, and analytics, helping developers maximize their app's reach and revenue potential. In November 2022, ironSource merged with Unity to form the industry’s leading end-to-end platform for mobile app creators and support them through the entire development lifecycle as they build, run, and grow immersive, real-time games and 3D experiences.
Cumulative Funding Raised Over Time ($)
—Apr 2011
$85.0MAug 2014
$105.0MFeb 2015
$105.0MJan 2019
$105.0MNov 2019
Latest News
Growth-Negative
IronSource founders leaving Unity amid major cutbacks | CTech
The founders of Israeli company ironSource have announced their departure from Unity, the company they merged with in November 2022 at a valuation of $4.4 billion. This follows a series of layoffs at Unity, including a 25% workforce reduction. The departing founders include CEO Tomer Bar Zeev and other key members who were part of ironSource since its inception. The company had gone public in 2021 through a merger with a SPAC at a valuation of $11.1 billion. Following the merger with Unity, the companys stock value dropped significantly.
Management ChangesLayoffs
growth-negative
Latest layoffs at Unity to include dozens of employees in Israel | CTech
Unity Israel, formerly ironSource, is planning to lay off around 600 employees as part of global cutbacks. This is the third round of layoffs in a year, with the company also reducing the number of offices from 58 to less than 30. Unity rejected an acquisition offer from AppLovin and instead completed a $4.4 billion all-stock merger with ironSource. The company aims to become the industrys leading end-to-end platform for mobile app creators.
Layoffs
growth-negative
Unity makes cuts following merger with ironSource
Unity Technologies has announced a round of layoffs, with 284 employees losing their jobs. This is the second round of layoffs for the company in the past year. The layoffs are attributed to negative economic trends and cuts in duplication following the merger with ironSource. Unity completed its merger with ironSource in November 2022 at a valuation of $4.4 billion. In addition to Unity, Israeli fintech company Pagaya Technologies has also laid off 120-130 employees. Pagaya is currently finalizing its strategic planning.
Layoffs
growth-positive
IronSource helps game devs improve user acquisition with new tool
IronSource has launched an updated ROAS Optimizer tool that helps app and game developers track the progress of their user-acquisition campaigns. The tool provides greater visibility into campaign performance for return on ad spend (ROAS). IronSource is in the process of merging with Unity Technologies in a $4.4 billion deal. The ROAS Optimizer allows app marketers to set a target ROAS goal and automate optimization to drive the highest scale possible. The update also includes self-serve capabilities, allowing marketers to optimize their ROAS goals and adjust campaigns directly on the platform. IronSource is the first company to provide an area on its platform fully dedicated to ROAS optimization data.
Expand
Growth-negative
גלובס זירת העסקים של ישראל
A potential class action lawsuit could delay or prevent the merger of IronSource with Unity. The lawsuit was filed by Unity shareholders, who claim that the board of directors failed to disclose vital information that would allow them to make informed decisions about the IronSource deal. Unity states that it is difficult to predict the outcome of the complex legal process, which could delay or prevent the merger from taking effect as planned. The companies had previously estimated that the deal would be completed during the fourth quarter.
Acquisition
| Sector | Business Software |
Funding
| Total funding | $105M |
| Last funding | Undisclosed |
| Stage | Acquired |
| Rounds | 5 |
| Investors | 8 |
Team Members
9
Employees: 51-200
Web & Social Links
| Website | www.is.com/ |
| Careers | Careers page |
| App Store | App Store |
| Google Play | Google Play |
Locations
Menachem Begin Road 121, Tel Aviv-Yafo, Israel
56-60 St John St, London, UK
180 Varick Street, New York, NY, USA
723, CMH Road, Indira Nagar 1st Stage, Hoysala Nagar, Indiranagar, Bengaluru, Karnataka, India
2 Chome-2-8 Minami-Aoyama, Minato City, Tokyo, Japan
17 Bluxome Street, San Francisco, CA, United States
22 Seocho-daero 78-gil, Seocho-dong, Seocho-gu, Seoul, South Korea
53 Maizidian Street, Chaoyang District, Beijing, China
Photos & Videos
1 item(s)
ironSource Business
Business models
B2B
Product stage
Released
Employees
51-200
Sector
Business SoftwareSales & Marketing SolutionsAdvertising PlatformsMedia & Entertainment TechnologiesDigital Content DistributionTarget Customer
Enterprise & Professional ServicesMarketing & SalesAdvertisingSoftware DevelopmentMobile Software DevelopmentMedia & EntertainmentGaming IndustryMobile GamingCore Technology
Artificial IntelligenceTags (16)
advertisingapp-developmentuser-acquisitioncontent-managementtargetinguser-engagementmonetizationsocial-mediamobile-applicationscustomer-engagementdigital-mediaunicorn-2014advertisersbrandingdevelopersgame-developersGeographic Markets
GlobalironSource Financials
$105M
Total funding
Undisclosed
Capital raised
Undisclosed
Last funding
Acquired
Funding stage
5
Total rounds
8
Investors
Cumulative Funding Raised Over Time ($)
—Apr 2011
$85.0MAug 2014
$105.0MFeb 2015
$105.0MJan 2019
$105.0MNov 2019
Private Equity Funding
Undisclosed Round
Nov 2019
Undisclosed
CVC Capital Partners
Undisclosed Round
Jan 2019
Undisclosed
PICO Venture Partners
Undisclosed Round
Feb 2015
$20M
Access Industries, Claltech
Undisclosed Round
Aug 2014
$85M
Disrupt-ive (Lead)
,
Len Blavatnik, Saban Ventures
Undisclosed Round
Apr 2011
Undisclosed
Viola Ventures (Lead)
Public Offering / Exit
MNAEvent
Jul 2022
Undisclosed
Mergers & Acquisitions
MNAEvent
Mar 2022
Undisclosed
MNAEvent
Jan 2022
Undisclosed
MNAEvent
Feb 2021
Undisclosed
MNAEvent
Jan 2021
Undisclosed
MNAEvent
Sep 2016
$4.5M
MNAEvent
Jun 2016
$10M
MNAEvent
Jul 2015
$150M
MNAEvent
Sep 2014
Undisclosed
MNAEvent
Feb 2013
$28M
MNAEvent
Jan 2011
Undisclosed
ironSource Lifecycle
Cumulative Funding Raised Over Time
—Apr 2011
$85.0MAug 2014
$105.0MFeb 2015
$105.0MJan 2019
$105.0MNov 2019
All Events
Undisclosed Round
Nov 2019
Undisclosed
CVC Capital Partners
Undisclosed Round
Jan 2019
Undisclosed
PICO Venture Partners
Undisclosed Round
Feb 2015
$20M
Access Industries, Claltech
Undisclosed Round
Aug 2014
$85M
Disrupt-ive (Lead)
,
Len Blavatnik, Saban Ventures
Undisclosed Round
Apr 2011
Undisclosed
Viola Ventures (Lead)
MNAEvent
Jul 2022
Undisclosed
MNAEvent
Mar 2022
Undisclosed
MNAEvent
Jan 2022
Undisclosed
MNAEvent
Feb 2021
Undisclosed
MNAEvent
Jan 2021
Undisclosed
MNAEvent
Sep 2016
$4.5M
MNAEvent
Jun 2016
$10M
MNAEvent
Jul 2015
$150M
MNAEvent
Sep 2014
Undisclosed
MNAEvent
Feb 2013
$28M
MNAEvent
Jan 2011
Undisclosed
ironSource News
49 articles
Growth-Negative
IronSource founders leaving Unity amid major cutbacks | CTech
The founders of Israeli company ironSource have announced their departure from Unity, the company they merged with in November 2022 at a valuation of $4.4 billion. This follows a series of layoffs at Unity, including a 25% workforce reduction. The departing founders include CEO Tomer Bar Zeev and other key members who were part of ironSource since its inception. The company had gone public in 2021 through a merger with a SPAC at a valuation of $11.1 billion. Following the merger with Unity, the companys stock value dropped significantly.
Management ChangesLayoffs
growth-negative
Latest layoffs at Unity to include dozens of employees in Israel | CTech
Unity Israel, formerly ironSource, is planning to lay off around 600 employees as part of global cutbacks. This is the third round of layoffs in a year, with the company also reducing the number of offices from 58 to less than 30. Unity rejected an acquisition offer from AppLovin and instead completed a $4.4 billion all-stock merger with ironSource. The company aims to become the industrys leading end-to-end platform for mobile app creators.
Layoffs
growth-negative
Unity makes cuts following merger with ironSource
Unity Technologies has announced a round of layoffs, with 284 employees losing their jobs. This is the second round of layoffs for the company in the past year. The layoffs are attributed to negative economic trends and cuts in duplication following the merger with ironSource. Unity completed its merger with ironSource in November 2022 at a valuation of $4.4 billion. In addition to Unity, Israeli fintech company Pagaya Technologies has also laid off 120-130 employees. Pagaya is currently finalizing its strategic planning.
Layoffs
growth-positive
IronSource helps game devs improve user acquisition with new tool
IronSource has launched an updated ROAS Optimizer tool that helps app and game developers track the progress of their user-acquisition campaigns. The tool provides greater visibility into campaign performance for return on ad spend (ROAS). IronSource is in the process of merging with Unity Technologies in a $4.4 billion deal. The ROAS Optimizer allows app marketers to set a target ROAS goal and automate optimization to drive the highest scale possible. The update also includes self-serve capabilities, allowing marketers to optimize their ROAS goals and adjust campaigns directly on the platform. IronSource is the first company to provide an area on its platform fully dedicated to ROAS optimization data.
Expand
Growth-negative
גלובס זירת העסקים של ישראל
A potential class action lawsuit could delay or prevent the merger of IronSource with Unity. The lawsuit was filed by Unity shareholders, who claim that the board of directors failed to disclose vital information that would allow them to make informed decisions about the IronSource deal. Unity states that it is difficult to predict the outcome of the complex legal process, which could delay or prevent the merger from taking effect as planned. The companies had previously estimated that the deal would be completed during the fourth quarter.
Acquisition
growth-positive
ironSource - Unity merger moves ahead
Israeli app monetization developer ironSource and US 3D computer games platform Unity Software are proceeding with their merger, despite a previous offer from AppLovin. The merger, announced in mid-July, valued ironSource at $4.4 billion. Unity plans to issue a 27.3% holding to ironSource shareholders in the merged company. If the merger is cancelled, the company initiating the cancellation will be required to pay the other a $150 million fine. AppLovin, a rival of ironSource, had offered to buy Unity at a premium of 18% on its share price, on condition that the Unity-ironSource merger was canceled.
PartnersAcquisition
growth-negative
Unity chooses ironSource merger over AppLovin takeover | CTech
Unity Software has rejected AppLovins $17.54 billion takeover offer and will proceed with its acquisition of ironSource. AppLovin had offered to buy Unity on the condition that Unity cancels its plans to acquire ironSource. Unitys CEO stated that AppLovins offer was not in the best interest of shareholders. Unity had previously announced its intention to acquire ironSource in a $4.4 billion all-stock transaction, which it remains committed to. The rejection of AppLovins offer negatively impacts Unitys growth prospects. ironSource, with its high profitability, is expected to reach over $200 million in annual EBITDA and together with Unity, they are projected to achieve an operating profit of $1 billion in 2024.
AcquisitionPartners
growth-negative
ironSource to merge with game development platform Unity Software CTech
Israeli company ironSource is merging with game development platform Unity Software. Both companies have seen their share price plummet this year and have decided to join forces. ironSource went public a year ago through a SPAC merger at a valuation of $11.1 billion and is being valued at almost $5 billion in the merger. The merged company is aiming to reach $1 billion in EBITDA by the end of 2024. Sequoia Capital and Silver Lake, two of Unity’s main shareholders, are expected to invest around $1 billion in the merged company. The merger will be completed in a shares transaction and ironSource will have three directors on the board of the merged company.
AcquisitionInvestment
ironSource Completes Tapjoy Acquisition, Increasing Monetization Opportunities for App and Game Developers and Expanding ironSource's Scale in the Market
growth-positive
ironSource to buy Israeli marketing software co Bidalgo
Israeli app monetization platform developer ironSource has announced its agreement to acquire Israeli marketing software company Bidalgo. The acquisition will allow ironSource to offer a wider spectrum of marketing-focused products and increase the power and value of its platform for app marketers. Bidalgos technology will be integrated into ironSources platform, providing mobile marketers with a comprehensive solution for creating, analyzing, and managing their paid marketing. This acquisition follows ironSources recent acquisition of US mobile advertising and app monetization company Tapjoy Inc. for $400 million. ironSources share price is up 1.36% in premarket trading on the NYSE, with a market cap of $12.07 billion.
Acquisition
growth-positive
ironSource to acquire Tapjoy in $400 million deal
ironSource has acquired TapJoy, a U.S-based mobile advertising and app monetization company, for $400 million in cash. The acquisition is expected to strengthen ironSources platform for mobile app and game developers. It will provide ironSources customers with a more diverse advertiser demand through the Tapjoy marketplace. The acquisition will also help increase ironSources SDK footprint in both apps and games. ironSource has previously made six other acquisitions and plans to continue growing through acquisitions. TapJoy, founded in 2007, is headquartered in San Francisco and has offices in multiple locations.
AcquisitionPartners
growth-positive
ironSource jumps on Vodafone partnership
Vodafone has announced a strategic partnership with ironSource, an Israeli app monetization company. As part of the partnership, Vodafone will integrate ironSources Aura solution suite on its Android devices across Europe. Aura is designed to improve the device experience and build long-lasting relationships with customers by providing valuable content and services. Through this partnership, Vodafone aims to offer its customers an optimized onboarding and in-life device experience. The announcement has had a growth-positive impact on Vodafone. ironSources share price on the NYSE has increased by 4.85%, resulting in a market cap of $12.4 billion.
PartnersCustomers
growth-positive
IronSource lets developers examine the quality of ads that run in mobile games
IronSource is expanding its Ad Quality solution, which allows game developers to assess the quality of ads in their mobile games. The solution, acquired through IronSources acquisition of Soomla, provides visibility and control over the ads shown to users, improving the user experience and optimizing monetization. The expanded solution offers a gallery view of all ads shown in an app, insights on their performance, and the ability to report and block unwanted ads. IronSource also launched tools to help app developers navigate the post-IDFA world, including Universal SKAN Reporting and CV Manager. These tools provide insights on user acquisition performance and optimize user acquisition campaigns. The article emphasizes the importance of ad quality and user privacy in the mobile advertising industry.
Customers
growth-positive
ironSource reports revenue and profit growth
ironSource, a platform for the apps market, reported revenue growth in the second quarter of 2021, with $135 million in revenue, up 82.6% from the same quarter in 2020. The company completed a SPAC merger in June at a valuation of $11.1 billion. ironSources CEO attributes the revenue growth to app developers and telecom operators using their platform to expand their user base and monetize their apps. The company has 309 customers contributing revenue above $100,000 in the past 12 months. ironSource expects revenue of $125-130 million in the third quarter of 2021. The article was published on August 11, 2021.
Public Trading
growth-negative
ironSource's fall is a wake-up call for SPAC offerings
ironSources valuation has dropped by 25% after its SPAC merger, resulting in a negative impact on the companys growth. The company initially planned to go public through a traditional IPO but chose the SPAC merger with Thoma Bravo. However, the drop in valuation since the merger suggests that SPACs may not be as stable or transparent as IPOs. Other Israeli companies that merged with SPACs, such as Taboola and Payoneer, also experienced declines in valuation. The market is awaiting the quarterly financial results of SPAC companies in August, which may determine the future trajectory of SPACs. Israeli companies and VCs are reconsidering their approach and leaning towards traditional IPOs.
Public Trading
growth-positive
Israel's ironSource trades in New York after $11 billion SPAC merger
Israeli mobile adtech firm ironSource has gone public on the New York Stock Exchange after merging with a blank-check company backed by Thoma Bravo. The merger provides $2.15 billion in cash proceeds to ironSource, including a private investment in public equity (PIPE) worth $1.3 billion. The company plans to use the capital for acquisitions to expand its platform for app developers. ironSource reported $119.7 million in revenue in Q1 2021 and expects to generate revenue of $480 million to $490 million in fiscal year 2021. The stock, trading under the symbol IS, was up over 1% in Tuesday morning trading.
Public TradingAcquisitionInvestment
growth-positive
Giving up its cash cow paved ironSource's way to NYSE
ironSource, an Israeli company, is set to be traded at the highest ever IPO valuation for an Israeli company - $11.1 billion. The company had to sunset its flagship product, the installCore installation and content distribution program, in order to reach this valuation. ironSource made money through additional programs that were offered during installations, earning commissions from providers like Google, Yahoo!, and Microsoft. However, the practice of bundling programs with installations faced criticism and restrictions from companies like Microsoft and Google. ironSource expanded its portfolio and revenue streams, leading to the closure of the installCore brand. The companys IPO will mark the culmination of its growth and success.
Public TradingCustomers
growth-positive
ironSource to list on NYSE next week at $11.1b valuation
Israeli game and app developer platform ironSource has completed its SPAC merger and will begin trading on Wall Street on June 29. The merger was approved by the shareholders of Thoma Bravo Advantage, the SPAC with which ironSource is merging. The company will have a valuation of $11.1 billion, making it the largest SPAC merger with an Israeli tech company this year. The merger will provide up to $2.3 billion in cash proceeds, including an oversubscribed PIPE of $1.3 billion. Existing shareholders, including employees, will sell shares worth $1.5 billion, and $800 million will be injected into ironSource. Major shareholders include Viola, CVC, and the four founders of ironSource. The company had revenue of $332 million in 2020 and a net profit of $95.3 million.
Public Trading
growth-positive
230 new millionaires to be born thanks to ironSource SPAC merger
The merger between ironSource and a Thoma Bravo-backed SPAC at an $11 billion valuation will create 230 new millionaires. ironSource will raise $2.3 billion through the merger and an additional $1.5 billion to purchase secondary options. The companys previous investors will retain their relative share. ironSource recorded total revenue of $119.7 million in Q1 2021, up 96% YoY. In 2020, the company grew revenue 83% YoY to $332 million. The merger is set to take place next week.
Public TradingInvestmentExpand
ironSource Announces First Quarter 2021 Results and Corporate Highlights
growth-positive
IronSource quietly launches spin-off Rise shortly before $11 billion SPAC merger
Tel Aviv-based web and mobile monetization company IronSource announced a merger with a SPAC raised by Thoma Bravo Advantage, raising $2.3 billion at an $11 billion valuation. Prior to the merger, IronSource spun out its digital activity into a new company named Rise. Rise is expected to raise funds in the near future and is led by CEO Oren Brandt. IronSource remains focused on the mobile sector, while Rise provides solutions to maximize digital assets and create business growth. The shareholders of Rise are the same as those of IronSource, and the new company is profitable. IronSource was founded in 2011 and its CEO is Tomer Bar-Zeev.
Expand
growth-positive
It's official: ironSource to list via SPAC at $11.1b valuation
Israeli company ironSource is set to be merged into SPAC Thoma Bravo Advantage at a valuation of approximately $11.1 billion. The deal will yield $2.3 billion for the company and its investors, making it the biggest transaction ever in Israel. ironSource employees will be able to sell their shares in equal proportions, with options amounting to 10% of the company. ironSource, formerly known as FoxTab, is a platform for game and app developers that focuses on advertising in apps. The merger with Thoma Bravo Advantage positions ironSource for significant long-term growth and value creation. The deal is expected to provide up to $2.3 billion in cash proceeds, including an oversubscribed PIPE of $1.3 billion. The transaction is set to create a public company with a strong market leadership position.
AcquisitionInvestment
growth-positive
Report: IronSource in talks to merge with SPAC at $10 billion valuation
U.S.-based investment firm Thoma Bravo is in talks to merge its SPAC with Israeli web and mobile monetization company IronSource Ltd. and go public at a valuation of $10 billion. Thoma Bravo acquired Imperva Inc. in January 2019. IronSource was previously valued at $8 million and had raised $120 million before a 25% acquisition by CVC Capital Partners for $450 million. Other shareholders of IronSource include Viola Ventures, Disruptive VC, 83North, Saban Ventures, Leumi Partners, and Clal Industries.
AcquisitionPublic Trading
growth-positive
IronSource acquires video and playable ad platform Luna Labs
Mobile advertising company ironSource has announced its acquisition of Luna Labs, a startup that provides a platform for app developers to create and manage video and playable ads. This acquisition is ironSources second of the year, following its acquisition of ad measurement company Soomla in January. ironSource, valued at over $1 billion, aims to build a comprehensive growth platform for app developers. The financial terms of the acquisition were not disclosed, and Luna Labs will continue to operate under the ironSource umbrella.
Acquisition
growth-positive
ironSource acquires SOOMLA to Enrich its Platform with Ad Quality Insights
ironSource has acquired ad quality measurement platform SOOMLA, adding its technology to ironSources suite of solutions. This acquisition provides app and game developers with more tools to effectively manage the advertising inside their apps, helping them distinguish between appropriate and inappropriate ads. SOOMLAs solution will continue to be available to developers using other mediation services. The acquisition aligns with ironSources goal of providing a comprehensive growth platform for mobile app developers. In-app ad monetization has been growing, and SOOMLAs ad quality intelligence technology adds an important layer to ironSources tech stack. Yaniv Nizan and the SOOMLA team will join ironSource to continue developing and improving their technology.
Partners
growth-positive
The biggest IPO in Israeli history? IronSource sets sights on $8 billion offering
IronSource, an Israeli tech giant, is preparing for an IPO in the first half of 2021. The company is targeting a valuation of between $7 billion and $8 billion. It is expected to become the largest IPO by an Israeli company on Nasdaq. IronSource is also considering entering the market via a SPAC. The high valuation is attributed to the surge in tech shares and the increase in people playing computer games, which are the end-users of IronSources products. IronSource operates in the Adtech sector and has two main activity channels: digital and mobile. The company has grown organically and through mergers and acquisitions. In 2020, CVC Capital Partners acquired a 25.7% stake in IronSource for $450 million. Other stakeholders include Viola Ventures and various venture capital firms.
Public TradingInvestmentAcquisition
growth-positive
IronSource adds creative insights to its user acquisition platform
IronSource, a mobile marketing company, is adding creative insights to its user acquisition platform to help advertisers examine the performance of each creative asset in an advertisement. This feature is particularly useful for mobile games, which heavily rely on advertising. IronSources platform streamlines the process by making the information on each creative instantly visible and allowing the creative to be added to other campaigns with one click. This enables mobile advertisers to make data-driven decisions on optimizing their campaigns performance. The addition of creative insights is expected to improve the efficiency and success of creative campaigns. The article highlights the importance of creative assets in user acquisition campaigns and the need for granular visibility into their performance.
Customers
growth-positive
Supersonic Games scores three hypercasual mobile games in the top 10
IronSources Supersonic Studios has achieved success with three games in the top 10 mobile charts. The studio, created by IronSource, focuses on publishing and developing ad-based games. This move was made to add more value to game developers already using IronSources platform. Supersonic Studios has quickly gained popularity, with its games reaching the top of major charts within days of launch. The company aims to release more games and plans to hire more employees. IronSource addressed concerns about competing with customers by setting up Supersonic as a separate company. The success of Supersonic Studios highlights the advantage of combining a strong advertising business with a popular mobile games offering. The key to their success is being data-driven in their approach.
Partners
growth-positive
IronSource to IPO in 2-4 Years, Says CVC Partner
Private equity firm CVC Capital Partners intends to lead web and mobile monetization company IronSource Ltd. to an initial public offering within two to four years. CVC made a $430 million investment in IronSource in November, aiming to choose a potential partner with a strong team of entrepreneurs and a quickly growing Israeli tech sector. IronSource sought a strong international investor to help prepare for an IPO.
InvestmentPublic Trading
growth-positive
IronSource launches ad-based game studio Supersonic Games
IronSource, a mobile marketing company, is expanding into publishing and development with the opening of Supersonic Games. This move allows IronSource to add more value to game developers already using their platform, but it also means competing with their customers. The new studio aims to strengthen IronSources connection to the game industry and provide a platform for partners to reach their full potential. Within 10 days of its founding, Supersonic Games has already published a chart-topping game. IronSource plans to have several big hits by the end of 2020. The company believes that by helping to launch and develop more mobile games, they can grow the industry and bring more gamers into the ecosystem.
PartnersExpand
growth-positive
CVC Completes $430 Million Acquisition of 25%-Plus Stake in IronSource
Private equity firm CVC Capital Partners has completed a $430 million acquisition of a 25.7% stake in IronSource Ltd., an Israeli web and mobile monetization company. The co-founders and Viola Ventures also sold a portion of their stakes. IronSource, founded in 2009, is Israels largest web company and provides monetization technologies for mobile applications. CVC Capital Partners, founded in 1981, is a global private equity firm with over $129 billion raised in commitments.
Acquisition
growth-positive
CVC to Pay $450 Million for a 25% Stake in IronSource
Private equity firm CVC Capital Partners is negotiating a deal to acquire a 25% stake in IronSource Ltd. for $450 million, valuing the company at $1.55 billion. The deal is expected to be signed in the upcoming 24 hours. IronSource plans to hand out $100 million worth of dividends to shareholders before the deal is complete. This will be the last funding round before IronSources IPO, scheduled for the second half of 2020. The company is expected to have revenues of around $1 billion for 2019 with an EBITDA of $150 million. IronSource has no debt and has received previous acquisition offers, but rejected them due to low valuations.
Investment
growth-positive
ironSource focus on mobile games pays off
Israeli adware company ironSource expects to double its revenue in 2019 to $900 million and plans to expand through acquisitions. The company has focused on the mobile gaming industry and provides developers a platform for user acquisition and ad display within mobile games. ironSource has 780 employees, including 50 in China. While the company is ready to go public in terms of growth and profitability, the timing of an IPO is yet to be determined. Market estimates value ironSource at over $1 billion. The CEO of ironSource is Tomer Bar-Zeev.
Public Trading
growth-positive
Israeli adtech firm IronSource sees revenue of $900 million in 2019
IronSource, an advertising technology firm, expects to double its revenue in 2019 and is seeking acquisitions valued at hundreds of millions of dollars. The companys strategic focus on the mobile gaming industry has paid off, with IronSource gaining ground in the sector. It plans to make several acquisitions in the next couple of years, particularly in analytic technologies and other features that would add value to its platform. IronSource is also considering going public, as its value is estimated to exceed $1 billion. However, the timing of an IPO is yet to be determined.
AcquisitionExpand
growth-positive
IronSource launches A/B testing tool for ad monetisation
Mobile monetisation firm IronSource has launched a new tool that enables developers to run A/B testing on their monetisation strategies. The tool helps developers improve their ARPU, ARPDAU, and retention rates. Control groups can be set up to test monetisation changes on a select batch of users. Developers can track the performance of these groups through IronSources reporting system and choose whether to apply the best performing changes. IronSource claims that its solution provides more accurate data based on select control groups, reducing the need for costly and time-consuming engineering resources. The tool aims to help developers generate revenue and optimize yield.
Customers
growth-positive
Ad network ironSource is now available on Google's AdMob mediation platform
ironSource has partnered with Googles AdMob mediation platform, allowing developers and publishers on AdMob to access ironSources advertiser marketplace. This partnership is expected to bring significant increases in revenue for developers using AdMob. ironSources SDK is integrated on over half a billion apps and serves over a billion impressions per day. The company believes that working with multiple networks is the best way for developers to maximize revenue.
PartnersCustomers
growth-positive
IronSource launches in-ad data platform for mobile apps and games
IronSource has launched a closed beta of its in-ad data platform, providing advertisers with more analytical data on how their video ads are performing. The platform allows advertisers to access performance data at the level of a specific advertisement, enabling deeper creative optimization and analysis. It also offers a full in-ad funnel analysis, highlighting drop-off points in the ad and providing insights into audience preferences. IronSources in-ad data platform aims to fulfill the promise of true creative optimization. The company also provides benchmark data on interactive ads based on 45 billion impressions from previous campaigns. The impact of the article on IronSource is growth-positive.
Partners
growth-positive
IronSource gives mobile advertisers a choice between programmatic and 'waterfall' ads
IronSource, a mobile monetization and marketing firm, is giving its publishers a choice between programmatic ads and traditional waterfall ads to maximize revenues. The company has announced a hybrid programmatic mediation service that allows developers to manage mediation between different ad sources and demand types. This solution is aimed at high-end mobile game publishers. IronSources platform will provide programmatic mediation across all ad units, including interactive creatives like playable ads. The platform will launch in a closed alpha with selected premium partners at the Game Developers Conference. IronSources in-app video ad platform reaches over 1.5 billion monthly active users through 80,000 apps and games.
Customers
growth-positive
https://martechtoday.com/ironsource-4d-interactive-mobile-ads-launch-207629
ironSource, a mobile monetization and marketing technology company, has introduced a new mobile format called 4D Interactive Ads. These ads allow users to make selections from various scenarios, and the ads evolve based on those choices. The format uses video as a base and adds interactivity to personalize the ads. The data generated from user choices can be used for marketing and product optimization. This interactive format is part of a trend to engage mobile users. ironSources in-house unit, Playworks Studio, has developed a suite of interactive ads.
Customers
growth-positive
AR mobile ads for games launched by ironSource App Developer Magazine
ironSource has launched AR ads for their advertising network, offering a more immersive and interactive ad experience. The company is developing a format that showcases the same experience of the game in an ad environment. The AR ads use 3D assets from the original game and can run on both iOS and Android. While there are challenges in creating AR ads, such as their heavier size and the need for a variety of skill sets, the benefits for consumers are significant. AR ads provide a more engaging and opt-in experience, allowing users to test drive products or apps being advertised. ironSource plans to continue developing new ad formats that prioritize user choice and control. The gaming industry is expected to benefit the most from these new formats, but other industries like retail and travel could also see major campaign results.
PartnersCustomers
growth-positive
IronSource opens up entire suite of interactive ads to all clients
Mobile monetisation and marketing firm ironSource has expanded its interactive ads to all of its clients after early tests showed drastically improved performance over video ads. The company expects to generate over $200 million in revenues from its interactive ads by the end of 2017. Interactivity holds the key to a better user experience and higher quality users for advertisers.
CustomersPartners
growth-positive
IronSource joins playable ads movement with interactivity that far outperforms video ads
IronSource, a mobile monetization and marketing company, has announced the expansion of its playable ads to its mobile advertising customers. These interactive ads have performed significantly better than standard video ads and display ads, resulting in higher user engagement and more downloads. IronSource has an in-house team of game designers to create these playable ads for customers. The companys ads stand out because they are designed, prototyped, and produced entirely in-house, allowing for incremental changes that have a significant impact on results for advertisers. The article highlights the success of IronSources playable ads with partners such as Zynga and Playrix.
Customers
growth-positive
ironSource buying Israeli company Supersonic
Israeli company ironSource is acquiring Supersonic for an estimated value of $150 million. Supersonic, a mobile app monetization solutions company, has raised $23.2 million and its main investors include SAIF Partners and 83North. The initial investors in Supersonic, Reuven Adler and Eyal Chomski, will have a lucrative exit. The acquisition is expected to have a positive impact on ironSources growth.
Acquisition
growth-positive
Israeli Unicorn IronSource Raises $105 Million To Buy Startups Ahead Of IPO
ironSource, an Israeli startup, has closed a $105 million funding round from banks like JPMorgan and Morgan Stanley, with billionaire Len Blavatnik joining through his holding company Access Industries. The funding round has pushed ironSources valuation over $1 billion, making it one of Israels few unicorns. The company plans to use the funding to expedite organic growth and make acquisitions, particularly in the mobile market. ironSource, which helps companies with app distribution and delivery, aims to become a public company in late 2015 or early 2016.
InvestmentExpand
growth-positive
Len Blavatnik invests $20m more in ironSource
ironSource, an Israeli software company, has received a pre-IPO investment of $20 million from ClalTech, increasing its company value to $1.5 billion. The investment round also included angel investor Tal Barnoachs Disrupt-ive fund and other US investors. ironSource has developed a software engine that matches download recommendations based on programs already installed on the users computer. ClalTech operates under Clal Industries and is the tech investment branch of Access Industries. This is ironSources first investment round since its founding, and the founders still hold a significant portion of the companys shares. The investment will allow ironSource to disrupt the industry and revolutionize the way applications are downloaded and used.
Investment
growth-positive
Len Blavatnik invests $20m more in ironSource
ironSource, an Israeli software company, has raised $20 million in a pre-IPO investment round led by Len Blavatniks ClalTech. This investment, along with a previous investment of $85 million, increases the companys value to $1.5 billion. ironSource has developed a software engine that matches download recommendations based on programs already installed on the users computer. The company plans to hold its IPO this year. ClalTech operates under Clal Industries and is the tech investment branch of Access Industries. ironSources founders currently hold 73% of the companys shares.
Investment
growth-positive
Digital delivery co ironSource raises $85m
Digital delivery company ironSource has raised an investment of about $85 million from a syndicate of strategic and institutional investors. The funding will enable ironSource to expand its international presence and offering, and drive adoption of its solution. ironSource has developed a comprehensive platform to help developers improve digital discovery, delivery, distribution, and monetization. The company has experienced significant growth and plans to strengthen ties with the Chinese market. ironSource is reportedly planning a Wall Street public offering in 2015.
InvestmentPublic Trading
growth-positive
ironSource acquires gaming co Upopa
Israeli Internet company ironSource has acquired Israeli gaming company Upopa. The price of the deal was not disclosed, but it is likely in the millions of dollars. Upopa, founded by three Bezalel Academy of Arts graduates, has released three mobile games with 1.35 million downloads. Following the acquisition, the Upopa founders will join ironSource as part of ironLabs, ironSources internal innovation lab. ironSource is expected to post $270 million in revenue this year, up 22% from last year. The company is planning an IPO for next year.
Acquisition
growth-positive
Digital content co ironSource raises $80-100m
Digital content delivery company ironSource has closed an investment round of $80 million to $100 million. The investment is being made by a consortium of American, European, and Asian investors. The Tel Aviv based company is planning a Wall Street IPO in the second quarter of 2015. The companys annual revenue in 2014 will be $270 million, up from NIS 270 million in 2013. IronSource currently employs 370 and plans to expand its offering and revenue streams through acquisitions before the planned IPO.
InvestmentPublic Trading
ironSource Team
Employee Info
| Employees (range) | 51-200 |
| Exact count | 57 |
| Team members | 9 |
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ironSource Internal
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Admin Info
| Confidence | 103/100 |
| Missing | markets |
| BI Verification | Yanina Wainscheinker |
| Registrar ID | 514643626 |
| Crunchbase | ironsource |
| Phone | +972773310041 |
| Creator | Katie Kaplan |
| Creator email | katherinekaplan14@gmail.com |
| Last updater | Jenny Sotnik-Talisman |
| Updater email | jenny.sotnik@sncentral.org |
| Last update | 2023-07-09T00:00:00.000Z |
| Created | 2014-06-30T00:00:00.000Z |
| Status detail | Acquired by Unity on Jul, 2022 |