U

Anyword

Former names: Keywee
Marketing Language Optimization Platform
Startup B Founded 2013 Business Software
Last Update Dec 5, 2024

Anyword News

6 articles
Jun 6, 2022 · www.globenewswire.com
growth-positive
Anyword Copywriting Software Adds 'Customer Personas' Feature to Let Brands Tailor Copy to Specific Target Audiences
AI copywriting platform Anyword has introduced its Customer Personas feature, which allows users to automatically generate copy tailored to specific customer bases. The platform uses AI and machine learning to create marketing copy that resonates with target audiences. Marketers can create profiles of target customers and their challenges, and Anywords AI script generator generates marketing copy in the desired tone and style. Anyword also offers Predictive Performance Scores, allowing users to test variations of website copy and optimize it before publishing. The implementation of the Customer Personas feature is expected to have a positive impact on the companys growth. Anyword recently secured $21 million in funding led by Innovation Endeavors.
Customers
Nov 18, 2021 · www.calcalistech.com
growth-positive
Anyword raises $21 million for marketing messaging platform
Israeli startup Anyword has raised $21 million in new funding, bringing the total raised to over $30 million. Anyword has developed an AI-based language optimization platform for marketers that analyzes billions of data points to create messages showing over a 30% lift in performance. Since its launch in March 2021, Anyword has experienced an average monthly growth of 40% and has acquired thousands of customers, including Ted Baker, PetCareRx, and Condé Nast.
Investment
Mar 15, 2021 · www.prweb.com
growth-positive
Anyword Introduces New Marketing Language Platform, Merging Performance Data with Cutting Edge AI to Drive Results
Anyword, formerly known as Keywee, is a Language Optimization Platform that leverages AI and natural language processing to generate and optimize performance-driven marketing text. The platform helps marketers create data-driven, high-performing copy and provides predictive performance scores to measure text performance prior to launching a campaign. Anyword has filters that generate tailored language for specific audiences and has driven increases in conversion, retention, and engagement rates. The company secured $9.1M in funding from investors such as Group 11, UpWest Labs, Innovation Endeavors, and The New York Times.
CustomersInvestment
Nov 21, 2019 · techcrunch.com
growth-positive
Keywee introduces a new Loyalty Score to help publishers reach the most valuable readers
Marketing startup Keywee has launched a new feature called the Loyalty Score, which measures reader loyalty based on how many times someone returns to a site and how many pages they view. The score can help publishers make smarter decisions about growth, allowing them to see which Facebook ad campaigns run through Keywee are bringing in loyal readers and which arent. The score can also shape the way that publishers interact with visitors on their own site, such as targeting their subscription offers and paywalls at readers with a higher Loyalty Score.
Customers
Aug 2, 2017 · www.prweb.com
growth-positive
Keywee Expands to Europe and Asia-Pacific
Keywee, a distributed content marketing company, has announced its expansion to Europe and Asia-Pacific. The companys platform uses AI and data science to unlock audience insights and optimize the storytelling process. Keywee has partnered with leading publishers and is now opening its first European office in London. The expansion presents a significant opportunity for publishers in the Asia-Pacific region to boost their margins and audience. Keywee is backed by investors such as Googles Eric Schmidt and The New York Times.
PartnersExpand
Mar 24, 2015 · techcrunch.com
growth-positive
Keywee Gets $9.1M From Eric Schmidt, NY Times For Its AI Approach To Content Marketing
Content marketing startup Keywee has raised $9.1 million in funding from investors including Google chairman Eric Schmidt’s Innovation Endeavors and The New York Times Company. Keywee uses natural language processing, machine learning, and social graphs to match stories with users, helping publishers improve readership and traffic on their own sites. The company currently has 60 brands and publishers using its service, including The New York Times, Kiplingers, and PureWow. Keywee positions itself between content discovery and ad tech, offering a new approach to content marketing challenges. The investment will be used to develop more self-service components and expand the companys staff in New York.
CustomersInvestment